Question 1

Which of the following statistical techniques are concerned with the simultaneous relationships among two or more phenomena?

Accepted Answer

A)  univariate techniques 
B)  multivariate techniques 
C)  random techniques 
D)  parallel techniques 
E)  uniform techniques 
A)  univariate techniques 
B)  multivariate techniques 
C)  random techniques 
D)  parallel techniques 
E)  uniform techniques

Question 2

Statistical techniques appropriate for analyzing data when there is a single measurement of each element in the sample are called univariate techniques.

Accepted Answer

A) True 
 B)False

Question 3

The final data analysis plan should never differ from the preliminary plan for data analysis.

Accepted Answer

A) True 
 B)False

Question 4

According to the text,the data preparation process begins with checking the questionnaires for completeness.

Accepted Answer

A) True 
 B)False

Question 5

Pairwise deletion may be appropriate when all of the following conditions are present EXCEPT:

Accepted Answer

A)  the sample size is large. 
B)  there are few missing responses. 
C)  the variables are not highly related. 
D)  the sample size is small. 
E)  C and D 
A)  the sample size is large. 
B)  there are few missing responses. 
C)  the variables are not highly related. 
D)  the sample size is small. 
E)  C and D

Question 6

Statistical techniques can be broadly classified as univariate or multivariate.

Accepted Answer

A) True 
 B)False

Question 7

A part of the data cleaning process that identifies data that are out of range or logically inconsistent,or that have extreme values,is called ________.

Accepted Answer

A)  transcribing 
B)  validating 
C)  consistency checks 
D)  coding 
E)  editing 
A)  transcribing 
B)  validating 
C)  consistency checks 
D)  coding 
E)  editing

Question 8

Casewise deletion is an option available for the treatment of missing responses.

Accepted Answer

A) True 
 B)False

Question 9

Data collection,text coding and categorization,and text-mining and visualization are unique aspects of data preparation in social media.

Accepted Answer

A) True 
 B)False

Question 10

Data preparation should only begin once all batches of questionnaires are received from the field.In this way,processing uniformity is boosted.

Accepted Answer

A) True 
 B)False

Question 11

The assignment of a symbol to represent a specific response to a specific question,along with the data record and column position that symbol will occupy,is called ________.

Accepted Answer

A)  editing 
B)  coding 
C)  sampling 
D)  pretesting 
E)  selecting 
A)  editing 
B)  coding 
C)  sampling 
D)  pretesting 
E)  selecting

Question 12

According to the text,the data preparation process begins with ________.

Accepted Answer

A)  validating the questionnaires 
B)  evaluating the interviewers 
C)  pretesting the questionnaire 
D)  transcribing data 
E)  checking the questionnaires for completeness 
A)  validating the questionnaires 
B)  evaluating the interviewers 
C)  pretesting the questionnaire 
D)  transcribing data 
E)  checking the questionnaires for completeness

Question 13

Which of the following is NOT an option available for the treatment of missing responses?

Accepted Answer

A)  substitute a neutral value 
B)  casewise deletion 
C)  modify the questionnaire 
D)  pairwise deletion 
E)  A and C 
A)  substitute a neutral value 
B)  casewise deletion 
C)  modify the questionnaire 
D)  pairwise deletion 
E)  A and C

Question 14

Statistical techniques can be broadly classified as ________ or ________.

Accepted Answer

A)  univariate; random 
B)  random; parallel 
C)  parallel; multivariate 
D)  univariate; multivariate 
E)  uniform; non-uniform 
A)  univariate; random 
B)  random; parallel 
C)  parallel; multivariate 
D)  univariate; multivariate 
E)  uniform; non-uniform

Question 15

Data cleaning is the last stage of the data preparation process.

Accepted Answer

A) True 
 B)False

Question 16

The assignment of a symbol to represent a specific response to a specific question,along with the data record and column position that symbol will occupy,is called coding.

Accepted Answer

A) True 
 B)False

Question 17

Multivariate statistical techniques are appropriate for analyzing data if there are several measurements of each element and each variable is analyzed in isolation.

Accepted Answer

A) True 
 B)False

Question 18

________ data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

Accepted Answer

A)  Validating 
B)  Editing 
C)  Coding 
D)  Transcribing 
E)  Selecting 
A)  Validating 
B)  Editing 
C)  Coding 
D)  Transcribing 
E)  Selecting

Question 19

Statistical techniques appropriate for analyzing data when there is a single measurement of each element in the sample are called ________.

Accepted Answer

A)  univariate techniques 
B)  multivariate techniques 
C)  random techniques 
D)  parallel techniques 
E)  uniform techniques 
A)  univariate techniques 
B)  multivariate techniques 
C)  random techniques 
D)  parallel techniques 
E)  uniform techniques

Question 20

Which of the following is NOT an alternative for the treatment of unsatisfactory responses?

Accepted Answer

A)  return the questionnaire to the field to get better data 
B)  assign missing values 
C)  discard unsatisfactory respondents 
D)  delete the question from the survey 
E)  C and D 
A)  return the questionnaire to the field to get better data 
B)  assign missing values 
C)  discard unsatisfactory respondents 
D)  delete the question from the survey 
E)  C and D

Which of the following statistical techniques are concerned with the simultaneous relationships among two or more phenomena?

Statistical techniques appropriate for analyzing data when there is a single measurement of each element in the sample are called univariate techniques.

The final data analysis plan should never differ from the preliminary plan for data analysis.

According to the text,the data preparation process begins with checking the questionnaires for completeness.

Pairwise deletion may be appropriate when all of the following conditions are present EXCEPT:

Statistical techniques can be broadly classified as univariate or multivariate.

A part of the data cleaning process that identifies data that are out of range or logically inconsistent,or that have extreme values,is called ________.

Casewise deletion is an option available for the treatment of missing responses.

Data collection,text coding and categorization,and text-mining and visualization are unique aspects of data preparation in social media.

Data preparation should only begin once all batches of questionnaires are received from the field.In this way,processing uniformity is boosted.

The assignment of a symbol to represent a specific response to a specific question,along with the data record and column position that symbol will occupy,is called ________.

According to the text,the data preparation process begins with ________.

Which of the following is NOT an option available for the treatment of missing responses?

Statistical techniques can be broadly classified as or .

Data cleaning is the last stage of the data preparation process.

The assignment of a symbol to represent a specific response to a specific question,along with the data record and column position that symbol will occupy,is called coding.

Multivariate statistical techniques are appropriate for analyzing data if there are several measurements of each element and each variable is analyzed in isolation.

________ data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

Statistical techniques appropriate for analyzing data when there is a single measurement of each element in the sample are called ________.

Which of the following is NOT an alternative for the treatment of unsatisfactory responses?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 15: Data Preparation and Analysis Strategy

Which of the following statistical techniques are concerned with the simultaneous relationships among two or more phenomena?

Statistical techniques appropriate for analyzing data when there is a single measurement of each element in the sample are called univariate techniques.

The final data analysis plan should never differ from the preliminary plan for data analysis.

According to the text,the data preparation process begins with checking the questionnaires for completeness.

Pairwise deletion may be appropriate when all of the following conditions are present EXCEPT:

Statistical techniques can be broadly classified as univariate or multivariate.

A part of the data cleaning process that identifies data that are out of range or logically inconsistent,or that have extreme values,is called ________.

Casewise deletion is an option available for the treatment of missing responses.

Data collection,text coding and categorization,and text-mining and visualization are unique aspects of data preparation in social media.

Data preparation should only begin once all batches of questionnaires are received from the field.In this way,processing uniformity is boosted.

The assignment of a symbol to represent a specific response to a specific question,along with the data record and column position that symbol will occupy,is called ________.

According to the text,the data preparation process begins with ________.

Which of the following is NOT an option available for the treatment of missing responses?

Statistical techniques can be broadly classified as ________ or ________.

Data cleaning is the last stage of the data preparation process.

The assignment of a symbol to represent a specific response to a specific question,along with the data record and column position that symbol will occupy,is called coding.

Multivariate statistical techniques are appropriate for analyzing data if there are several measurements of each element and each variable is analyzed in isolation.

________ data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

Statistical techniques appropriate for analyzing data when there is a single measurement of each element in the sample are called ________.

Which of the following is NOT an alternative for the treatment of unsatisfactory responses?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Statistical techniques can be broadly classified as or .