Exam 7: Understanding and Reaching Global Consumers and Markets

In addition to about 11,000 other trade regulations that specify how goods are to be made and marketed,Japanese car safety rules effectively require all automobile replacement parts to be Japanese.Rules like these often function as

Explain the difference between dumping and parallel importing.

In Japan,Japanese women give Japanese men chocolates on Valentine's Day.This is an example of a(n)

Figure 7-4 -Once a company has decided to enter the global marketplace,it must select a means of market entry.All of the following are the general options except which?

Figure 7-4 -According to Figure 7-4 above,points A and D would most likely represent ________ and ________ options,respectively,for entering the global marketplace.

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,E refers to which type of strategy?

Which of the following statements regarding global brands is most accurate?

What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

A gray market is

Volvo of North America delivered automobiles to the Siberian police force when Siberia had no cash to pay for them.It accepted payment in oil,which it then sold for cash to pay for media advertising in the United States.This transaction is an example of

When a firm sells a product in a foreign country below its domestic price or below its actual cost,the practice is referred to as

The North American Free Trade Agreement was designed to encourage free trade between

Figure 7-5 -Black & Decker developed the Snake Light flexible flashlight.Created to address a global need for portable lighting,the product became a best seller in North America,Europe,Latin America,and Australia.This is an example of which type of global marketing product and promotion strategy?

Consumer ethnocentrism refers to

The world's largest manufacturer of peppermint candy canes was located in Albany,Georgia,until it could no longer afford to buy the sugar needed for its operation.It moved its manufacturing business to Mexico where there are no restrictions (like those that exist in the United States)on the amount of sugar that can be brought into the nation.The business moved to Mexico because of a(n)________ established by the U.S.government.

Which of the following examples best demonstrates a company's appreciation of another country's values?

Government taxes on products or services entering a country that primarily serve to raise prices on imports are referred to as

Global marketing is affected by economic considerations.Identify the three steps that should be performed when scanning the global marketplace.

The U.S.Commerce Department imposed additional duties of 31 percent to 250 percent on imported photovoltaic products from Chinese solar manufacturers after ruling that they sold them below cost.The Commerce Department took this action in response to what it saw as

If your primary motive was to raise prices on imports,would you use tariffs or quotas? Why would you want to do this?