Question 1

Validating the interview is recognized as a phase of the interviewing process.

Accepted Answer

A) True 
 B)False

Question 2

Interviewers should record responses after the interview.

Accepted Answer

A) True 
 B)False

Question 3

Fieldwork is the fifth step in the marketing research process.

Accepted Answer

A) True 
 B)False

Question 4

A researcher should implement all of the following steps when selecting field workers EXCEPT ________.

Accepted Answer

A)  develop job specification for the project 
B)  decide what characteristics the field workers should have 
C)  recruit appropriate individuals 
D)  All of the mentioned steps should be followed when selecting field workers. 
E)  None of these are steps to follow when selecting field workers. 
A)  develop job specification for the project 
B)  decide what characteristics the field workers should have 
C)  recruit appropriate individuals 
D)  All of the mentioned steps should be followed when selecting field workers. 
E)  None of these are steps to follow when selecting field workers.

Question 5

Conditions of conducting fieldwork in international marketing research include which of the following?

Accepted Answer

A)  Minimal training of overseas field workers is all that is required for success. 
B)  Selecting sampling units is done with stricter adherence to the sampling plan than in the United States. 
C)  Cheating by field workers is less of a problem. 
D)  Sending expatriates to collect data overseas is frequently done. 
E)  Local fieldwork agencies are unavailable in many countries. 
A)  Minimal training of overseas field workers is all that is required for success. 
B)  Selecting sampling units is done with stricter adherence to the sampling plan than in the United States. 
C)  Cheating by field workers is less of a problem. 
D)  Sending expatriates to collect data overseas is frequently done. 
E)  Local fieldwork agencies are unavailable in many countries.

Question 6

A method for handling missing responses in which respondents with any missing responses are discarded from the analysis is called ________.

Accepted Answer

A)  casewise deletion 
B)  pairwise deletion 
C)  alternate deletion 
D)  concurrent deletion 
E)  simple deletion 
A)  casewise deletion 
B)  pairwise deletion 
C)  alternate deletion 
D)  concurrent deletion 
E)  simple deletion

Question 7

Missing responses represent values of a variable that are unknown,either because respondents provided ambiguous answers or their answers were not properly recorded.

Accepted Answer

A) True 
 B)False

Question 8

To evaluate interviewers on the quality of interviewing,the supervisor must directly observe the interviewing process.

Accepted Answer

A) True 
 B)False

Question 9

According to the text,categories are ________ if every response fits into one of the assigned category codes.

Accepted Answer

A)  dependent 
B)  mutually inclusive 
C)  collectively exhaustive 
D)  mutually exclusive 
E)  uniform 
A)  dependent 
B)  mutually inclusive 
C)  collectively exhaustive 
D)  mutually exclusive 
E)  uniform

Question 10

At the editing stage,the researcher makes a preliminary check for consistency.

Accepted Answer

A) True 
 B)False

Question 11

All of the following are mentioned in the text as elements related to the fieldwork process EXCEPT the ________.

Accepted Answer

A)  selection of field workers 
B)  validation of fieldwork 
C)  evaluation of field workers 
D)  training and supervision of field workers 
E)  All of the mentioned elements are related to the fieldwork process. 
A)  selection of field workers 
B)  validation of fieldwork 
C)  evaluation of field workers 
D)  training and supervision of field workers 
E)  All of the mentioned elements are related to the fieldwork process.

Question 12

Data cleaning includes consistency checks and treatment of missing responses.The checks at this stage are less extensive than the checks made during editing.

Accepted Answer

A) True 
 B)False

Question 13

Transcribing data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

Accepted Answer

A) True 
 B)False

Question 14

Research staff collecting and analyzing data from social media are normally part-time employees of the research firm.

Accepted Answer

A) True 
 B)False

Question 15

According to the text,the typical interviewer is a single woman aged 18 to 34,with an above-average education and an above-average household income.

Accepted Answer

A) True 
 B)False

Question 16

When evaluating field workers,which category is relevant for assessing how effectively the interviewer's time was spent?

