Question 1

Which of the following indicators should NOT be used to evaluate interviewers on the quality of interviewing?

Accepted Answer

A)  Qualitative answers are summarized. 
B)  For structured questions, item nonresponse occurs infrequently. 
C)  The recorded data are legible. 
D)  All instructions, including skip patterns, are followed. 
E)  All are indicators relevant of evaluating interviewers. 
A)  Qualitative answers are summarized. 
B)  For structured questions, item nonresponse occurs infrequently. 
C)  The recorded data are legible. 
D)  All instructions, including skip patterns, are followed. 
E)  All are indicators relevant of evaluating interviewers.

Question 2

Coding consists of screening questionnaires to identify illegible,incomplete,inconsistent,or ambiguous responses.

Accepted Answer

A) True 
 B)False

Question 3

A researcher should decide what characteristics the field workers should have when selecting field workers.

Accepted Answer

A) True 
 B)False

Question 4

A good rule of thumb about the discarding of respondents is that such decisions should be made before conducting any analysis.

Accepted Answer

A) True 
 B)False

Question 5

Researchers and field workers can make respondents feel comfortable by ________.

Accepted Answer

A)  entertaining them 
B)  hiding the purpose of the project 
C)  addressing questions of respondents 
D)  revealing what other respondents said 
E)  all of the above 
A)  entertaining them 
B)  hiding the purpose of the project 
C)  addressing questions of respondents 
D)  revealing what other respondents said 
E)  all of the above

Question 6

The first step in the fieldwork process is the selection of field workers.

Accepted Answer

A) True 
 B)False

Question 7

According to the text,category codes should be collectively exhaustive and mutually exclusive.

Accepted Answer

A) True 
 B)False

Question 8

According to the text,categories are mutually exclusive if every response fits into one and only one of the assigned category codes.

Accepted Answer

A) True 
 B)False

Question 9

According to the text,fieldwork is the ________ in the marketing research process.

Accepted Answer

A)  first step 
B)  second step 
C)  third step 
D)  fourth step 
E)  fifth step 
A)  first step 
B)  second step 
C)  third step 
D)  fourth step 
E)  fifth step

Question 10

A motivational technique used when asking survey questions to induce the respondents to enlarge on,clarify,or explain their answers and to help the respondents focus on the specific content of the interview is called probing.

Accepted Answer

A) True 
 B)False

Question 11

In a short essay,discuss the ethical issues related to data preparation and analysis.

Accepted Answer

Ethical issues can arise during the data

Question 12

In a short essay,discuss the importance of properly supervising field workers and list and discuss the four elements of field worker supervision.

Accepted Answer

Supervision of field workers means makin

Question 13

The assignment of a symbol to represent a specific response to a specific question,along with the data record and column position that symbol will occupy,is called ________.

Accepted Answer

A)  editing 
B)  coding 
C)  sampling 
D)  pretesting 
E)  selecting 
A)  editing 
B)  coding 
C)  sampling 
D)  pretesting 
E)  selecting

Question 14

Coding unstructured questions is relatively simple,since the response options are predetermined.

Accepted Answer

A) True 
 B)False

Question 15

Casewise deletion is an option available for the treatment of missing responses.

Accepted Answer

A) True 
 B)False

Question 16

When evaluating field workers,the interviewer's time should be broken down into actual interviewing,travel,and administration.

Accepted Answer

A) True 
 B)False

Question 17

________ data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

Accepted Answer

A)  Validating 
B)  Editing 
C)  Coding 
D)  Transcribing 
E)  Selecting 
A)  Validating 
B)  Editing 
C)  Coding 
D)  Transcribing 
E)  Selecting

Question 18

Unlike traditional data collection,in social media respondents do not merely respond to questions or stimuli.Rather,they generate the data and edit it by their communal participation.

Accepted Answer

A) True 
 B)False

Question 19

According to the text,interviewer cheating can be minimized through all of the following EXCEPT through ________.

Accepted Answer

A)  proper training 
B)  pretesting of questionnaires 
C)  proper supervision 
D)  validation of fieldwork 
E)  All of the above will help to minimize interviewer cheating. 
A)  proper training 
B)  pretesting of questionnaires 
C)  proper supervision 
D)  validation of fieldwork 
E)  All of the above will help to minimize interviewer cheating.

Question 20

To validate the study,the supervisors call 1 percent to 10 percent of the respondents to inquire whether the field workers actually conducted the interviews.

Accepted Answer

A) True 
 B)False

Which of the following indicators should NOT be used to evaluate interviewers on the quality of interviewing?

Coding consists of screening questionnaires to identify illegible,incomplete,inconsistent,or ambiguous responses.

A researcher should decide what characteristics the field workers should have when selecting field workers.

A good rule of thumb about the discarding of respondents is that such decisions should be made before conducting any analysis.

Researchers and field workers can make respondents feel comfortable by ________.

The first step in the fieldwork process is the selection of field workers.

According to the text,category codes should be collectively exhaustive and mutually exclusive.

According to the text,categories are mutually exclusive if every response fits into one and only one of the assigned category codes.

According to the text,fieldwork is the ________ in the marketing research process.

A motivational technique used when asking survey questions to induce the respondents to enlarge on,clarify,or explain their answers and to help the respondents focus on the specific content of the interview is called probing.

In a short essay,discuss the ethical issues related to data preparation and analysis.

In a short essay,discuss the importance of properly supervising field workers and list and discuss the four elements of field worker supervision.

The assignment of a symbol to represent a specific response to a specific question,along with the data record and column position that symbol will occupy,is called ________.

Coding unstructured questions is relatively simple,since the response options are predetermined.

Casewise deletion is an option available for the treatment of missing responses.

When evaluating field workers,the interviewer's time should be broken down into actual interviewing,travel,and administration.

________ data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

Unlike traditional data collection,in social media respondents do not merely respond to questions or stimuli.Rather,they generate the data and edit it by their communal participation.

According to the text,interviewer cheating can be minimized through all of the following EXCEPT through ________.

To validate the study,the supervisors call 1 percent to 10 percent of the respondents to inquire whether the field workers actually conducted the interviews.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 10: Data Collection and Preparation

Which of the following indicators should NOT be used to evaluate interviewers on the quality of interviewing?

Coding consists of screening questionnaires to identify illegible,incomplete,inconsistent,or ambiguous responses.

A researcher should decide what characteristics the field workers should have when selecting field workers.

A good rule of thumb about the discarding of respondents is that such decisions should be made before conducting any analysis.

Researchers and field workers can make respondents feel comfortable by ________.

The first step in the fieldwork process is the selection of field workers.

According to the text,category codes should be collectively exhaustive and mutually exclusive.

According to the text,categories are mutually exclusive if every response fits into one and only one of the assigned category codes.

According to the text,fieldwork is the ________ in the marketing research process.

A motivational technique used when asking survey questions to induce the respondents to enlarge on,clarify,or explain their answers and to help the respondents focus on the specific content of the interview is called probing.

In a short essay,discuss the ethical issues related to data preparation and analysis.

In a short essay,discuss the importance of properly supervising field workers and list and discuss the four elements of field worker supervision.

The assignment of a symbol to represent a specific response to a specific question,along with the data record and column position that symbol will occupy,is called ________.

Coding unstructured questions is relatively simple,since the response options are predetermined.

Casewise deletion is an option available for the treatment of missing responses.

When evaluating field workers,the interviewer's time should be broken down into actual interviewing,travel,and administration.

________ data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

Unlike traditional data collection,in social media respondents do not merely respond to questions or stimuli.Rather,they generate the data and edit it by their communal participation.

According to the text,interviewer cheating can be minimized through all of the following EXCEPT through ________.

To validate the study,the supervisors call 1 percent to 10 percent of the respondents to inquire whether the field workers actually conducted the interviews.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters