Question 1

According to the text,the ________ measures the spread of the data.

Accepted Answer

A)  mode 
B)  median 
C)  mean 
D)  range 
E)  body 
A)  mode 
B)  median 
C)  mean 
D)  range 
E)  body

Question 2

A measure of central tendency,given as the value above which half of the values fall and below which half of the values fall is called the median.

Accepted Answer

A) True 
 B)False

Question 3

If the distribution is asymmetric,which measure of location is most appropriate if the data is in a nominal scale? If it is in an ordinal scale? If it is in an interval or ratio scale?

Accepted Answer

A)  mode, mode, median 
B)  median, median, median 
C)  median, mean, mode 
D)  mean, mode, median 
E)  mode, median, mean 
A)  mode, mode, median 
B)  median, median, median 
C)  median, mean, mode 
D)  mean, mode, median 
E)  mode, median, mean

Question 4

In commercial marketing research,the ________ is used more often than a(n)________.

Accepted Answer

A)  one-tailed test; two-tailed test 
B)  two-tailed test; one-tailed test 
C)  exhaustive test; inexhaustive test 
D)  inexhaustive test; exhaustive test 
E)  f-test; g-test 
A)  one-tailed test; two-tailed test 
B)  two-tailed test; one-tailed test 
C)  exhaustive test; inexhaustive test 
D)  inexhaustive test; exhaustive test 
E)  f-test; g-test

Question 5

The difference between the smallest and largest values of a distribution is called the variance.

Accepted Answer

A) True 
 B)False

Question 6

The mode is used to estimate the average when the data have been collected using an interval or ratio scale.

Accepted Answer

A) True 
 B)False

Question 7

The null hypothesis,H₀,when using the chi-square statistic,is that there is no association between the variables.

Accepted Answer

A) True 
 B)False

Question 8

According to the text,the ________ is a statistic that describes a location within a data set.

Accepted Answer

A)  measures of location 
B)  measures of variability 
C)  measures of association 
D)  measures of relativity 
E)  measures of position 
A)  measures of location 
B)  measures of variability 
C)  measures of association 
D)  measures of relativity 
E)  measures of position

Question 9

The probability of making a type I error is called the ________.

Accepted Answer

A)  level of significance 
B)  critical value 
C)  test statistic 
D)  power of a test 
E)  incidence of difference 
A)  level of significance 
B)  critical value 
C)  test statistic 
D)  power of a test 
E)  incidence of difference

Question 10

________ occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

Accepted Answer

A)  Type I error 
B)  Type II error 
C)  Type III error 
D)  Type IV error 
E)  Power of a test 
A)  Type I error 
B)  Type II error 
C)  Type III error 
D)  Type IV error 
E)  Power of a test

Question 11

The null hypothesis is always the hypothesis that is tested,but can never be accepted based on a single test.

Accepted Answer

A) True 
 B)False

Question 12

A(n)________ is a statement of the status quo,one of no difference or no effect.

Accepted Answer

A)  null hypothesis 
B)  alternative hypothesis 
C)  random hypothesis 
D)  standardized hypothesis 
E)  starting hypothesis 
A)  null hypothesis 
B)  alternative hypothesis 
C)  random hypothesis 
D)  standardized hypothesis 
E)  starting hypothesis

Question 13

________ is the square root of the variance and is expressed in the same units as the data.

Accepted Answer

A)  Range 
B)  Standard error 
C)  Standard deviation 
D)  Mean 
E)  Statistical significance 
A)  Range 
B)  Standard error 
C)  Standard deviation 
D)  Mean 
E)  Statistical significance

Question 14

The mean of a sample is the middle value when the data are arranged in ascending or descending rank order.

Accepted Answer

A) True 
 B)False

Question 15

The median should be used if the distribution is asymmetric and the variable is measured on an ordinal scale.

Accepted Answer

A) True 
 B)False

Question 16

In a short essay,list and discuss at least three statistics associated with cross-tabulation.

Accepted Answer

a. Chi-square - this statistic is used t

Question 17

A measure of how close the sample has come to the null hypothesis is called the test statistic.

Accepted Answer

A) True 
 B)False

Question 18

Many marketing research projects do not go beyond basic data analysis.

Accepted Answer

A) True 
 B)False

Question 19

According to the text,the measures of variability is a statistic that describes a location within a data set.

Accepted Answer

A) True 
 B)False

Question 20

Discuss the relationship between cross-tabulation and frequency distribution.

Accepted Answer

Whereas a frequency distribution describ

According to the text,the ________ measures the spread of the data.

A measure of central tendency,given as the value above which half of the values fall and below which half of the values fall is called the median.

If the distribution is asymmetric,which measure of location is most appropriate if the data is in a nominal scale? If it is in an ordinal scale? If it is in an interval or ratio scale?

In commercial marketing research,the is used more often than a(n).

The difference between the smallest and largest values of a distribution is called the variance.

The mode is used to estimate the average when the data have been collected using an interval or ratio scale.

The null hypothesis,H₀,when using the chi-square statistic,is that there is no association between the variables.

According to the text,the ________ is a statistic that describes a location within a data set.

The probability of making a type I error is called the ________.

________ occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

The null hypothesis is always the hypothesis that is tested,but can never be accepted based on a single test.

A(n)________ is a statement of the status quo,one of no difference or no effect.

________ is the square root of the variance and is expressed in the same units as the data.

The mean of a sample is the middle value when the data are arranged in ascending or descending rank order.

The median should be used if the distribution is asymmetric and the variable is measured on an ordinal scale.

In a short essay,list and discuss at least three statistics associated with cross-tabulation.

A measure of how close the sample has come to the null hypothesis is called the test statistic.

Many marketing research projects do not go beyond basic data analysis.

According to the text,the measures of variability is a statistic that describes a location within a data set.

Discuss the relationship between cross-tabulation and frequency distribution.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 11: Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

According to the text,the ________ measures the spread of the data.

A measure of central tendency,given as the value above which half of the values fall and below which half of the values fall is called the median.

If the distribution is asymmetric,which measure of location is most appropriate if the data is in a nominal scale? If it is in an ordinal scale? If it is in an interval or ratio scale?

In commercial marketing research,the ________ is used more often than a(n)________.

The difference between the smallest and largest values of a distribution is called the variance.

The mode is used to estimate the average when the data have been collected using an interval or ratio scale.

The null hypothesis,H₀,when using the chi-square statistic,is that there is no association between the variables.

According to the text,the ________ is a statistic that describes a location within a data set.

The probability of making a type I error is called the ________.

________ occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

The null hypothesis is always the hypothesis that is tested,but can never be accepted based on a single test.

A(n)________ is a statement of the status quo,one of no difference or no effect.

________ is the square root of the variance and is expressed in the same units as the data.

The mean of a sample is the middle value when the data are arranged in ascending or descending rank order.

The median should be used if the distribution is asymmetric and the variable is measured on an ordinal scale.

In a short essay,list and discuss at least three statistics associated with cross-tabulation.

A measure of how close the sample has come to the null hypothesis is called the test statistic.

Many marketing research projects do not go beyond basic data analysis.

According to the text,the measures of variability is a statistic that describes a location within a data set.

Discuss the relationship between cross-tabulation and frequency distribution.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

In commercial marketing research,the is used more often than a(n).