Question 1

Frequency data may be used to construct a histogram,or a vertical bar chart.

Accepted Answer

A) True 
 B)False

Question 2

The most common measures of variability are the range and variance.

Accepted Answer

A) True 
 B)False

Question 3

Type I error occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

Accepted Answer

A) True 
 B)False

Question 4

The mean squared deviation of all the values from the mean is called the variance.

Accepted Answer

A) True 
 B)False

Question 5

A measure of central tendency given as the value that occurs the most in a sample distribution is called the median.

Accepted Answer

A) True 
 B)False

Question 6

The mean is that value obtained by summing the values of all elements in a set and dividing by the number of elements.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following often follows a well-known distribution,such as the normal,t,or chi-square distribution?

Accepted Answer

A)  test statistic 
B)  level of significance 
C)  critical value 
D)  z-test 
E)  incidence of difference 
A)  test statistic 
B)  level of significance 
C)  critical value 
D)  z-test 
E)  incidence of difference

Question 8

A statistic that indicates the distribution's dispersion is called measures of variability.

Accepted Answer

A) True 
 B)False

Question 9

________ occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

Accepted Answer

A)  Type I error 
B)  Type II error 
C)  Type III error 
D)  Type IV error 
E)  Power of a test 
A)  Type I error 
B)  Type II error 
C)  Type III error 
D)  Type IV error 
E)  Power of a test

Question 10

A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is called ________.

Accepted Answer

A)  cross-tabulation 
B)  regression analysis 
C)  frequency distribution 
D)  random sampling 
E)  binary regression 
A)  cross-tabulation 
B)  regression analysis 
C)  frequency distribution 
D)  random sampling 
E)  binary regression

Question 11

A test of the null hypothesis where the alternative hypothesis is not expressed directionally is called a one-tailed test.

Accepted Answer

A) True 
 B)False

Question 12

The most commonly used statistics associated with frequencies are measures of location and measures of variability.

Accepted Answer

A) True 
 B)False

Question 13

The null hypothesis refers to a specified value of the population parameter,not a sample
statistic.

Accepted Answer

A) True 
 B)False

Question 14

In a short essay,define cross-tabulation and discuss the three primary reasons cross-tabulation is widely used in commercial marketing research.

Accepted Answer

Cross-tabulation is a statistical

Question 15

Which of the following is used to estimate the average when the data have been collected using an interval or ratio scale?

Accepted Answer

A)  mode 
B)  median 
C)  mean 
D)  maxima 
E)  trend 
A)  mode 
B)  median 
C)  mean 
D)  maxima 
E)  trend

Question 16

The power of a test is the probability of accepting the null hypothesis when it is in fact true and should be accepted.

Accepted Answer

A) True 
 B)False

Question 17

A measure of how close the sample has come to the null hypothesis is called the ________.

Accepted Answer

A)  level of significance 
B)  power of a test 
C)  test statistic 
D)  critical value 
E)  incidence of difference 
A)  level of significance 
B)  power of a test 
C)  test statistic 
D)  critical value 
E)  incidence of difference

Question 18

A hypothesis test using the standard normal distribution is called the F-test.

Accepted Answer

A) True 
 B)False

Question 19

The mean,mode,and median are associated with the measures of location of frequency distribution.

Accepted Answer

A) True 
 B)False

Question 20

A frequency distribution ________.

Accepted Answer

A)  helps identify the presence of outliers 
B)  indicates the shape of the empirical distribution of the variable 
C)  contains the same information as the margins of a contingency table 
D)  all of the above 
E)  none of the above 
A)  helps identify the presence of outliers 
B)  indicates the shape of the empirical distribution of the variable 
C)  contains the same information as the margins of a contingency table 
D)  all of the above 
E)  none of the above

Frequency data may be used to construct a histogram,or a vertical bar chart.

The most common measures of variability are the range and variance.

Type I error occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

The mean squared deviation of all the values from the mean is called the variance.

A measure of central tendency given as the value that occurs the most in a sample distribution is called the median.

The mean is that value obtained by summing the values of all elements in a set and dividing by the number of elements.

Which of the following often follows a well-known distribution,such as the normal,t,or chi-square distribution?

A statistic that indicates the distribution's dispersion is called measures of variability.

________ occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is called ________.

A test of the null hypothesis where the alternative hypothesis is not expressed directionally is called a one-tailed test.

The most commonly used statistics associated with frequencies are measures of location and measures of variability.

The null hypothesis refers to a specified value of the population parameter,not a sample statistic.

In a short essay,define cross-tabulation and discuss the three primary reasons cross-tabulation is widely used in commercial marketing research.

Which of the following is used to estimate the average when the data have been collected using an interval or ratio scale?

The power of a test is the probability of accepting the null hypothesis when it is in fact true and should be accepted.

A measure of how close the sample has come to the null hypothesis is called the ________.

A hypothesis test using the standard normal distribution is called the F-test.

The mean,mode,and median are associated with the measures of location of frequency distribution.

A frequency distribution ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 11: Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Frequency data may be used to construct a histogram,or a vertical bar chart.

The most common measures of variability are the range and variance.

Type I error occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

The mean squared deviation of all the values from the mean is called the variance.

A measure of central tendency given as the value that occurs the most in a sample distribution is called the median.

The mean is that value obtained by summing the values of all elements in a set and dividing by the number of elements.

Which of the following often follows a well-known distribution,such as the normal,t,or chi-square distribution?

A statistic that indicates the distribution's dispersion is called measures of variability.

________ occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is called ________.

A test of the null hypothesis where the alternative hypothesis is not expressed directionally is called a one-tailed test.

The most commonly used statistics associated with frequencies are measures of location and measures of variability.

The null hypothesis refers to a specified value of the population parameter,not a sample statistic.

In a short essay,define cross-tabulation and discuss the three primary reasons cross-tabulation is widely used in commercial marketing research.

Which of the following is used to estimate the average when the data have been collected using an interval or ratio scale?

The power of a test is the probability of accepting the null hypothesis when it is in fact true and should be accepted.

A measure of how close the sample has come to the null hypothesis is called the ________.

A hypothesis test using the standard normal distribution is called the F-test.

The mean,mode,and median are associated with the measures of location of frequency distribution.

A frequency distribution ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters