Exam 10: Measurement and Scaling: Noncomparative Scaling Techniques

With the development of information technologies,such as computers and the Internet,continuous scales are being used less frequently.

If a neutral or indifferent scale response is possible for at least some of the respondents,an even number of categories should be used.

A(n)________ is a rating scale that requires the respondents to express an opinion since a "no opinion" option is not provided.

Scores assigned to continuous rating scales by the researcher are typically treated as ________ data.

Typically,each Likert scale item has seven response categories,ranging from "strongly disagree" to "strongly agree."

According to the text,which of the following is NOT one of the commonly used itemized rating scales?

________ is a type of validity that consists of a subjective but systematic evaluation of the representativeness of the content of a scale for the measuring task at hand.

________ is an approach for assessing reliability in which respondents are administered identical sets of scale items at two different times under as nearly equivalent conditions as possible.

A type of construct validity that assesses the extent to which a measure does not correlate with other constructs from which it is supposed to differ is called ________.

Which of the following types of error describes measurement error that arises from arbitrary changes that have a different effect each time the measurement is made?

A noncomparative scale is one of two types of scaling techniques in which each stimulus object is scaled independently of the other objects in the stimulus set.

If a neutral or indifferent scale response is possible for at least some of the respondents,________.

Internal consistency reliability is used to assess the reliability of a summated scale and refers to the consistency with which each item represents the construct of interest.

Reliability refers to the extent to which a scale produces valid results if repeated measurements are made.

A scale with an equal number of favorable and unfavorable categories is called a balanced scale.

A type of validity that addresses the question of what characteristic the scale is measuring is called construct validity.

In a short essay,discuss split-half reliability and discuss the use of a coefficient alpha.

Which of the following is NOT a popular approach for assessing reliability?

An approach for assessing reliability,which requires two equivalent forms of the scale to be constructed and then measures the same respondents at two different times using the alternate forms,is called alternative-form reliability.

In semantic differential scales,the negative adjective or phrase sometimes appears at the left side of the scale and sometimes at the right.This controls the tendency of some respondents,particularly those with very positive or negative attitudes,to mark the right-or-left-hand sides without reading the labels.