Exam 8: Questionnaire and Form Design

In a short essay,define unstructured questions and discuss at least two advantages and two disadvantages to using these types of questions.

Questions regarding identification information generally come before questions regarding demographics.

Dichotomous questions allow the respondent to express their attitudes or opinions without the bias associated with restricting responses to predefined alternatives.

Which of the following is NOT an objective of a questionnaire?

The last step in the questionnaire design process is to reproduce the questionnaire.

An open-ended question is a structured question with only two response alternatives,such as yes or no.

Socioeconomic and demographic characteristics used to categorize respondents are referred to as basic information.

"Usually," "normally," and "frequently" are examples of words that are oftentimes considered confusing to respondents.

According to the text,________ should be used when the researcher has reason to believe that the respondent thinks of the topic in yes/no terms.

A strategy for ordering questions in a questionnaire in which the sequence starts with general questions,which are followed by progressively more specific questions,in order to prevent specific questions from biasing general questions,is called the ________.

Open-ended questions that respondents answer in their own words are called ________.

One consistency in conducting cross-national studies is the universal definition of "household" and "household size" across countries of the world.

Questions that prespecify the set of response alternatives and the response format are called structured questions.

According to the text,a conversational style should be avoided when writing interviewer-administered questionnaires.

A question that gives the respondent a clue as to what the answer should be is called a(n)________.

Collecting demographic information that can be used in direct mail campaigns is mentioned in the text as a specific objective of a questionnaire.

According to the text,a single question that attempts to cover two issues is called a ________.

In a short essay,list and discuss at least four guidelines that should be followed in order to avoid problems in question wording.

In a short essay,list and discuss the three types of information that are obtained from a questionnaire.

________ is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey.