Question 1

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

Accepted Answer

A) up to 15 years in prison and fines up to $500,000. 
B) life in prison with the possibility of parole after 25 years. 
C) 25 years in prison and a $10 million fine. 
D) permanent expulsion from the United States. 
E) 30 years in prison and fines proportional to the damage caused. 
A) up to 15 years in prison and fines up to $500,000. 
B) life in prison with the possibility of parole after 25 years. 
C) 25 years in prison and a $10 million fine. 
D) permanent expulsion from the United States. 
E) 30 years in prison and fines proportional to the damage caused.

Question 2

Currency exchange rate refers to

Accepted Answer

A) the unit equivalency of all international currency. 
B) the ratio of a nation's basic unit of currency relative to the price of silver. 
C) the ratio of a nation's basic unit of currency relative to the price of gold. 
D) the price of one country's currency expressed in terms of another country's currency. 
E) the unit of wealth (gold,oil,diamonds,etc. )upon which a nation bases its national currency. 
A) the unit equivalency of all international currency. 
B) the ratio of a nation's basic unit of currency relative to the price of silver. 
C) the ratio of a nation's basic unit of currency relative to the price of gold. 
D) the price of one country's currency expressed in terms of another country's currency. 
E) the unit of wealth (gold,oil,diamonds,etc. )upon which a nation bases its national currency.

Question 3

Figure 7-5
  
-Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,A refers to which type of strategy?

Accepted Answer

A) product extension strategy 
B) communication adaptation strategy 
C) product adaptation strategy 
D) dual adaptation strategy 
E) product invention strategy 
A) product extension strategy 
B) communication adaptation strategy 
C) product adaptation strategy 
D) dual adaptation strategy 
E) product invention strategy

Question 4

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Accepted Answer

A) trade piracy. 
B) transnational fraud. 
C) economic espionage. 
D) competitive duplicity. 
E) transnational espionage. 
A) trade piracy. 
B) transnational fraud. 
C) economic espionage. 
D) competitive duplicity. 
E) transnational espionage.

Question 5

Figure 7-5
  
-Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,C refers to which type of strategy?

Accepted Answer

A) product extension strategy 
B) product adaptation strategy 
C) dual adaptation strategy 
D) product invention strategy 
E) communication adaptation strategy 
A) product extension strategy 
B) product adaptation strategy 
C) dual adaptation strategy 
D) product invention strategy 
E) communication adaptation strategy

Question 6

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a(n)

Accepted Answer

A) quota. 
B) tariff. 
C) WTO tax. 
D) subsidy. 
E) excise tax. 
A) quota. 
B) tariff. 
C) WTO tax. 
D) subsidy. 
E) excise tax.

Question 7

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as a(n)

Accepted Answer

A) meganational firm. 
B) extranational firm. 
C) international firm. 
D) multinational firm. 
E) transnational firm. 
A) meganational firm. 
B) extranational firm. 
C) international firm. 
D) multinational firm. 
E) transnational firm.

Question 8

The Economic Espionage Act

Accepted Answer

A) allows the World Court in The Hague to adjudicate trade disputes on behalf of UN members and requires the home country to impose any penalties. 
B) imposes a personal fine on a convicted U.S.citizen of up to $10 million. 
C) targets espionage activities that are commonplace in any industry that holds governmental contracts. 
D) makes the theft of trade secrets by foreign entities a federal crime in the United States. 
E) is well-intended in theory,but is virtually impossible to enforce. 
A) allows the World Court in The Hague to adjudicate trade disputes on behalf of UN members and requires the home country to impose any penalties. 
B) imposes a personal fine on a convicted U.S.citizen of up to $10 million. 
C) targets espionage activities that are commonplace in any industry that holds governmental contracts. 
D) makes the theft of trade secrets by foreign entities a federal crime in the United States. 
E) is well-intended in theory,but is virtually impossible to enforce.

Question 9

The ________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

Accepted Answer

A) franchising 
B) licensing 
C) joint venture 
D) direct investment 
E) exporting 
A) franchising 
B) licensing 
C) joint venture 
D) direct investment 
E) exporting

Question 10

An estimated 10 to 15 percent of world trade involves ________,the practice of using barter rather than money for making global sales.

Accepted Answer

A) cross trade 
B) countertrade 
C) exchange trade 
D) trade feedback 
E) market trading 
A) cross trade 
B) countertrade 
C) exchange trade 
D) trade feedback 
E) market trading

Question 11

Values are

Accepted Answer

A) personally or socially held core beliefs that are consistent within a given culture. 
B) the beliefs that dictate a person's behavior,which are often derived from a religious code of conduct. 
C) personally or socially preferable modes of conduct or states of existence that tend to persist over time. 
D) the innate sense of what a person considers to be right or wrong in terms of his or her own conduct when dealing with others. 
E) those personality traits regarding honesty and integrity that have been passed down from generation to generation. 
A) personally or socially held core beliefs that are consistent within a given culture. 
B) the beliefs that dictate a person's behavior,which are often derived from a religious code of conduct. 
C) personally or socially preferable modes of conduct or states of existence that tend to persist over time. 
D) the innate sense of what a person considers to be right or wrong in terms of his or her own conduct when dealing with others. 
E) those personality traits regarding honesty and integrity that have been passed down from generation to generation.

Question 12

Semiotics refers to

Accepted Answer

A) a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective product or brand names. 
B) a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective advertising messages. 
C) a field of study that examines the correspondence between symbols and their role in the assignment of meaning for people. 
D) a field of linguistics that translates words into internationally recognized symbols to help companies carry their product message across international boundaries. 
E) the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors. 
A) a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective product or brand names. 
B) a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective advertising messages. 
C) a field of study that examines the correspondence between symbols and their role in the assignment of meaning for people. 
D) a field of linguistics that translates words into internationally recognized symbols to help companies carry their product message across international boundaries. 
E) the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors.

Question 13

A country's communications,transportation,financial,and distribution systems are considered to be its

Accepted Answer

A) capital improvements. 
B) fixed-asset base. 
C) economic infrastructure. 
D) geopolitical wealth. 
E) asset wealth. 
A) capital improvements. 
B) fixed-asset base. 
C) economic infrastructure. 
D) geopolitical wealth. 
E) asset wealth.

Question 14

Economic espionage is the clandestine collection of trade secrets or

Accepted Answer

A) government economic information. 
B) military intelligence. 
C) government weapons information. 
D) banking information. 
E) proprietary information about competitors. 
A) government economic information. 
B) military intelligence. 
C) government weapons information. 
D) banking information. 
E) proprietary information about competitors.

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

Currency exchange rate refers to

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,A refers to which type of strategy?

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,C refers to which type of strategy?

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a(n)

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as a(n)

The Economic Espionage Act

The ________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

An estimated 10 to 15 percent of world trade involves ________,the practice of using barter rather than money for making global sales.

Values are

Semiotics refers to

A country's communications,transportation,financial,and distribution systems are considered to be its

Economic espionage is the clandestine collection of trade secrets or

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

Filters

Exam 7: Understanding and Reaching Global Consumers and Markets

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

Currency exchange rate refers to

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,A refers to which type of strategy?

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,C refers to which type of strategy?

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a(n)

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as a(n)

The Economic Espionage Act

The ________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

An estimated 10 to 15 percent of world trade involves ________,the practice of using barter rather than money for making global sales.

Values are

Semiotics refers to

A country's communications,transportation,financial,and distribution systems are considered to be its

Economic espionage is the clandestine collection of trade secrets or

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

Filters