Question 1

What is most important for public relations professionals to remember when considering the role of propaganda?

Accepted Answer

A)  To never intentionally use it to deceive the public. 
B)  To use it selectively, only with the "transfer" approach. 
C)  Ethics and law are completely different from one another. 
D)  It is already used extensively, so why fight it? 
E)  It should never be used under any circumstances. 
A)  To never intentionally use it to deceive the public. 
B)  To use it selectively, only with the "transfer" approach. 
C)  Ethics and law are completely different from one another. 
D)  It is already used extensively, so why fight it? 
E)  It should never be used under any circumstances. C

Question 2

You have been placed in charge of public relations campaign to stop teenagers from texting while driving.To make your message more persuasive, you decide to shoot series of social media videos that follow the life of famous teenage musician through texting-related car crash and his painful recovery.You are mostly using the following technique(s):

Accepted Answer

A)  drama and stories. 
B)  surveys and polls. 
C)  endorsements. 
D)  Both A and C 
E)  emotional appeals. 
A)  drama and stories. 
B)  surveys and polls. 
C)  endorsements. 
D)  Both A and C 
E)  emotional appeals. D

Question 3

Public opinion is fickle and variable; an ever-changing commodity.

Accepted Answer

A) True 
 B)False  True

Question 4

Many messages fail because the audience finds them unnecessarily complex in content or language.

Accepted Answer

A) True 
 B)False

Question 5

All of the following are levels in Maslow's Hierarchy of Needs EXCEPT:

Accepted Answer

A)  Basic needs. 
B)  love. 
C)  belonging. 
D)  domination. 
E)  self-actualization. 
A)  Basic needs. 
B)  love. 
C)  belonging. 
D)  domination. 
E)  self-actualization.

Question 6

As persuader, which factors are most important to remember when it comes to negotiation?

Accepted Answer

A)  As a strategy, negotiation is not effective unless you first try persuasion. 
B)  Most states require negotiation among parties before lawsuits are initiated. 
C)  Negotiation can be used in lieu of a lawsuit. 
D)  How parties positions themselves beforehand will impact how the process unfolds. 
E)  Both C and D. 
A)  As a strategy, negotiation is not effective unless you first try persuasion. 
B)  Most states require negotiation among parties before lawsuits are initiated. 
C)  Negotiation can be used in lieu of a lawsuit. 
D)  How parties positions themselves beforehand will impact how the process unfolds. 
E)  Both C and D.

Question 7

The most difficult persuasive task is to

Accepted Answer

A)  sell people on a new product. 
B)  raise awareness about a cause. 
C)  turn hostile opinions into favorable ones. 
D)  get people to sign petitions. 
E)  reinforce existing opinions. 
A)  sell people on a new product. 
B)  raise awareness about a cause. 
C)  turn hostile opinions into favorable ones. 
D)  get people to sign petitions. 
E)  reinforce existing opinions.

Question 8

Which medium is most effective for conveying in-depth information?

Accepted Answer

A)  radio 
B)  television 
C)  newspaper 
D)  video news releases 
E)  none of the above 
A)  radio 
B)  television 
C)  newspaper 
D)  video news releases 
E)  none of the above

Question 9

Don't advocate something in which you do not believe yourself.

Accepted Answer

A) True 
 B)False

Question 10

Researchers by behaviorists suggests that public relations messages should

Accepted Answer

A)  be simple. 
B)  be subliminal. 
C)  be authoritarian. 
D)  relay the impression that "everyone is doing it." 
E)  Both A and D. 
A)  be simple. 
B)  be subliminal. 
C)  be authoritarian. 
D)  relay the impression that "everyone is doing it." 
E)  Both A and D.

Question 11

Persuasion, as it is practiced in public relations today, is only few hundred years old.

Accepted Answer

A) True 
 B)False

Question 12

_____ is the propaganda technique of associating the person, product, or organization with something that has high status, visibility, or credibility.

Accepted Answer

A)  Transfer 
B)  Glittering generalities 
C)  Bandwagon 
D)  Card stacking 
E)  Plain folks 
A)  Transfer 
B)  Glittering generalities 
C)  Bandwagon 
D)  Card stacking 
E)  Plain folks

Question 13

Regarding the role of conflict and controversy, which of the following is not true?

Accepted Answer

A)  It is central to public discourse. 
B)  It tends to destabilize key publics. 
C)  It offers insight into differences among individuals and groups. 
D)  It explains conflicting interests, goals, values or desires. 
E)  It creates a constructive process that builds toward consensus. 
A)  It is central to public discourse. 
B)  It tends to destabilize key publics. 
C)  It offers insight into differences among individuals and groups. 
D)  It explains conflicting interests, goals, values or desires. 
E)  It creates a constructive process that builds toward consensus.

Question 14

Persuasion can be used to

Accepted Answer

A)  change hostile opinions. 
B)  neutralize hostile opinions. 
C)  crystallize latent opinions. 
D)  maintain favorable opinions. 
E)  all of the above. 
A)  change hostile opinions. 
B)  neutralize hostile opinions. 
C)  crystallize latent opinions. 
D)  maintain favorable opinions. 
E)  all of the above.

Question 15

No message is received in vacuum.

Accepted Answer

A) True 
 B)False

Question 16

Many public relations campaigns concentrate on identifying and reaching key opinion leaders.

Accepted Answer

A) True 
 B)False

Question 17

Which theory states that media content is influenced by broad array of forces, all of which attempt to shape media story?

Accepted Answer

A)  Limited effects 
B)  Diffusion 
C)  Framing. 
D)  Media dependency 
E)  Self-perception 
A)  Limited effects 
B)  Diffusion 
C)  Framing. 
D)  Media dependency 
E)  Self-perception

Question 18

Public opinion is useful to research, but it is not tangible force that affects great number of people.

Accepted Answer

A) True 
 B)False

Question 19

According to Roper Reports, _____ percent of the population drive public opinion and consumer trends.

Accepted Answer

A)  1-3 
B)  10-12 
C)  27-29 
D)  40-42 
E)  55-57 
A)  1-3 
B)  10-12 
C)  27-29 
D)  40-42 
E)  55-57

Question 20

The theory that describes how journalists use facts, themes and treatments to shape story is known as

Accepted Answer

A)  framing theory. 
B)  agenda setting. 
C)  two-step flow theory. 
D)  uses and gratifications. 
E)  fact-based storytelling. 
A)  framing theory. 
B)  agenda setting. 
C)  two-step flow theory. 
D)  uses and gratifications. 
E)  fact-based storytelling.

What is most important for public relations professionals to remember when considering the role of propaganda?

Public opinion is fickle and variable; an ever-changing commodity.

Many messages fail because the audience finds them unnecessarily complex in content or language.

All of the following are levels in Maslow's Hierarchy of Needs EXCEPT:

As persuader, which factors are most important to remember when it comes to negotiation?

The most difficult persuasive task is to

Which medium is most effective for conveying in-depth information?

Don't advocate something in which you do not believe yourself.

Researchers by behaviorists suggests that public relations messages should

Persuasion, as it is practiced in public relations today, is only few hundred years old.

_____ is the propaganda technique of associating the person, product, or organization with something that has high status, visibility, or credibility.

Regarding the role of conflict and controversy, which of the following is not true?

Persuasion can be used to

No message is received in vacuum.

Many public relations campaigns concentrate on identifying and reaching key opinion leaders.

Which theory states that media content is influenced by broad array of forces, all of which attempt to shape media story?

Public opinion is useful to research, but it is not tangible force that affects great number of people.

According to Roper Reports, _____ percent of the population drive public opinion and consumer trends.

The theory that describes how journalists use facts, themes and treatments to shape story is known as

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters

Exam 7: Public Opinion and Persuasion

What is most important for public relations professionals to remember when considering the role of propaganda?

Public opinion is fickle and variable; an ever-changing commodity.

Many messages fail because the audience finds them unnecessarily complex in content or language.

All of the following are levels in Maslow's Hierarchy of Needs EXCEPT:

As persuader, which factors are most important to remember when it comes to negotiation?

The most difficult persuasive task is to

Which medium is most effective for conveying in-depth information?

Don't advocate something in which you do not believe yourself.

Researchers by behaviorists suggests that public relations messages should

Persuasion, as it is practiced in public relations today, is only few hundred years old.

_____ is the propaganda technique of associating the person, product, or organization with something that has high status, visibility, or credibility.

Regarding the role of conflict and controversy, which of the following is not true?

Persuasion can be used to

No message is received in vacuum.

Many public relations campaigns concentrate on identifying and reaching key opinion leaders.

Which theory states that media content is influenced by broad array of forces, all of which attempt to shape media story?

Public opinion is useful to research, but it is not tangible force that affects great number of people.

According to Roper Reports, _____ percent of the population drive public opinion and consumer trends.

The theory that describes how journalists use facts, themes and treatments to shape story is known as

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters