Exam 2: Defining the Marketing Research Problem and Developing an Approach

According to the problem definition and approach development process as given in the text,the tasks involved in problem definition consist of ________.

________ are refined statements of the specific components of the problem.

An analytical model consists of a set of variables related in a specified manner to represent all or a part of some real system or process.

Interviews with industry experts,those individuals who are knowledgeable about the firm and the industry,may help formulate the marketing research problem.Which of the following statements is true about interviews with industry experts?

________ includes the underlying motives,perceptions,attitudes,buying habits,and demographic and psychographic profiles of buyers and potential buyers.

Which of the following models are used to isolate variables and to suggest directions of relationships but are not designed to provide numerical results?

Which of the following is NOT an example of a source of secondary data?

The ________ provides a useful framework for interacting with the decision maker and identifying the underlying causes of the problem.

In a short essay,discuss the differences between a management decision problem and a marketing research problem.

It is possible to identify industry experts,and an analysis of their social media sites can provide insights into their thinking as it relates to problems at hand.

Which of the following is NOT a characteristic of a management decision problem?

Data originated by the researcher specifically to address the research problem are called primary data.

Research questions are refined statements of the specific components of the problem.

Pilot surveys contain fewer open-ended questions than large-scale surveys.

According to the text,the ________ is information oriented.

Which of the following represents an example of a secondary data source?

In graphical models,the variables and their relationships are stated in prose form.

To identify the underlying causes of the problem,the researcher should ________.

Graphical models explicitly specify the strength and direction of relationships among variables,usually in equation form.

A statement of the management decision problem and a broad statement of the general problem and identification of the specific components of the marketing research problem is called problem definition.