Exam 10: Data Collection and Preparation

An important aspect of supervision is ________,which attempts to insure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

(Multiple Choice)

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Question 41

If possible,standard codes should be used for missing data.

(True/False)

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Question 42

The general rule for recording answers to unstructured questions is to ________.

(Multiple Choice)

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Question 43

The thorough and extensive check for consistency and treatment of missing responses is called validating.

(True/False)

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Question 44

An important aspect of supervision is sampling control,which attempts to ensure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

(True/False)

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Question 45

All interviewers should use the same format and conventions to record the interviews,but should alter their way of editing completed interviews to ensure variety and coverage.

(True/False)

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Question 46

Deleting the question from the survey is an alternative for the treatment of unsatisfactory responses.

(True/False)

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Question 47

When supervising field workers,supervisors should be concerned with all of the following EXCEPT ________.

(Multiple Choice)

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Question 48

To validate the study,the supervisors call ________ of the respondents to inquire whether the field workers actually conducted the interviews.

(Multiple Choice)

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Question 49

Only software programs developed for the research industry should be used to enter data,not programs such as Microsoft EXCEL.

(True/False)

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Question 50

According to the text,the symbol used in the assignment of codes to each possible response to each question is usually a(n)________.

(Multiple Choice)

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Question 51

According to the text,interviewer cheating can be minimized through pretesting of the questionnaires.

(True/False)

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Question 52

Fieldwork is the step in the research process immediately after developing an approach to the problem.

(True/False)

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Question 53

Which of the following is NOT an indicator that should be used to evaluate an interviewer on the quality of interviewing?

(Multiple Choice)

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Question 54

________ involves tabulating the responses to important demographic characteristics and key questions.

(Multiple Choice)

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Question 55

In a short essay,discuss the steps in the data preparation process.When should the data preparation process begin? Why is it important to begin the data preparation process at this step?

(Essay)

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Question 56

In a short essay,describe the process of coding and discuss the purpose of a field and a record.Include a specific example to support your answer.Next,describe the purpose of a codebook in the coding process.

(Essay)

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Question 57

Field workers who collect data typically have research backgrounds and extensive training.

(True/False)

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Question 58

The assignment of a symbol to represent a specific response to a specific question,along with the data record and column position that symbol will occupy,is called coding.

(True/False)

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Question 59

Which of the following is NOT recognized as a phase of the interviewing process?

(Multiple Choice)

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Question 60

Showing 41 - 60 of 138

An important aspect of supervision is ________,which attempts to insure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

If possible,standard codes should be used for missing data.

The general rule for recording answers to unstructured questions is to ________.

The thorough and extensive check for consistency and treatment of missing responses is called validating.

An important aspect of supervision is sampling control,which attempts to ensure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

All interviewers should use the same format and conventions to record the interviews,but should alter their way of editing completed interviews to ensure variety and coverage.

Deleting the question from the survey is an alternative for the treatment of unsatisfactory responses.

When supervising field workers,supervisors should be concerned with all of the following EXCEPT ________.

To validate the study,the supervisors call ________ of the respondents to inquire whether the field workers actually conducted the interviews.

Only software programs developed for the research industry should be used to enter data,not programs such as Microsoft EXCEL.

According to the text,the symbol used in the assignment of codes to each possible response to each question is usually a(n)________.

According to the text,interviewer cheating can be minimized through pretesting of the questionnaires.

Fieldwork is the step in the research process immediately after developing an approach to the problem.

Which of the following is NOT an indicator that should be used to evaluate an interviewer on the quality of interviewing?

________ involves tabulating the responses to important demographic characteristics and key questions.

In a short essay,discuss the steps in the data preparation process.When should the data preparation process begin? Why is it important to begin the data preparation process at this step?

In a short essay,describe the process of coding and discuss the purpose of a field and a record.Include a specific example to support your answer.Next,describe the purpose of a codebook in the coding process.

Field workers who collect data typically have research backgrounds and extensive training.

The assignment of a symbol to represent a specific response to a specific question,along with the data record and column position that symbol will occupy,is called coding.

Which of the following is NOT recognized as a phase of the interviewing process?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

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