Exam 7: Understanding and Reaching Global Consumers and Markets

In terms of the global marketplace,there are three primary types of companies: international firms,________ firms,and transnational firms.

Give at least one argument for and one argument against protectionism.

What global market entry strategy did Mary Kay use when it entered India?

Because different societies often attach alternate meanings to things,these representations of ideas are referred to as

One variation of licensing is referred to as

A global brand refers to

Trade among nations or regions depends on political stability.In recent times,billions of dollars have been lost in ________ and ________ as a result of internal political strife,terrorism,and war.

What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Direct exporting refers to

Figure 7-5 -Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries.For example,Nescafé generally emphasizes the taste,aroma,and warmth of shared moments in its advertising around the world.However,in Thailand,Nescafé is advertised as a way to relax from the pressures of daily life.This is an example of which type of global marketing product and promotion strategy?

When a nation's imports exceed its exports,it incurs a ________ in its balance of trade.

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as a(n)

Three types of companies populate and compete in the global marketplace.Identify and describe each type.

The estimated cost of economic espionage to firms in the United States is estimated to be upwards of

All of the following are challenges faced by Amazon in its expansion into India except which?

Cultural symbols are

Which of the following is an advantage inherent in the use of licensing as a global market-entry strategy?

A global market entry strategy in which a company produces goods in one country and sells them in another country is referred to as

When firms originate,produce,and market their products and services worldwide,it is referred to as

Which of the following statements about the emergence of a networked global marketspace is most accurate?