Exam 8: Causal Research Design: Experimentation
Exam 1: Introduction to Marketing Research84 Questions
Exam 2: Defining the Marketing Research Problem and Developing an Approach88 Questions
Exam 3: Research Design91 Questions
Exam 4: Exploratory Research Design: Secondary Data69 Questions
Exam 5: Exploratory Research Design: Syndicated Sources of Secondary Data91 Questions
Exam 6: Exploratory Research Design: Qualitative Research94 Questions
Exam 7: Descriptive Research Design: Survey and Observation96 Questions
Exam 8: Causal Research Design: Experimentation102 Questions
Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling98 Questions
Exam 10: Measurement and Scaling: Noncomparative Scaling Techniques97 Questions
Exam 11: Questionnaire and Form Design92 Questions
Exam 12: Sampling: Design and Procedures90 Questions
Exam 13: Sampling: Final and Initial Sample Size Determination88 Questions
Exam 14: Fieldwork: Data Collection91 Questions
Exam 15: Data Preparation and Analysis Strategy91 Questions
Exam 16: Frequency Distribution,hypothesis Testing,and Cross-Tabulation92 Questions
Exam 17: Hypothesis Testing Related to Differences88 Questions
Exam 18: Correlation and Regression91 Questions
Exam 19: Report Preparation and Presentation89 Questions
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A preexperimental design in which a single group of test units is exposed to a treatment X and then a single measurement on the dependent variable is taken is called ________.
(Multiple Choice)
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The ________ is a quasi-experimental design that involves periodic measurements on the dependent variable for the group of test units.
(Multiple Choice)
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Individuals,organizations,or other entities whose response to independent variables or treatments is being studied are called test units.
(True/False)
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Designs that do not control for extraneous factors by randomization are called ________.
(Multiple Choice)
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In a short essay,define randomization and list and discuss the two types of true experimental design.
(Essay)
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A laboratory environment involves measurement of behavior,attitudes,or perceptions in the environment in which they occur.
(True/False)
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Dependent variables are variables that are manipulated by the researcher and whose effects are measured and compared.
(True/False)
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Preexperimental designs are distinguished by the fact that the researcher can randomly assign test units to experimental groups and also randomly assign treatments to experimental groups.
(True/False)
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Variables that measure the effect of the independent variables on the test units are called ________.
(Multiple Choice)
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Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called demand artifacts.
(True/False)
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The static group is a two-group experimental design in which one of the groups acts as a control group,the subjects are not assigned randomly,and measurement are made on both groups following the treatment.
(True/False)
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In a short essay,discuss the difference between laboratory and field experimentation.
(Essay)
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An effect in which a prior measurement affects the test unit's response to the independent variable is called ________.
(Multiple Choice)
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________ allow for the statistical control and analysis of external variables.
(Multiple Choice)
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According to the text,factorial designs are the most common statistical designs.
(True/False)
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________ is the extent to which a cause,X,and an effect,Y,occur together or vary together in the way predicted by the hypothesis under consideration.
(Multiple Choice)
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Which of the conditions must be satisfied in order to justify the inference of a causal relationship between two variables?
i. Concomitant variation
ii. Time order of occurrence of variables
iii. Absence of other possible causal factors
iv. Sterile measurement environment
(Multiple Choice)
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The process of manipulating one or more independent variables and measuring their effect on one or more dependent variables while controlling for the extraneous variables is called an experiment.
(True/False)
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Individuals,organizations,or other entities whose responses to independent variables or treatments are being studied are called ________.
(Multiple Choice)
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In a short essay,list and discuss the three specific preexperimental designs.
(Essay)
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