Question 1

Type II error occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

Accepted Answer

A) True 
 B)False

Question 2

In a short essay,list and discuss the two types of errors that can occur whenever inferences are drawn about a population.

Accepted Answer

a. Type I error occurs when the s

Question 3

The test of the null hypothesis is a(n)________ test if the alternative hypothesis is expressed directionally.

Accepted Answer

A)  two-tailed 
B)  three-tailed 
C)  extreme-tailed 
D)  one-tailed 
E)  A and D 
A)  two-tailed 
B)  three-tailed 
C)  extreme-tailed 
D)  one-tailed 
E)  A and D

Question 4

If the distribution is asymmetric and the variable is measured on a nominal scale,the median should be used.

Accepted Answer

A) True 
 B)False

Question 5

The two-tailed test is more conservative than the one-tailed test.If a hypothesis is rejected using a two-tailed test,it will also be rejected using a one-tailed test.

Accepted Answer

A) True 
 B)False

Question 6

A ________ is a cross-tabulation table that contains a cell for every combination of categories of the two variables.

Accepted Answer

A)  t-test table 
B)  hypothesis table 
C)  contingency table 
D)  chi square table 
E)  categories table 
A)  t-test table 
B)  hypothesis table 
C)  contingency table 
D)  chi square table 
E)  categories table

Question 7

A statement that some difference or effect is expected is called a(n)________.

Accepted Answer

A)  null hypothesis 
B)  alternative hypothesis 
C)  random hypothesis 
D)  standardized hypothesis 
E)  incidence of difference 
A)  null hypothesis 
B)  alternative hypothesis 
C)  random hypothesis 
D)  standardized hypothesis 
E)  incidence of difference

Question 8

The valid percentage column in a frequency distribution represents percentages calculated by
excluding the cases with missing values.

Accepted Answer

A) True 
 B)False

Question 9

A measure of central tendency given as the value that occurs the most in a sample distribution is called the ________.

Accepted Answer

A)  mean 
B)  median 
C)  mode 
D)  maxima 
E)  trend 
A)  mean 
B)  median 
C)  mode 
D)  maxima 
E)  trend

Question 10

The ________ is the probability of rejecting the null hypothesis when it is false and should be rejected.

Accepted Answer

A)  level of significance 
B)  z-test 
C)  test statistic 
D)  power of a test 
E)  incidence of difference 
A)  level of significance 
B)  z-test 
C)  test statistic 
D)  power of a test 
E)  incidence of difference

Question 11

A hypothesis test using the standard normal distribution is called the ________.

Accepted Answer

A)  F-test 
B)  p-test 
C)  t-test 
D)  z-test 
E)  poisson test 
A)  F-test 
B)  p-test 
C)  t-test 
D)  z-test 
E)  poisson test

Question 12

According to the text,the range measures the spread of the data.

Accepted Answer

A) True 
 B)False

Question 13

The mean squared deviation of all the values from the mean is called the ________.

Accepted Answer

A)  variance 
B)  range 
C)  median 
D)  mean 
E)  geometric mean 
A)  variance 
B)  range 
C)  median 
D)  mean 
E)  geometric mean

Question 14

Cross-tabulation with two variables is known as twice-tabulation.

Accepted Answer

A) True 
 B)False

Question 15

Cross-tabulation examines associations between variables,not causation.

Accepted Answer

A) True 
 B)False

Question 16

The difference between the smallest and largest values of a distribution is called the ________.

Accepted Answer

A)  range 
B)  variance 
C)  median 
D)  mean 
E)  body 
A)  range 
B)  variance 
C)  median 
D)  mean 
E)  body

Question 17

If the distribution is asymmetric and the variable is measured on a nominal scale,the ________ should be used as a measure of location.

Accepted Answer

A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  trend 
A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  trend

Question 18

Data collected in social media often lend themselves to basic analysis involving frequencies,percentages and cross-tabulations.

Accepted Answer

A) True 
 B)False

Question 19

According to the text,which of the following represents the highest peak of the distribution?

Accepted Answer

A)  mode 
B)  mean 
C)  median 
D)  maxima 
E)  crest 
A)  mode 
B)  mean 
C)  median 
D)  maxima 
E)  crest

Question 20

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called frequency distribution.

Accepted Answer

A) True 
 B)False

Type II error occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

In a short essay,list and discuss the two types of errors that can occur whenever inferences are drawn about a population.

The test of the null hypothesis is a(n)________ test if the alternative hypothesis is expressed directionally.

If the distribution is asymmetric and the variable is measured on a nominal scale,the median should be used.

The two-tailed test is more conservative than the one-tailed test.If a hypothesis is rejected using a two-tailed test,it will also be rejected using a one-tailed test.

A ________ is a cross-tabulation table that contains a cell for every combination of categories of the two variables.

A statement that some difference or effect is expected is called a(n)________.

The valid percentage column in a frequency distribution represents percentages calculated by excluding the cases with missing values.

A measure of central tendency given as the value that occurs the most in a sample distribution is called the ________.

The ________ is the probability of rejecting the null hypothesis when it is false and should be rejected.

A hypothesis test using the standard normal distribution is called the ________.

According to the text,the range measures the spread of the data.

The mean squared deviation of all the values from the mean is called the ________.

Cross-tabulation with two variables is known as twice-tabulation.

Cross-tabulation examines associations between variables,not causation.

The difference between the smallest and largest values of a distribution is called the ________.

If the distribution is asymmetric and the variable is measured on a nominal scale,the ________ should be used as a measure of location.

Data collected in social media often lend themselves to basic analysis involving frequencies,percentages and cross-tabulations.

According to the text,which of the following represents the highest peak of the distribution?

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called frequency distribution.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 11: Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Type II error occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

In a short essay,list and discuss the two types of errors that can occur whenever inferences are drawn about a population.

The test of the null hypothesis is a(n)________ test if the alternative hypothesis is expressed directionally.

If the distribution is asymmetric and the variable is measured on a nominal scale,the median should be used.

The two-tailed test is more conservative than the one-tailed test.If a hypothesis is rejected using a two-tailed test,it will also be rejected using a one-tailed test.

A ________ is a cross-tabulation table that contains a cell for every combination of categories of the two variables.

A statement that some difference or effect is expected is called a(n)________.

The valid percentage column in a frequency distribution represents percentages calculated by excluding the cases with missing values.

A measure of central tendency given as the value that occurs the most in a sample distribution is called the ________.

The ________ is the probability of rejecting the null hypothesis when it is false and should be rejected.

A hypothesis test using the standard normal distribution is called the ________.

According to the text,the range measures the spread of the data.

The mean squared deviation of all the values from the mean is called the ________.

Cross-tabulation with two variables is known as twice-tabulation.

Cross-tabulation examines associations between variables,not causation.

The difference between the smallest and largest values of a distribution is called the ________.

If the distribution is asymmetric and the variable is measured on a nominal scale,the ________ should be used as a measure of location.

Data collected in social media often lend themselves to basic analysis involving frequencies,percentages and cross-tabulations.

According to the text,which of the following represents the highest peak of the distribution?

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called frequency distribution.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters