Question 1

According to the text,________ is information that relates directly to the marketing research problem.

Accepted Answer

A)  classification information 
B)  problem-solving information 
C)  basic information 
D)  identification information 
E)  quantification information 
A)  classification information 
B)  problem-solving information 
C)  basic information 
D)  identification information 
E)  quantification information

Question 2

According to the text,dichotomous questions should be used when the researcher has reason to believe that the respondent thinks of the topic in yes/no terms.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is the last step in the questionnaire design process?

Accepted Answer

A)  arrange the questions in proper order 
B)  eliminate bugs by pretesting 
C)  identify the form and layout 
D)  reproduce the questionnaire 
E)  present the results to the client 
A)  arrange the questions in proper order 
B)  eliminate bugs by pretesting 
C)  identify the form and layout 
D)  reproduce the questionnaire 
E)  present the results to the client

Question 4

Identification information is a type of information obtained in a questionnaire that includes name,address,and phone number.

Accepted Answer

A) True 
 B)False

Question 5

Open-ended questions are most useful in ________ and as opening questions.

Accepted Answer

A)  descriptive research 
B)  exploratory research 
C)  conclusive research 
D)  virtual research 
E)  confirmatory research 
A)  descriptive research 
B)  exploratory research 
C)  conclusive research 
D)  virtual research 
E)  confirmatory research

Question 6

Which of the words below,when used in a question,tend to be confusing to respondents?

Accepted Answer

A)  usually 
B)  normally 
C)  frequently 
D)  sometimes 
E)  All may be confusing to respondents. 
A)  usually 
B)  normally 
C)  frequently 
D)  sometimes 
E)  All may be confusing to respondents.

Question 7

Pretesting is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey.

Accepted Answer

A) True 
 B)False

According to the text,________ is information that relates directly to the marketing research problem.

According to the text,dichotomous questions should be used when the researcher has reason to believe that the respondent thinks of the topic in yes/no terms.

Which of the following is the last step in the questionnaire design process?

Identification information is a type of information obtained in a questionnaire that includes name,address,and phone number.

Open-ended questions are most useful in ________ and as opening questions.

Which of the words below,when used in a question,tend to be confusing to respondents?

Pretesting is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 8: Questionnaire and Form Design

According to the text,________ is information that relates directly to the marketing research problem.

According to the text,dichotomous questions should be used when the researcher has reason to believe that the respondent thinks of the topic in yes/no terms.

Which of the following is the last step in the questionnaire design process?

Identification information is a type of information obtained in a questionnaire that includes name,address,and phone number.

Open-ended questions are most useful in ________ and as opening questions.

Which of the words below,when used in a question,tend to be confusing to respondents?

Pretesting is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters