Exam 8: Questionnaire and Form Design

If a researcher were trying to overcome the unwillingness of respondents to answer by considering the effort required of the respondents,what might he/she do to make the respondent more willing to respond? Develop an example question (showing the incorrect and correct way to best overcome the respondents unwillingness to answer)to clarify your response.

According to the text,________ direct respondents to different places in the questionnaire based on their response to the question at hand.

A(n)________ is a structured question with only two response alternatives,such as yes or no.

A question that gives the respondent a clue as to what the answer should be is called a leading question.

All of the following are mentioned in the text as disadvantages that are related to unstructured questions EXCEPT ________.

Which of the following is NOT mentioned in the text as a reason people typically cannot answer a survey question?

Which of the following is NOT a situation in which respondents are likely to refuse to answer a survey question?

Which of the following types of questions allow respondents to express their attitudes or opinions without the bias associated with restricting responses to predefined alternatives?

Which of the following is NOT a popular form of structured question?

Which of the following is the first step in the questionnaire design process?

Socioeconomic and demographic characteristics used to categorize respondents are referred to as ________.

In a short essay,discuss ethical issues of questionnaire design related to a)the researcher/respondent relationship,and b)the researcher/client relationship.

Regarding international marketing research,which of the following statements is true?

A questionnaire is an informal set of questions for obtaining information from respondents.

A questionnaire is a structured technique for data collection that consists of a series of questions,written or verbal,which a respondent answers.

According to the text,pretests are best done by telephone interviews.

An analysis of social media content can aid in determining the content,structure,and wording of individual questions.

According to the text,branching questions direct respondents to different places in the questionnaire based on their response to the question at hand.

Analysis of social media can give an understanding that can be valuable in designing an appropriate questionnaire for use in social media surveys but not in traditional surveys.

Basic information is the most important aspect of a marketing research study.