Exam 2: Defining the Marketing Research Problem and Developing an Approach

With the use of social media such as blogs,Facebook,or Twitter,researchers can update consumers on the research that has been ongoing and the actions that have been taken.

(True/False)

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Question 81

The researcher is ethically bound to define the problem so as to further the best interest of the research firm,rather than the interest of the client.

(True/False)

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Question 82

Which of the following is a characteristic of a management decision problem?

(Multiple Choice)

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Question 83

According to the problem definition and approach development process as given in the text,the tasks involved in problem definition consist of all of the following EXCEPT ________.

(Multiple Choice)

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Question 84

A marketing research problem asks what information is needed and how it should be obtained.

(True/False)

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Question 85

Secondary data are data of secondary importance.

(True/False)

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Question 86

Determining the impact on sales and profits of various levels of price changes is an issue that would be addressed in a management decision problem.

(True/False)

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Question 87

The marketing research problem asks the question,________.

(Multiple Choice)

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Question 88

Qualitative research is based on large samples and involves statistical analysis.

(True/False)

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Question 89

Problem audit is a comprehensive examination of a marketing problem to understand its origin and nature.

(True/False)

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Question 90

Marketing and technological skills are considered elements of the environmental context.

(True/False)

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Question 91

Focusing on the underlying causes of a problem is a characteristic of a management decision problem.

(True/False)

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Question 92

The alternative courses of action available to the DM is one of the issues discussed with the decision maker during the problem audit.

(True/False)

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Question 93

According to the text,________ are an economical and quick source of background information.

(Multiple Choice)

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Question 94

General economic conditions are considered elements of the legal environment.

(True/False)

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Question 95

________ are data collected for some purpose other than the problem at hand.

(Multiple Choice)

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Question 96

Which of the following is NOT a characteristic of a marketing research problem?

(Multiple Choice)

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Question 97

Data originated by the researcher specifically to address the research problem are called ________.

(Multiple Choice)

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Question 98

Michael Dell of Dell Computers wants his company to take market share from Hewlett-Packard and Apple in the category of printers.As his marketing research director,which of the following would NOT be part of the tasks involved in formulating the marketing research problem to support Dell's strategic initiative in selling printers?

(Multiple Choice)

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Question 99

The researcher can determine what information should be obtained by focusing on ________.

(Multiple Choice)

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Question 100

Showing 81 - 100 of 103

With the use of social media such as blogs,Facebook,or Twitter,researchers can update consumers on the research that has been ongoing and the actions that have been taken.

The researcher is ethically bound to define the problem so as to further the best interest of the research firm,rather than the interest of the client.

Which of the following is a characteristic of a management decision problem?

According to the problem definition and approach development process as given in the text,the tasks involved in problem definition consist of all of the following EXCEPT ________.

A marketing research problem asks what information is needed and how it should be obtained.

Secondary data are data of secondary importance.

Determining the impact on sales and profits of various levels of price changes is an issue that would be addressed in a management decision problem.

The marketing research problem asks the question,________.

Qualitative research is based on large samples and involves statistical analysis.

Problem audit is a comprehensive examination of a marketing problem to understand its origin and nature.

Marketing and technological skills are considered elements of the environmental context.

Focusing on the underlying causes of a problem is a characteristic of a management decision problem.

The alternative courses of action available to the DM is one of the issues discussed with the decision maker during the problem audit.

According to the text,________ are an economical and quick source of background information.

General economic conditions are considered elements of the legal environment.

________ are data collected for some purpose other than the problem at hand.

Which of the following is NOT a characteristic of a marketing research problem?

Data originated by the researcher specifically to address the research problem are called ________.

The researcher can determine what information should be obtained by focusing on ________.

Introduction to Marketing Research

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters