Question 1

All of the following are examples of words that are often considered confusing to respondents EXCEPT:

Accepted Answer

A)  usually. 
B)  normally. 
C)  frequently. 
D)  definitely. 
E)  sometimes. 
A)  usually. 
B)  normally. 
C)  frequently. 
D)  definitely. 
E)  sometimes.

Question 2

Identification information is a type of information obtained in a questionnaire that includes name,address,and phone number.

Accepted Answer

A) True 
 B)False

Question 3

According to the text,a single question that attempts to cover two issues is called a ________.

Accepted Answer

A)  filtered question 
B)  double-barreled question 
C)  random question 
D)  coefficient question 
E)  two-issue query 
A)  filtered question 
B)  double-barreled question 
C)  random question 
D)  coefficient question 
E)  two-issue query

Question 4

Which of the following is NOT a popular form of structured questions?

Accepted Answer

A)  multiple-choice 
B)  dichotomous 
C)  open-ended 
D)  scales 
E)  all of the above are forms of structured questions 
A)  multiple-choice 
B)  dichotomous 
C)  open-ended 
D)  scales 
E)  all of the above are forms of structured questions

Question 5

Which of the following of the 6 W's is NOT particularly well-suited for serving as a guideline for defining the issue in a question?

Accepted Answer

A)  Who 
B)  What 
C)  When 
D)  Where 
E)  Why 
A)  Who 
B)  What 
C)  When 
D)  Where 
E)  Why

Question 6

According to the text,pretests are best done by ________ interviews.

Accepted Answer

A)  telephone 
B)  electronic 
C)  mail 
D)  personal 
E)  online 
A)  telephone 
B)  electronic 
C)  mail 
D)  personal 
E)  online

Question 7

Respondents for the pretest and for the actual survey should not be drawn from the same population.

Accepted Answer

A) True 
 B)False

Question 8

In a short essay,list and discuss at least four guidelines that should be followed in order to avoid problems in question wording.

Accepted Answer

a.Define the issue - questions should al

Question 9

Open-ended is a popular form of structured question.

Accepted Answer

A) True 
 B)False

Question 10

Open-ended questions are most useful in conclusive research and as opening questions.

Accepted Answer

A) True 
 B)False

Question 11

In multiple-choice questions,the researcher provides a choice of answers,and respondents are asked to select one or more of the alternatives given.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following types of information is considered most sensitive and,therefore,should appear at the end of the questionnaire?

Accepted Answer

A)  basic information 
B)  identification information 
C)  problem-solving information 
D)  random information 
E)  quantification information 
A)  basic information 
B)  identification information 
C)  problem-solving information 
D)  random information 
E)  quantification information

Question 13

According to the text,pretests are best done by telephone interviews.

Accepted Answer

A) True 
 B)False

Question 14

To increase the likelihood of obtaining sensitive information,such topics should be placed in the middle of the questionnaire.

Accepted Answer

A) True 
 B)False

Question 15

Questions that prespecify the set of response alternatives and the response format are called structured questions.

Accepted Answer

A) True 
 B)False

Question 16

A strategy for ordering questions in a questionnaire in which the sequence starts with general questions,which are followed by progressively more specific questions,in order to prevent specific questions from biasing general questions,is called the ________.

Accepted Answer

A)  unstructured approach 
B)  funnel approach 
C)  diagnostic approach 
D)  goal-oriented approach 
E)  inverted-funnel approach 
A)  unstructured approach 
B)  funnel approach 
C)  diagnostic approach 
D)  goal-oriented approach 
E)  inverted-funnel approach

Question 17

Which of the following is the first step in the questionnaire design process?

