Question 1

The reason sample size for online surveys generally exceeds that determined statistically is because ________.

Accepted Answer

A)  the population variance is larger online 
B)  the population variance is smaller online 
C)  federal regulations require larger samples online 
D)  statistics become less relevant online because statistical theory is weaker online 
E)  the marginal cost of collecting and analyzing larger sample is low 
A)  the population variance is larger online 
B)  the population variance is smaller online 
C)  federal regulations require larger samples online 
D)  statistics become less relevant online because statistical theory is weaker online 
E)  the marginal cost of collecting and analyzing larger sample is low

Question 2

Generally,large samples are desirable in social media research.

Accepted Answer

A) True 
 B)False

Question 3

When conducting marketing research in foreign countries,statistical estimation of sample size may be difficult since estimates of the ________ may be unavailable.

Accepted Answer

A)  population variance 
B)  population demographics 
C)  population density 
D)  population error 
E)  census boundaries 
A)  population variance 
B)  population demographics 
C)  population density 
D)  population error 
E)  census boundaries

Question 4

________ is the process of generalizing the sample results to the population results.

Accepted Answer

A)  Randomizing 
B)  Hypothesizing 
C)  Statistical inference 
D)  Standardizing 
E)  Parsing 
A)  Randomizing 
B)  Hypothesizing 
C)  Statistical inference 
D)  Standardizing 
E)  Parsing

Question 5

The error that results when the particular sample selected is an imperfect representation of the population of interest is called ________.

Accepted Answer

A)  random sampling error 
B)  symmetrical error 
C)  standard error 
D)  nonrandom sampling error 
E)  under/over error 
A)  random sampling error 
B)  symmetrical error 
C)  standard error 
D)  nonrandom sampling error 
E)  under/over error

Question 6

In a short essay,list and discuss at least four statistical concepts used in sample size determination.

Accepted Answer

a.Parameter - a summary description of a

Question 7

The standard deviation of the sampling distribution of the mean or proportion is called ________.

Accepted Answer

A)  unsymmetrical error 
B)  standard error 
C)  variance 
D)  random error 
E)  median 
A)  unsymmetrical error 
B)  standard error 
C)  variance 
D)  random error 
E)  median

Question 8

The number of interviews that must be completed is the ________.

Accepted Answer

A)  incidence rate 
B)  initial sample size 
C)  completion rate 
D)  final sample size 
A)  incidence rate 
B)  initial sample size 
C)  completion rate 
D)  final sample size

Question 9

Sample size is directly affected by the variability of the characteristic in the population.

Accepted Answer

A) True 
 B)False

Question 10

Confidence intervals around sample means or proportions are estimated using the ________.

Accepted Answer

A)  standard error formula 
B)  variance formula 
C)  standard deviation formula 
D)  confidence interval formula 
E)  reflexive value equation 
A)  standard error formula 
B)  variance formula 
C)  standard deviation formula 
D)  confidence interval formula 
E)  reflexive value equation

Question 11

According to the text,one of the biggest challenges in online research is the ability to generate a truly random sample that is representative of the target population.

Accepted Answer

A) True 
 B)False

Question 12

Discuss why there may be ethical concerns when using the standard deviation of a variable in
determining sample size.

Accepted Answer

The sample size is dependent on the stan

Question 13

The rate of occurrence of persons eligible to participate in the study expressed as a percentage is called the completion rate.

Accepted Answer

A) True 
 B)False

Question 14

The number of standard errors that a point is away from the mean is called the ________.

Accepted Answer

A)  F value 
B)  P value 
C)  z value 
D)  t value 
E)  chi-square value 
A)  F value 
B)  P value 
C)  z value 
D)  t value 
E)  chi-square value

Question 15

A summary description of a fixed characteristic or measure of the target population is called a standard deviation.

Accepted Answer

A) True 
 B)False

Question 16

If statistical estimation of sample size is at all attempted,it should be realized that the estimates of the population variance don't vary from country to country.

Accepted Answer

A) True 
 B)False

Question 17

The two factors that affect the task of interviewing a much larger number of respondents than originally anticipated to achieve the desired net sample are ________ and ________.

Accepted Answer

A)  standard rate; incidence rate 
B)  incidence rate; completion rate 
C)  completion rate; random rate 
D)  random rate; standard rate 
E)  tolerance rate; error rate 
A)  standard rate; incidence rate 
B)  incidence rate; completion rate 
C)  completion rate; random rate 
D)  random rate; standard rate 
E)  tolerance rate; error rate

Question 18

According to the text,the statistical approaches to determining sample size based on confidence intervals may involve the estimation of the mean or the proportion.

Accepted Answer

A) True 
 B)False

Question 19

The two factors that affect the task of interviewing a much larger number of respondents than originally anticipated to achieve the desired net sample are random rate and standard rate.

Accepted Answer

A) True 
 B)False

Question 20

The American Customer Satisfaction Index is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by their demographic and socioeconomic characteristics.

Accepted Answer

A) True 
 B)False

The reason sample size for online surveys generally exceeds that determined statistically is because ________.

Generally,large samples are desirable in social media research.

When conducting marketing research in foreign countries,statistical estimation of sample size may be difficult since estimates of the ________ may be unavailable.

________ is the process of generalizing the sample results to the population results.

The error that results when the particular sample selected is an imperfect representation of the population of interest is called ________.

In a short essay,list and discuss at least four statistical concepts used in sample size determination.

The standard deviation of the sampling distribution of the mean or proportion is called ________.

The number of interviews that must be completed is the ________.

Sample size is directly affected by the variability of the characteristic in the population.

Confidence intervals around sample means or proportions are estimated using the ________.

According to the text,one of the biggest challenges in online research is the ability to generate a truly random sample that is representative of the target population.

Discuss why there may be ethical concerns when using the standard deviation of a variable in determining sample size.

The rate of occurrence of persons eligible to participate in the study expressed as a percentage is called the completion rate.

The number of standard errors that a point is away from the mean is called the ________.

A summary description of a fixed characteristic or measure of the target population is called a standard deviation.

If statistical estimation of sample size is at all attempted,it should be realized that the estimates of the population variance don't vary from country to country.

The two factors that affect the task of interviewing a much larger number of respondents than originally anticipated to achieve the desired net sample are and .

According to the text,the statistical approaches to determining sample size based on confidence intervals may involve the estimation of the mean or the proportion.

The two factors that affect the task of interviewing a much larger number of respondents than originally anticipated to achieve the desired net sample are random rate and standard rate.

The American Customer Satisfaction Index is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by their demographic and socioeconomic characteristics.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 13: Sampling: Final and Initial Sample Size Determination

The reason sample size for online surveys generally exceeds that determined statistically is because ________.

Generally,large samples are desirable in social media research.

When conducting marketing research in foreign countries,statistical estimation of sample size may be difficult since estimates of the ________ may be unavailable.

________ is the process of generalizing the sample results to the population results.

The error that results when the particular sample selected is an imperfect representation of the population of interest is called ________.

In a short essay,list and discuss at least four statistical concepts used in sample size determination.

The standard deviation of the sampling distribution of the mean or proportion is called ________.

The number of interviews that must be completed is the ________.

Sample size is directly affected by the variability of the characteristic in the population.

Confidence intervals around sample means or proportions are estimated using the ________.

According to the text,one of the biggest challenges in online research is the ability to generate a truly random sample that is representative of the target population.

Discuss why there may be ethical concerns when using the standard deviation of a variable in determining sample size.

The rate of occurrence of persons eligible to participate in the study expressed as a percentage is called the completion rate.

The number of standard errors that a point is away from the mean is called the ________.

A summary description of a fixed characteristic or measure of the target population is called a standard deviation.

If statistical estimation of sample size is at all attempted,it should be realized that the estimates of the population variance don't vary from country to country.

The two factors that affect the task of interviewing a much larger number of respondents than originally anticipated to achieve the desired net sample are ________ and ________.

According to the text,the statistical approaches to determining sample size based on confidence intervals may involve the estimation of the mean or the proportion.

The two factors that affect the task of interviewing a much larger number of respondents than originally anticipated to achieve the desired net sample are random rate and standard rate.

The American Customer Satisfaction Index is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by their demographic and socioeconomic characteristics.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

The two factors that affect the task of interviewing a much larger number of respondents than originally anticipated to achieve the desired net sample are and .