Question 1

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called probability sampling.

Accepted Answer

A) True 
 B)False

Question 2

A(n)________ involves a complete count of each element in a population.

Accepted Answer

A)  census 
B)  sample 
C)  element 
D)  sampling unit 
E)  count 
A)  census 
B)  sample 
C)  element 
D)  sampling unit 
E)  count

Question 3

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the target population.

Accepted Answer

A) True 
 B)False

Question 4

A(n)________ is a subgroup of the elements of the population selected for participation in the study.

Accepted Answer

A)  census 
B)  element 
C)  incident 
D)  sample 
E)  segment 
A)  census 
B)  element 
C)  incident 
D)  sample 
E)  segment

Question 5

All of the following are examples of commonly used nonprobability sampling techniques EXCEPT ________.

Accepted Answer

A)  judgmental sampling 
B)  quota sampling 
C)  snowball sampling 
D)  cluster sampling 
E)  convenience sampling 
A)  judgmental sampling 
B)  quota sampling 
C)  snowball sampling 
D)  cluster sampling 
E)  convenience sampling

Question 6

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called nonprobability sampling techniques.

Accepted Answer

A) True 
 B)False

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called probability sampling.

A(n)________ involves a complete count of each element in a population.

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the target population.

A(n)________ is a subgroup of the elements of the population selected for participation in the study.

All of the following are examples of commonly used nonprobability sampling techniques EXCEPT ________.

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called nonprobability sampling techniques.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 9: Sampling: Design and Procedures

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called probability sampling.

A(n)________ involves a complete count of each element in a population.

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the target population.

A(n)________ is a subgroup of the elements of the population selected for participation in the study.

All of the following are examples of commonly used nonprobability sampling techniques EXCEPT ________.

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called nonprobability sampling techniques.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters