Exam 7: Understanding and Reaching Global Consumers and Markets

Personally or socially preferable modes of conduct or states of existence that tend to persist over time are referred to as

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets.Designing a product to satisfy common needs across countries is which type of global marketing product and promotion strategy?

Explain the concept of countertrade,and discuss its importance.

Figure 7-5 -Sony electronics,Gillette razors,and Nike apparel and shoes are being sold in the same form in many countries.This is an example of which type of global marketing product and promotion strategy?

Both Nissan and Mercedes-Benz have plants in the United States that use American labor.This illustrates Nissan's and Mercedes-Benz's use of

To avoid competing with Japanese firms through their traditional channel of distribution,Fran Wilson Creative Cosmetics Moodmatcher lip coloring is sold in which type of retail venue?

Which of the following countries is the world's leading importer?

A disadvantage of a joint venture arrangement when entering a new global market is that

Which of the following issues raises concerns about the ethics of protectionism?

Which global market entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

Economic infrastructure refers to

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France,you would be wise to use ________,whereby you have someone translate your literature from American English into French,and then have someone else in France translate the French into American English.

Which of the following statements about the World Trade Organization (WTO)is most accurate?

Figure 7-4 -According to Figure 7-4 above,point D would most likely represent which option for entering the global marketplace?

A(n)________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.

In Detroit,a woman came back from lunch to find a nasty note on her Toyota Camry about failing to support the American economy by purchasing her vehicle.The person who left the note is exhibiting

________ is the tendency to believe that it is inappropriate,indeed immoral,to purchase foreign-made products.

The complementary nature of economic flows internationally,whereby imports stimulate exports and vice versa,is called ________ and is one argument for free trade among nations.

Which of the following countries is the world's leading exporter?

The trade feedback effect is one argument for