Accepted Answer

A)  specify the information needed 
B)  specify the type of interviewing method 
C)  determine the content of individual questions 
D)  decide on the question structure 
E)  segment the customer base 
A)  specify the information needed 
B)  specify the type of interviewing method 
C)  determine the content of individual questions 
D)  decide on the question structure 
E)  segment the customer base

Question 18

All of the following are mentioned in the text as specific objectives of a questionnaire EXCEPT:

Accepted Answer

A)  translate the researcher's information needs into a set of specific questions that respondents are willing and able to answer. 
B)  minimize demands imposed on respondents. 
C)  minimize response error. 
D)  collect demographic information that can be used in later direct mail campaigns. 
E)  B and D 
A)  translate the researcher's information needs into a set of specific questions that respondents are willing and able to answer. 
B)  minimize demands imposed on respondents. 
C)  minimize response error. 
D)  collect demographic information that can be used in later direct mail campaigns. 
E)  B and D

Question 19

A strategy for ordering questions in a questionnaire in which the sequence starts with the general questions,which are followed by progressively more specific questions,in order to prevent specific questions from biasing general questions,is called the funnel approach.

Accepted Answer

A) True 
 B)False

Question 20

The last step in the questionnaire design process is to reproduce the questionnaire.

Accepted Answer

A) True 
 B)False

All of the following are examples of words that are often considered confusing to respondents EXCEPT:

Identification information is a type of information obtained in a questionnaire that includes name,address,and phone number.

According to the text,a single question that attempts to cover two issues is called a ________.

Which of the following is NOT a popular form of structured questions?

Which of the following of the 6 W's is NOT particularly well-suited for serving as a guideline for defining the issue in a question?

According to the text,pretests are best done by ________ interviews.

Respondents for the pretest and for the actual survey should not be drawn from the same population.

In a short essay,list and discuss at least four guidelines that should be followed in order to avoid problems in question wording.

Open-ended is a popular form of structured question.

Open-ended questions are most useful in conclusive research and as opening questions.

In multiple-choice questions,the researcher provides a choice of answers,and respondents are asked to select one or more of the alternatives given.

Which of the following types of information is considered most sensitive and,therefore,should appear at the end of the questionnaire?

According to the text,pretests are best done by telephone interviews.

To increase the likelihood of obtaining sensitive information,such topics should be placed in the middle of the questionnaire.

Questions that prespecify the set of response alternatives and the response format are called structured questions.

A strategy for ordering questions in a questionnaire in which the sequence starts with general questions,which are followed by progressively more specific questions,in order to prevent specific questions from biasing general questions,is called the ________.

Which of the following is the first step in the questionnaire design process?

All of the following are mentioned in the text as specific objectives of a questionnaire EXCEPT:

A strategy for ordering questions in a questionnaire in which the sequence starts with the general questions,which are followed by progressively more specific questions,in order to prevent specific questions from biasing general questions,is called the funnel approach.

The last step in the questionnaire design process is to reproduce the questionnaire.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 11: Questionnaire and Form Design

All of the following are examples of words that are often considered confusing to respondents EXCEPT:

Identification information is a type of information obtained in a questionnaire that includes name,address,and phone number.

According to the text,a single question that attempts to cover two issues is called a ________.

Which of the following is NOT a popular form of structured questions?

Which of the following of the 6 W's is NOT particularly well-suited for serving as a guideline for defining the issue in a question?

According to the text,pretests are best done by ________ interviews.

Respondents for the pretest and for the actual survey should not be drawn from the same population.

In a short essay,list and discuss at least four guidelines that should be followed in order to avoid problems in question wording.

Open-ended is a popular form of structured question.

Open-ended questions are most useful in conclusive research and as opening questions.

In multiple-choice questions,the researcher provides a choice of answers,and respondents are asked to select one or more of the alternatives given.

Which of the following types of information is considered most sensitive and,therefore,should appear at the end of the questionnaire?

According to the text,pretests are best done by telephone interviews.

To increase the likelihood of obtaining sensitive information,such topics should be placed in the middle of the questionnaire.

Questions that prespecify the set of response alternatives and the response format are called structured questions.

A strategy for ordering questions in a questionnaire in which the sequence starts with general questions,which are followed by progressively more specific questions,in order to prevent specific questions from biasing general questions,is called the ________.

Which of the following is the first step in the questionnaire design process?

All of the following are mentioned in the text as specific objectives of a questionnaire EXCEPT:

A strategy for ordering questions in a questionnaire in which the sequence starts with the general questions,which are followed by progressively more specific questions,in order to prevent specific questions from biasing general questions,is called the funnel approach.

The last step in the questionnaire design process is to reproduce the questionnaire.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters