Question 1

________ is a comprehensive examination of a marketing problem to understand its origin and nature.

Accepted Answer

A)  Problem definition 
B)  Problem correction 
C)  Hypotheses generation 
D)  Research directive 
E)  Problem audit 
A)  Problem definition 
B)  Problem correction 
C)  Hypotheses generation 
D)  Research directive 
E)  Problem audit

Question 2

According to the text,primary data are an economical and quick source of background information.

Accepted Answer

A) True 
 B)False

Question 3

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n)________.

Accepted Answer

A)  situation 
B)  incident 
C)  hypothesis 
D)  theory 
E)  research question 
A)  situation 
B)  incident 
C)  hypothesis 
D)  theory 
E)  research question

Question 4

Specification of information needed is one of the components of the approach to the problem.

Accepted Answer

A) True 
 B)False

Question 5

________ is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

Accepted Answer

A)  Economic behavior 
B)  Organizational behavior 
C)  Buyer behavior 
D)  Ethical behavior 
E)  Census data 
A)  Economic behavior 
B)  Organizational behavior 
C)  Buyer behavior 
D)  Ethical behavior 
E)  Census data

Question 6

The problem audit involves discussions with the decision maker on all of the following issues EXCEPT the ________.

Accepted Answer

A)  history of the problem 
B)  criteria that will be used to evaluate the alternative courses of action 
C)  information that is needed to answer the decision maker's questions 
D)  alternative courses of action available to the decision maker 
E)  national culture as it's related to a country's trade barriers 
A)  history of the problem 
B)  criteria that will be used to evaluate the alternative courses of action 
C)  information that is needed to answer the decision maker's questions 
D)  alternative courses of action available to the decision maker 
E)  national culture as it's related to a country's trade barriers

Question 7

Which of the following is a common form of a model discussed in the text?

Accepted Answer

A)  verbal model 
B)  graphical model 
C)  mathematical model 
D)  technological model 
E)  causal model 
A)  verbal model 
B)  graphical model 
C)  mathematical model 
D)  technological model 
E)  causal model

Question 8

Many international marketing efforts fail because a problem audit is not conducted prior to entering the foreign market,and the relevant environmental factors are not taken into account.

Accepted Answer

A) True 
 B)False

Question 9

________ are statements about proposed relationships rather than merely questions to be answered.

Accepted Answer

A)  Theories 
B)  Models 
C)  Experiments 
D)  Hypotheses 
E)  Scientific notations 
A)  Theories 
B)  Models 
C)  Experiments 
D)  Hypotheses 
E)  Scientific notations

Question 10

Graphical models are particularly helpful in conceptualizing an approach to the problem.

Accepted Answer

A) True 
 B)False

Question 11

The political environment is a factor that comprises the environmental context of the problem.

Accepted Answer

A) True 
 B)False

Question 12

The management decision problem asks what information is needed and how it can best be obtained.

Accepted Answer

A) True 
 B)False

Question 13

Many international marketing efforts fail because ________.

Accepted Answer

A)  the researcher cannot understand the language 
B)  the relevant environmental factors are not taken into account 
C)  the researcher is incompetent 
D)  funds are not provided to conduct the research 
E)  all of the above 
A)  the researcher cannot understand the language 
B)  the relevant environmental factors are not taken into account 
C)  the researcher is incompetent 
D)  funds are not provided to conduct the research 
E)  all of the above

Question 14

While every step in a marketing research project is important,________ is the most important step.

Accepted Answer

A)  problem definition 
B)  problem correction 
C)  research design formulation 
D)  report generation and presentation 
E)  project completion 
A)  problem definition 
B)  problem correction 
C)  research design formulation 
D)  report generation and presentation 
E)  project completion

Question 15

According to the text,the marketing research problem is information-oriented.

Accepted Answer

A) True 
 B)False

Question 16

An unstructured,exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting is called ________.

Accepted Answer

A)  quantitative research 
B)  qualitative research 
C)  descriptive research 
D)  causal research 
E)  secondary data 
A)  quantitative research 
B)  qualitative research 
C)  descriptive research 
D)  causal research 
E)  secondary data

Question 17

In a short essay,discuss the differences between primary and secondary data.Include a specific example of each to support your answer.

Accepted Answer

Secondary data are data collected for so

Question 18

A statement of the management decision problem and a broad statement of marketing research problem and identification of the specific components is called ________.

Accepted Answer

A)  problem correction 
B)  problem definition 
C)  hypotheses generation 
D)  problem audit 
E)  project conceptualization 
A)  problem correction 
B)  problem definition 
C)  hypotheses generation 
D)  problem audit 
E)  project conceptualization

Question 19

Unbiased evidence that is supported by empirical findings is called objective evidence.

Accepted Answer

A) True 
 B)False

Question 20

An explicit specification of a set of variables and their interrelationships designed to represent some real system or process in whole or in part is called ________.

Accepted Answer

A)  an analytical model 
B)  a theory 
C)  a hypothesis 
D)  an objective 
E)  broad-based research 
A)  an analytical model 
B)  a theory 
C)  a hypothesis 
D)  an objective 
E)  broad-based research

________ is a comprehensive examination of a marketing problem to understand its origin and nature.

According to the text,primary data are an economical and quick source of background information.

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n)________.

Specification of information needed is one of the components of the approach to the problem.

________ is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

The problem audit involves discussions with the decision maker on all of the following issues EXCEPT the ________.

Which of the following is a common form of a model discussed in the text?

Many international marketing efforts fail because a problem audit is not conducted prior to entering the foreign market,and the relevant environmental factors are not taken into account.

________ are statements about proposed relationships rather than merely questions to be answered.

Graphical models are particularly helpful in conceptualizing an approach to the problem.

The political environment is a factor that comprises the environmental context of the problem.

The management decision problem asks what information is needed and how it can best be obtained.

Many international marketing efforts fail because ________.

While every step in a marketing research project is important,________ is the most important step.

According to the text,the marketing research problem is information-oriented.

An unstructured,exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting is called ________.

In a short essay,discuss the differences between primary and secondary data.Include a specific example of each to support your answer.

A statement of the management decision problem and a broad statement of marketing research problem and identification of the specific components is called ________.

Unbiased evidence that is supported by empirical findings is called objective evidence.

An explicit specification of a set of variables and their interrelationships designed to represent some real system or process in whole or in part is called ________.

Introduction to Marketing Research

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 2: Defining the Marketing Research Problem and Developing an Approach

________ is a comprehensive examination of a marketing problem to understand its origin and nature.

According to the text,primary data are an economical and quick source of background information.

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n)________.

Specification of information needed is one of the components of the approach to the problem.

________ is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

The problem audit involves discussions with the decision maker on all of the following issues EXCEPT the ________.

Which of the following is a common form of a model discussed in the text?

Many international marketing efforts fail because a problem audit is not conducted prior to entering the foreign market,and the relevant environmental factors are not taken into account.

________ are statements about proposed relationships rather than merely questions to be answered.

Graphical models are particularly helpful in conceptualizing an approach to the problem.

The political environment is a factor that comprises the environmental context of the problem.

The management decision problem asks what information is needed and how it can best be obtained.

Many international marketing efforts fail because ________.

While every step in a marketing research project is important,________ is the most important step.

According to the text,the marketing research problem is information-oriented.

An unstructured,exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting is called ________.

In a short essay,discuss the differences between primary and secondary data.Include a specific example of each to support your answer.

A statement of the management decision problem and a broad statement of marketing research problem and identification of the specific components is called ________.

Unbiased evidence that is supported by empirical findings is called objective evidence.

An explicit specification of a set of variables and their interrelationships designed to represent some real system or process in whole or in part is called ________.

Introduction to Marketing Research

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters