Exam 10: Measurement and Scaling: Noncomparative Scaling Techniques

Which of the following describes a measurement scale in which respondents rate the objects by placing a mark at the appropriate position on a line that runs from one extreme of the criterion variable to the other?

________ is a form of internal consistency reliability in which the items constituting the scale are divided into two halves,and the resulting half scores are correlated.

Explain how continuous rating scales can be easily implemented on the Internet.

The extent to which a scale produces consistent results if repeated measurements are made on the characteristic is called reliability.

A continuous rating scale allows the respondent to place a mark at any point along a line running between two extreme points rather than selecting from among a set of predetermined response categories.

According to the text,which of the following formulas determines total measurement error?

A(n)________ allows the respondent to place a mark at any point along a line running between two extreme points rather than selecting from among a set of predetermined response categories.

According to the text,construct validity includes all the following EXCEPT:

When using a semantic differential,the respondent is typically asked to rate a brand,store,or some other object in terms of bipolar adjectives,such as cold and warm.

A disadvantage of which of the following itemized rating scales is confusion and difficulty to application?

A Likert scale is described as a seven-point rating scale with end points associated with bipolar labels that have semantic meaning.

According to the text,researchers may assess validity using coefficient validity.

A scale consisting of multiple items,in which an item is a single question or statement to be evaluated is called a multi-item scale.

According to the text,while there is no single,optimal number,traditional guidelines suggest that there should be between one and four categories when using itemized rating scales.

________ is a type of validity that assesses the relationship between theoretical constructs and seeks to confirm significant correlations between the constructs as predicted by a theory.

________ addresses the question of what characteristic the scale is measuring.

Which of the following types of scales are sometimes referred to as graphic rating scales?

Test-retest reliability is an approach for assessing reliability in which respondents are administered identical sets of scale items at two different times under as nearly equivalent conditions as possible.

A scale consisting of multiple items,in which an item is a single question or statement to be evaluated,is called a ________.

A(n)________ is one of two types of scaling techniques in which each stimulus object is scaled independently of the other objects in the stimulus set.