Exam 7: Understanding and Reaching Global Consumers and Markets

The practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

The law,as amended by the International Anti-Dumping and Fair Competition Act,that makes it a crime for U.S.corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country,is referred to as the

Explain the trade feedback effect.

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a(n)

All of the following are advantages of licensing except which?

In Latvia,only one six-lane highway exists,connecting Riga,its capital,with Moscow.Otherwise,the roads are two lanes and many are made of cobblestones or bricks.This limits the speed with which deliveries can be made and requires that delivery trucks be quite small.The road network in Latvia is an example of problems with a country's

To eliminate the need to continually monitor currency exchange rates,16 of the countries in the European Union (EU)have adopted a common currency,which is called the

The Foreign Corrupt Practices Act

Starbucks and Tata Global Beverage have together formed TATA Starbucks Limited in order to bring Starbucks to India.The global market entry strategy is known as

Foreign countries with very low per capita incomes may still be attractive markets for some goods.To get a more reliable picture of a country's purchasing power,a country's ________ must also be considered.

A joint venture entails

Which type of exporting has the least amount of commitment and risk but will probably return the least profit?

Which of the following statements concerning currency exchange rates is most accurate?

Around the world,middle-class,youth,and elite markets that consume similar assortments of products and services,regardless of geographic location,are referred to as

Direct investment in as a global market-entry strategy refers to

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Channels of distribution in global marketing are often long and complex.The availability and quality of retailers and wholesalers as well as transportation,communication,and warehousing facilities are often determined by

The European Union is an economic and political union of ________ member countries that have eliminated most barriers to the free flow of products,services,capital,and labor across their borders.

Canada has two official languages,which are

The EU has benefited its member nations in part because

If you wanted to set up a business importing amber jewelry from Latvia to the United States,you would have to plan on paying the U.S.Customs Service a government tax of roughly 11 percent of the value of the product as a(n)