Accepted Answer

A)  actual interviewing 
B)  travel 
C)  administrative record-keeping 
D)  reviewing responses 
E)  none of the above 
A)  actual interviewing 
B)  travel 
C)  administrative record-keeping 
D)  reviewing responses 
E)  none of the above

Question 17

The data preparation process begins after the fieldwork is done.

Accepted Answer

A) True 
 B)False

Question 18

Data should be coded in a lean way in order to avoid retaining much detail.

Accepted Answer

A) True 
 B)False

Question 19

To evaluate interviewers on the quality of interviewing,the supervisor ________.

Accepted Answer

A)  should ask other interviewers about the interviewer in question 
B)  must directly observe the interviewing process 
C)  should ask the respondent about the qualities of the interviewer in question 
D)  should use a pretested questionnaire to evaluate the interviewer 
E)  should ask permission of the interviewer 
A)  should ask other interviewers about the interviewer in question 
B)  must directly observe the interviewing process 
C)  should ask the respondent about the qualities of the interviewer in question 
D)  should use a pretested questionnaire to evaluate the interviewer 
E)  should ask permission of the interviewer

Question 20

In a short essay,discuss the importance of properly evaluating field workers and discuss five elements that are important when conducting these evaluations.

Accepted Answer

It is important to evaluate field worker

Validating the interview is recognized as a phase of the interviewing process.

Interviewers should record responses after the interview.

Fieldwork is the fifth step in the marketing research process.

A researcher should implement all of the following steps when selecting field workers EXCEPT ________.

Conditions of conducting fieldwork in international marketing research include which of the following?

A method for handling missing responses in which respondents with any missing responses are discarded from the analysis is called ________.

Missing responses represent values of a variable that are unknown,either because respondents provided ambiguous answers or their answers were not properly recorded.

To evaluate interviewers on the quality of interviewing,the supervisor must directly observe the interviewing process.

According to the text,categories are ________ if every response fits into one of the assigned category codes.

At the editing stage,the researcher makes a preliminary check for consistency.

All of the following are mentioned in the text as elements related to the fieldwork process EXCEPT the ________.

Data cleaning includes consistency checks and treatment of missing responses.The checks at this stage are less extensive than the checks made during editing.

Transcribing data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

Research staff collecting and analyzing data from social media are normally part-time employees of the research firm.

According to the text,the typical interviewer is a single woman aged 18 to 34,with an above-average education and an above-average household income.

When evaluating field workers,which category is relevant for assessing how effectively the interviewer's time was spent?

The data preparation process begins after the fieldwork is done.

Data should be coded in a lean way in order to avoid retaining much detail.

To evaluate interviewers on the quality of interviewing,the supervisor ________.

In a short essay,discuss the importance of properly evaluating field workers and discuss five elements that are important when conducting these evaluations.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 10: Data Collection and Preparation

Validating the interview is recognized as a phase of the interviewing process.

Interviewers should record responses after the interview.

Fieldwork is the fifth step in the marketing research process.

A researcher should implement all of the following steps when selecting field workers EXCEPT ________.

Conditions of conducting fieldwork in international marketing research include which of the following?

A method for handling missing responses in which respondents with any missing responses are discarded from the analysis is called ________.

Missing responses represent values of a variable that are unknown,either because respondents provided ambiguous answers or their answers were not properly recorded.

To evaluate interviewers on the quality of interviewing,the supervisor must directly observe the interviewing process.

According to the text,categories are ________ if every response fits into one of the assigned category codes.

At the editing stage,the researcher makes a preliminary check for consistency.

All of the following are mentioned in the text as elements related to the fieldwork process EXCEPT the ________.

Data cleaning includes consistency checks and treatment of missing responses.The checks at this stage are less extensive than the checks made during editing.

Transcribing data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

Research staff collecting and analyzing data from social media are normally part-time employees of the research firm.

According to the text,the typical interviewer is a single woman aged 18 to 34,with an above-average education and an above-average household income.

When evaluating field workers,which category is relevant for assessing how effectively the interviewer's time was spent?

The data preparation process begins after the fieldwork is done.

Data should be coded in a lean way in order to avoid retaining much detail.

To evaluate interviewers on the quality of interviewing,the supervisor ________.

In a short essay,discuss the importance of properly evaluating field workers and discuss five elements that are important when conducting these evaluations.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters