Exam 9: Sampling: Design and Procedures

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called systematic sampling.

(True/False)

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Question 21

________ is a technique used to overcome the bias of unpublished and recent telephone numbers by selecting all telephone number digits at random.

(Multiple Choice)

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Question 22

The aggregate of all elements,sharing some common set of characteristics,which comprises the universe for the purpose of the marketing research problem,is called the sample.

(True/False)

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Question 23

An incident is a subgroup of the elements of the population selected for participation in the study.

(True/False)

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Question 24

According to the text,precision refers to the level of uncertainty about the characteristic being measured.

(True/False)

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Question 25

The target population should be defined in terms of elements,sample units,extent,and time frame.

(True/False)

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Question 26

Which of the following is NOT a weakness of stratified sampling?

(Multiple Choice)

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Question 27

Examples of nonprobability sampling include all of the following EXCEPT ________.

(Multiple Choice)

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Question 28

The typical range for sample size in problem solving research,product tests,and test marketing studies is 300-500 respondents.

(True/False)

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Question 29

According to the text,in survey research,the element is usually the interviewer.

(True/False)

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Question 30

________ is a probability sampling technique in which each element in the population has a known and equal probability of selection.

(Multiple Choice)

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Question 31

A complete enumeration of the elements of a population or study object is called a sample.

(True/False)

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Question 32

All of the following are examples of convenience sampling EXCEPT ________.

(Multiple Choice)

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Question 33

Cluster sampling is a commonly used nonprobability sampling technique.

(True/False)

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Question 34

If the sampling unit is different from the element,it is necessary to specify precisely how the elements within the sampling unit should be selected.Selecting the person within the sampling unit with the next birthday is an appropriate way to precisely specify which element to sample.

(True/False)

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Question 35

Social media content available in the public domain is representative and appropriate for use in marketing research.

(True/False)

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Question 36

Objects that possess the information the researcher seeks and about which the researcher will make inferences is called a(n)________.

(Multiple Choice)

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Question 37

Area sampling relies on clustering based on geographic areas such as counties,housing tracts,or blocks.

(True/False)

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Question 38

Sampling efficiency refers to the trade-off between sampling cost and precision.

(True/False)

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Question 39

The representativeness of information from general social media can be improved by screening resulting in a more targeted and representative sample.

(True/False)

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Question 40

Showing 21 - 40 of 86

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called systematic sampling.

________ is a technique used to overcome the bias of unpublished and recent telephone numbers by selecting all telephone number digits at random.

The aggregate of all elements,sharing some common set of characteristics,which comprises the universe for the purpose of the marketing research problem,is called the sample.

An incident is a subgroup of the elements of the population selected for participation in the study.

According to the text,precision refers to the level of uncertainty about the characteristic being measured.

The target population should be defined in terms of elements,sample units,extent,and time frame.

Which of the following is NOT a weakness of stratified sampling?

Examples of nonprobability sampling include all of the following EXCEPT ________.

The typical range for sample size in problem solving research,product tests,and test marketing studies is 300-500 respondents.

According to the text,in survey research,the element is usually the interviewer.

________ is a probability sampling technique in which each element in the population has a known and equal probability of selection.

A complete enumeration of the elements of a population or study object is called a sample.

All of the following are examples of convenience sampling EXCEPT ________.

Cluster sampling is a commonly used nonprobability sampling technique.

If the sampling unit is different from the element,it is necessary to specify precisely how the elements within the sampling unit should be selected.Selecting the person within the sampling unit with the next birthday is an appropriate way to precisely specify which element to sample.

Social media content available in the public domain is representative and appropriate for use in marketing research.

Objects that possess the information the researcher seeks and about which the researcher will make inferences is called a(n)________.

Area sampling relies on clustering based on geographic areas such as counties,housing tracts,or blocks.

Sampling efficiency refers to the trade-off between sampling cost and precision.

The representativeness of information from general social media can be improved by screening resulting in a more targeted and representative sample.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

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