Question 1

Which of the following is NOT one of the five basic questions that is addressed in the sample design phase?

Accepted Answer

A)  "Should a sample be taken?" 
B)  "What kind of sample should be taken?" 
C)  "How much should the sample cost?" 
D)  "How large should the sample be?" 
E)  "What process should be followed?" 
A)  "Should a sample be taken?" 
B)  "What kind of sample should be taken?" 
C)  "How much should the sample cost?" 
D)  "How large should the sample be?" 
E)  "What process should be followed?"

Question 2

According to the text,all of the following are challenges faced in implementing a sampling design in international research EXCEPT ________.

Accepted Answer

A)  individuals responsible for making or influencing decision may vary 
B)  in developing an appropriate sampling frame one cannot rely on high-quality secondary data as one can in developed countries 
C)  equivalence of samples can elude the researcher 
D)  probability sampling techniques are uncommon overseas 
E)  non-governmental organizations are needed for implementing the sampling design in some countries of the world 
A)  individuals responsible for making or influencing decision may vary 
B)  in developing an appropriate sampling frame one cannot rely on high-quality secondary data as one can in developed countries 
C)  equivalence of samples can elude the researcher 
D)  probability sampling techniques are uncommon overseas 
E)  non-governmental organizations are needed for implementing the sampling design in some countries of the world

Question 3

In a short essay,discuss the difference between nonprobability sampling and probability sampling.Include a specific example of each type of sampling to support your answer.

Accepted Answer

a. Nonprobability sampling relies

Question 4

According to the text,________ refers to the level of uncertainty about the characteristic being measured.

Accepted Answer

A)  precision 
B)  reliability 
C)  validity 
D)  efficiency 
E)  technical doubt 
A)  precision 
B)  reliability 
C)  validity 
D)  efficiency 
E)  technical doubt

Question 5

Projecting findings based on nonprobability sampling to the population is misleading and therefore unethical.

Accepted Answer

A) True 
 B)False

Question 6

An example of nonprobability sampling is interviewing people in malls.

Accepted Answer

A) True 
 B)False

Question 7

A population is the total of all the elements that share some common set of characteristics.

Accepted Answer

A) True 
 B)False

Question 8

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called ________.

Accepted Answer

A)  simple random sampling 
B)  snowball sampling 
C)  cluster sampling 
D)  systematic sampling 
E)  succession sampling 
A)  simple random sampling 
B)  snowball sampling 
C)  cluster sampling 
D)  systematic sampling 
E)  succession sampling

Question 9

The social media sampling frame is unbiased and appropriate for use in marketing research.

Accepted Answer

A) True 
 B)False

Question 10

In nonprobability sampling,sampling elements are selected by chance,that is,randomly.

Accepted Answer

A) True 
 B)False

Question 11

Convenience sampling is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

Accepted Answer

A) True 
 B)False

Question 12

A census can greatly decrease nonsampling error.

Accepted Answer

A) True 
 B)False

Question 13

The aggregate of all elements,sharing some common set of characteristics,which comprise the universe for the purpose of the marketing research problem,is called the ________.

Accepted Answer

A)  sample 
B)  inference 
C)  hypothesis 
D)  population 
E)  element aggregate 
A)  sample 
B)  inference 
C)  hypothesis 
D)  population 
E)  element aggregate

Question 14

In a short essay,list and discuss the four commonly used nonprobability sampling techniques used in marketing research.

Accepted Answer

a. Convenience sampling attempts

Question 15

A(n)________ is the total of all the elements that share some common set of characteristics.

Accepted Answer

A)  sample 
B)  population 
C)  inference 
D)  hypothesis 
E)  elements 
A)  sample 
B)  population 
C)  inference 
D)  hypothesis 
E)  elements

Question 16

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called judgmental sampling.

Accepted Answer

A) True 
 B)False

Question 17

Every potential nonprobability sample needs to have the same probability of selection.

Accepted Answer

A) True 
 B)False

Question 18

A sampling frame is a representation of the elements of the target population,which consists of a list or set of directions for identifying the target population.

Accepted Answer

A) True 
 B)False

Question 19

The major advantage of snowball sampling is that it substantially increases the likelihood of locating respondents in the population with the desired characteristic(s).

Accepted Answer

A) True 
 B)False

Question 20

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called snowball sampling.

Accepted Answer

A) True 
 B)False

Which of the following is NOT one of the five basic questions that is addressed in the sample design phase?

According to the text,all of the following are challenges faced in implementing a sampling design in international research EXCEPT ________.

In a short essay,discuss the difference between nonprobability sampling and probability sampling.Include a specific example of each type of sampling to support your answer.

According to the text,________ refers to the level of uncertainty about the characteristic being measured.

Projecting findings based on nonprobability sampling to the population is misleading and therefore unethical.

An example of nonprobability sampling is interviewing people in malls.

A population is the total of all the elements that share some common set of characteristics.

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called ________.

The social media sampling frame is unbiased and appropriate for use in marketing research.

In nonprobability sampling,sampling elements are selected by chance,that is,randomly.

Convenience sampling is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

A census can greatly decrease nonsampling error.

The aggregate of all elements,sharing some common set of characteristics,which comprise the universe for the purpose of the marketing research problem,is called the ________.

In a short essay,list and discuss the four commonly used nonprobability sampling techniques used in marketing research.

A(n)________ is the total of all the elements that share some common set of characteristics.

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called judgmental sampling.

Every potential nonprobability sample needs to have the same probability of selection.

A sampling frame is a representation of the elements of the target population,which consists of a list or set of directions for identifying the target population.

The major advantage of snowball sampling is that it substantially increases the likelihood of locating respondents in the population with the desired characteristic(s).

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called snowball sampling.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 9: Sampling: Design and Procedures

Which of the following is NOT one of the five basic questions that is addressed in the sample design phase?

According to the text,all of the following are challenges faced in implementing a sampling design in international research EXCEPT ________.

In a short essay,discuss the difference between nonprobability sampling and probability sampling.Include a specific example of each type of sampling to support your answer.

According to the text,________ refers to the level of uncertainty about the characteristic being measured.

Projecting findings based on nonprobability sampling to the population is misleading and therefore unethical.

An example of nonprobability sampling is interviewing people in malls.

A population is the total of all the elements that share some common set of characteristics.

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called ________.

The social media sampling frame is unbiased and appropriate for use in marketing research.

In nonprobability sampling,sampling elements are selected by chance,that is,randomly.

Convenience sampling is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

A census can greatly decrease nonsampling error.

The aggregate of all elements,sharing some common set of characteristics,which comprise the universe for the purpose of the marketing research problem,is called the ________.

In a short essay,list and discuss the four commonly used nonprobability sampling techniques used in marketing research.

A(n)________ is the total of all the elements that share some common set of characteristics.

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called judgmental sampling.

Every potential nonprobability sample needs to have the same probability of selection.

A sampling frame is a representation of the elements of the target population,which consists of a list or set of directions for identifying the target population.

The major advantage of snowball sampling is that it substantially increases the likelihood of locating respondents in the population with the desired characteristic(s).

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called snowball sampling.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters