Exam 7: Understanding and Reaching Global Consumers and Markets

In recent decades,a number of countries with similar economic goals have formed transnational trade groups or signed trade agreements for the purpose of promoting free trade.Describe the three discussed in the textbook.

Figure 7-5 -KFC has created many offerings for its menus in China to appeal to local tastes,including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce.This is an example of which type of global marketing product and promotion strategy?

Which of the following examples best demonstrates a company's appreciation for another country's values?

Lever Europe,a division of Unilever,markets Snuggle fabric softener.But in 10 European countries,it uses seven brand names,including Kuschelweich in German,Coccolino in Italy,and Mimosin in France.These products also have different packages,different advertising programs,and occasionally different formulas.From this information,we can assume that Lever Europe uses a(n)________ marketing strategy.

Five developments in the past decade have significantly influenced the landscape of global marketing.One of them is

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

When a firm sells its domestically produced products in a foreign country through an intermediary,it is referred to as

The belief that aspects of one's culture are superior to another's is referred to as

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Even though there are hundreds of different languages and dialects,the three major languages used in global diplomacy and commerce are

Select Service Partner (SSP)Group has operations in 30 countries involving food and beverage establishments,often in transit hubs such as airports and railway stations.SSP also operates Starbucks locations in airports in Finland,Sweden,and Norway.SSP pays Starbucks a royalty based on sales,as well as a fee for each store.In these instances,Starbucks is engaged in

A quota refers to

Adding to the complexity of global distribution is the need for ________,in addition to the channels within a foreign nation.

Identify and describe the factors a company should consider in order to do a thorough cross-cultural analysis.In your answer,define cross-cultural analysis.

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets.The strategy of selling virtually the same product in other countries is referred to as

PepsiCo and the Strauss Group have together formed an Israeli business to market Frito-Lay's,Cheetos,Ruffles,and Doritos in Israel.This global market-entry strategy is known as

Most companies become involved in direct exporting when

One advantage of direct investment when entering a new global market is that

The study of similarities and differences among consumers in two or more nations or societies is referred to as

Which of the following statements about bribery is most accurate?