Question 1

The area under the sampling distribution curve between any two points can be calculated in terms of r values.

Accepted Answer

A) True 
 B)False

Question 2

When estimating a population parameter by using a sample statistic,the ________ is the desired size of the estimating interval.

Accepted Answer

A)  confidence interval 
B)  precision level 
C)  random sampling error 
D)  standard deviation 
E)  mode 
A)  confidence interval 
B)  precision level 
C)  random sampling error 
D)  standard deviation 
E)  mode

Question 3

A ________ is a basis for classical statistical inference that is bell-shaped and symmetrical in appearance.

Accepted Answer

A)  normal distribution 
B)  standard deviation 
C)  variance 
D)  confidence interval 
E)  classic symmetry 
A)  normal distribution 
B)  standard deviation 
C)  variance 
D)  confidence interval 
E)  classic symmetry

Question 4

Which of the following enables researchers to take into account anticipated refusals by people who qualify for a research study?

Accepted Answer

A)  completion rate 
B)  standard rate 
C)  random rate 
D)  incidence rate 
E)  alarm rate 
A)  completion rate 
B)  standard rate 
C)  random rate 
D)  incidence rate 
E)  alarm rate

Question 5

When conducting marketing research in foreign countries,statistical estimation of sample size may be difficult since estimates of the population variance may be unavailable.

Accepted Answer

A) True 
 B)False

Question 6

As the number of qualifying criteria for a research study increases,the incidence rate will fall.

Accepted Answer

A) True 
 B)False

Question 7

A statistic is a summary description of a characteristic or measure of the sample.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is the maximum permissible difference between the sample statistic and the population parameter?

Accepted Answer

A)  confidence interval 
B)  random sampling error 
C)  precision level 
D)  standard deviation 
E)  range 
A)  confidence interval 
B)  random sampling error 
C)  precision level 
D)  standard deviation 
E)  range

Question 9

Statistical calculation of sample size requires specification of all of the following EXCEPT:

Accepted Answer

A)  precision level. 
B)  confidence level. 
C)  population standard deviation. 
D)  r value. 
E)  C and D 
A)  precision level. 
B)  confidence level. 
C)  population standard deviation. 
D)  r value. 
E)  C and D

Question 10

The completion rate enables researchers to take into account anticipated refusals by people who qualify for a research study.

Accepted Answer

A) True 
 B)False

Question 11

The sample statistic is used as an estimate of the population parameter.

Accepted Answer

A) True 
 B)False

Question 12

Confidence intervals around sample means or proportions are estimated using the variance formula.

Accepted Answer

A) True 
 B)False

Question 13

Response rate = number of completed interviews / number in the population.

Accepted Answer

A) True 
 B)False

Question 14

According to the text,the ________ is the probability that a confidence interval will include the population parameter.

Accepted Answer

A)  precision level 
B)  standard deviation 
C)  variance 
D)  confidence level 
E)  under/over 
A)  precision level 
B)  standard deviation 
C)  variance 
D)  confidence level 
E)  under/over

Question 15

A summary description of a fixed characteristic or measure of the target population is called a ________.

Accepted Answer

A)  parameter 
B)  standard deviation 
C)  statistical inference 
D)  normal distribution 
E)  variance 
A)  parameter 
B)  standard deviation 
C)  statistical inference 
D)  normal distribution 
E)  variance

Question 16

The symbol for the sample standard deviation is ________.

Accepted Answer

A)  p 
B)  n² 
C)  n 
D)  s² 
E)  s 
A)  p 
B)  n² 
C)  n 
D)  s² 
E)  s

Question 17

In a short essay,define incidence rate and completion rate.Next,discuss the use of incidence and completion rates in determining sample size.

Accepted Answer

Incidence rate refers to the rate of occ

Question 18

The statistical approaches to determining sample size are based on confidence intervals.

Accepted Answer

A) True 
 B)False

Question 19

Statistical inference is the process of generalizing the sample results to the population results.

Accepted Answer

A) True 
 B)False

Question 20

The ________ is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by their demographic and socioeconomic characteristics.

Accepted Answer

A)  Arbitron Rating Index 
B)  American Customer Satisfaction Index 
C)  Nielsen panel Index 
D)  American Regulated Index 
E)  J. D. Power Loyalty Index 
A)  Arbitron Rating Index 
B)  American Customer Satisfaction Index 
C)  Nielsen panel Index 
D)  American Regulated Index 
E)  J. D. Power Loyalty Index

The area under the sampling distribution curve between any two points can be calculated in terms of r values.

When estimating a population parameter by using a sample statistic,the ________ is the desired size of the estimating interval.

A ________ is a basis for classical statistical inference that is bell-shaped and symmetrical in appearance.

Which of the following enables researchers to take into account anticipated refusals by people who qualify for a research study?

When conducting marketing research in foreign countries,statistical estimation of sample size may be difficult since estimates of the population variance may be unavailable.

As the number of qualifying criteria for a research study increases,the incidence rate will fall.

A statistic is a summary description of a characteristic or measure of the sample.

Which of the following is the maximum permissible difference between the sample statistic and the population parameter?

Statistical calculation of sample size requires specification of all of the following EXCEPT:

The completion rate enables researchers to take into account anticipated refusals by people who qualify for a research study.

The sample statistic is used as an estimate of the population parameter.

Confidence intervals around sample means or proportions are estimated using the variance formula.

Response rate = number of completed interviews / number in the population.

According to the text,the ________ is the probability that a confidence interval will include the population parameter.

A summary description of a fixed characteristic or measure of the target population is called a ________.

The symbol for the sample standard deviation is ________.

In a short essay,define incidence rate and completion rate.Next,discuss the use of incidence and completion rates in determining sample size.

The statistical approaches to determining sample size are based on confidence intervals.

Statistical inference is the process of generalizing the sample results to the population results.

The ________ is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by their demographic and socioeconomic characteristics.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 13: Sampling: Final and Initial Sample Size Determination

The area under the sampling distribution curve between any two points can be calculated in terms of r values.

When estimating a population parameter by using a sample statistic,the ________ is the desired size of the estimating interval.

A ________ is a basis for classical statistical inference that is bell-shaped and symmetrical in appearance.

Which of the following enables researchers to take into account anticipated refusals by people who qualify for a research study?

When conducting marketing research in foreign countries,statistical estimation of sample size may be difficult since estimates of the population variance may be unavailable.

As the number of qualifying criteria for a research study increases,the incidence rate will fall.

A statistic is a summary description of a characteristic or measure of the sample.

Which of the following is the maximum permissible difference between the sample statistic and the population parameter?

Statistical calculation of sample size requires specification of all of the following EXCEPT:

The completion rate enables researchers to take into account anticipated refusals by people who qualify for a research study.

The sample statistic is used as an estimate of the population parameter.

Confidence intervals around sample means or proportions are estimated using the variance formula.

Response rate = number of completed interviews / number in the population.

According to the text,the ________ is the probability that a confidence interval will include the population parameter.

A summary description of a fixed characteristic or measure of the target population is called a ________.

The symbol for the sample standard deviation is ________.

In a short essay,define incidence rate and completion rate.Next,discuss the use of incidence and completion rates in determining sample size.

The statistical approaches to determining sample size are based on confidence intervals.

Statistical inference is the process of generalizing the sample results to the population results.

The ________ is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by their demographic and socioeconomic characteristics.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters