Exam 7: Understanding and Reaching Global Consumers and Markets

An institution that sets rules governing trade between its members through a panel of trade experts who decide on trade disputes between members and issue binding decisions is referred to as the

When a country's exports exceed its imports,

The balance of trade is the

A situation where products are bought in a lower-priced country from a manufacturer's authorized reseller,shipped to higher-priced countries,and then sold through unauthorized retailers below the manufacturer's suggested retail price is referred to as

When a U.S.airplane manufacturer sells its airplanes to a company in Germany without using intermediaries,it is referred to as

The Malaysian government exchanged 20,000 tons of rice for an equivalent amount of Philippine corn.This transaction is an example of a(n)

A country's imports

Recently,the Japanese government,under pressure from its domestic farm lobby,slapped government taxes on mushrooms,leeks,and the reeds used in tatami mats that were being imported from China.These taxes Japan levied are referred to as

The PRS Group maintains a website that can be used to determine

Define a currency exchange rate and discuss its importance to global companies.

Disney employed a(n)________ marketing strategy for its Disneyland Paris,particularly when it came to the eateries in the park.These restaurants featured recipes that were revised for local tastes,alcoholic beverages (not permitted in previous parks),and increased outdoor seating.

The four largest importers of U.S.products and services are

Explain the difference between joint venture and direct investment market entry strategies.What are the advantages and disadvantages of each approach?

Yum! Brands,the parent company of KFC,has pursued an aggressive growth strategy in China.There are now more than 3,700 restaurants in 650 Chinese cities,and KFC has a 40 percent market share of the entire fast-food industry there.Yum! Brands China owns and directly manages about 90 percent of its Chinese stores,so it appears that the company prefers ________ in this market.

Figure 7-4 -A firm's profit potential and control over marketing activities ________ as it moves from exporting to direct investment as a global market entry strategy.

Coca-Cola has operations in all but three nations in the world and Pepsi-Cola is now available in more than 160 countries and territories,making the soft drink industry an example of

Tiffany & Company knows that Japanese are superstitious about the number four.As a result,Tiffany sells its fine glassware and china in sets of five,not four,in Japan.Tiffany uses its knowledge of ________ to avoid connecting its products with the number four.

A trade war is initiated when

Why has Amazon been aggressively pursuing the Indian market since 2013?

Describe the elements in a global channel of distribution.