Question 1

In a short essay,define unstructured questions and discuss at least two advantages and two disadvantages to using these types of questions.

Accepted Answer

Unstructured questions are open-ended qu

Question 2

According to the text,________ is information that relates directly to the marketing research problem.

Accepted Answer

A)  classification information 
B)  problem-solving information 
C)  basic information 
D)  identification information 
E)  quantification information 
A)  classification information 
B)  problem-solving information 
C)  basic information 
D)  identification information 
E)  quantification information

Question 3

In a short essay,describe a questionnaire and discuss the three specific objectives of a questionnaire.

Accepted Answer

A questionnaire is a formalized set of q

Question 4

A respondent's tendency to choose an alternative merely because it occupies a certain position on the page or in a list is called order bias.

Accepted Answer

A) True 
 B)False

Question 5

Deciding if a question is necessary or if several questions are needed rather than one are decisions involved with ________.

Accepted Answer

A)  determining the order of scales 
B)  choosing question wording 
C)  choosing question structure 
D)  individual question content 
A)  determining the order of scales 
B)  choosing question wording 
C)  choosing question structure 
D)  individual question content

Question 6

Regarding international marketing research,which of the following statements is (are)true?

Accepted Answer

A)  Only one pretest is recommended in cross-national studies. 
B)  Demographics questions can be used without modification in cross-national studies. 
C)  Structured questions minimize the risk of cultural bias but are more sensitive to differences in educational levels. 
D)  Personal interviewing is the dominant survey method. 
E)  C and D 
A)  Only one pretest is recommended in cross-national studies. 
B)  Demographics questions can be used without modification in cross-national studies. 
C)  Structured questions minimize the risk of cultural bias but are more sensitive to differences in educational levels. 
D)  Personal interviewing is the dominant survey method. 
E)  C and D

Question 7

An analysis of social media content can aid in determining the content,structure,and wording of individual questions.

Accepted Answer

A) True 
 B)False

Question 8

A leading question is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Accepted Answer

A) True 
 B)False

Question 9

A respondent's tendency to choose an alternative merely because it occupies a certain position on the page or in a list is called ________.

Accepted Answer

A)  structured bias 
B)  random bias 
C)  order bias 
D)  systematic bias 
E)  list bias 
A)  structured bias 
B)  random bias 
C)  order bias 
D)  systematic bias 
E)  list bias

Question 10

Questions regarding identification information generally come before questions regarding demographics.

Accepted Answer

A) True 
 B)False

Question 11

Socioeconomic and demographic characteristics used to categorize respondents are referred to as ________.

Accepted Answer

A)  basic information 
B)  classification information 
C)  problem-solving information 
D)  identification information 
E)  quantification information 
A)  basic information 
B)  classification information 
C)  problem-solving information 
D)  identification information 
E)  quantification information

Question 12

A question that gives the respondent a clue as to what the answer should be is called a(n)________.

Accepted Answer

A)  filtered question 
B)  double-barreled question 
C)  leading question 
D)  open-ended question 
E)  clue question 
A)  filtered question 
B)  double-barreled question 
C)  leading question 
D)  open-ended question 
E)  clue question

In a short essay,define unstructured questions and discuss at least two advantages and two disadvantages to using these types of questions.

According to the text,________ is information that relates directly to the marketing research problem.

In a short essay,describe a questionnaire and discuss the three specific objectives of a questionnaire.

A respondent's tendency to choose an alternative merely because it occupies a certain position on the page or in a list is called order bias.

Deciding if a question is necessary or if several questions are needed rather than one are decisions involved with ________.

Regarding international marketing research,which of the following statements is (are)true?

An analysis of social media content can aid in determining the content,structure,and wording of individual questions.

A leading question is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

A respondent's tendency to choose an alternative merely because it occupies a certain position on the page or in a list is called ________.

Questions regarding identification information generally come before questions regarding demographics.

Socioeconomic and demographic characteristics used to categorize respondents are referred to as ________.

A question that gives the respondent a clue as to what the answer should be is called a(n)________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 11: Questionnaire and Form Design

In a short essay,define unstructured questions and discuss at least two advantages and two disadvantages to using these types of questions.

According to the text,________ is information that relates directly to the marketing research problem.

In a short essay,describe a questionnaire and discuss the three specific objectives of a questionnaire.

A respondent's tendency to choose an alternative merely because it occupies a certain position on the page or in a list is called order bias.

Deciding if a question is necessary or if several questions are needed rather than one are decisions involved with ________.

Regarding international marketing research,which of the following statements is (are)true?

An analysis of social media content can aid in determining the content,structure,and wording of individual questions.

A leading question is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

A respondent's tendency to choose an alternative merely because it occupies a certain position on the page or in a list is called ________.

Questions regarding identification information generally come before questions regarding demographics.

Socioeconomic and demographic characteristics used to categorize respondents are referred to as ________.

A question that gives the respondent a clue as to what the answer should be is called a(n)________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters