Question 1

Which of the following is the last stage of the data preparation process?

Accepted Answer

A)  questionnaire checking 
B)  coding 
C)  data cleaning 
D)  transcribing 
E)  selecting a data analysis strategy 
A)  questionnaire checking 
B)  coding 
C)  data cleaning 
D)  transcribing 
E)  selecting a data analysis strategy

Question 2

According to the text,the symbol used in the assignment of codes to each possible response to each question is usually a(n)________.

Accepted Answer

A)  letter of the alphabet 
B)  Greek symbol 
C)  number 
D)  binary digit 
E)  ampersand 
A)  letter of the alphabet 
B)  Greek symbol 
C)  number 
D)  binary digit 
E)  ampersand

Question 3

In a short essay,discuss the seven steps in the data preparation process.When should the data preparation process begin? Why is it important to begin the data preparation process at this step?

Accepted Answer

The entire data preparation process is g

Question 4

Treatment of missing responses poses problems,particularly if the proportion of missing responses is ________.

Accepted Answer

A)  between 1 percent and 3 percent 
B)  between 3 percent and 5 percent 
C)  between 5 percent and 7 percent 
D)  between 8 percent and 9 percent 
E)  more than 10 percent 
A)  between 1 percent and 3 percent 
B)  between 3 percent and 5 percent 
C)  between 5 percent and 7 percent 
D)  between 8 percent and 9 percent 
E)  more than 10 percent

Question 5

In a short essay,describe the process of editing in the data preparation process and discuss the four types of errors a researcher is attempting to minimize in this procedure.

Accepted Answer

Editing involves reviewing questionnaire

Question 6

________ involves direct machine reading of the codes and simultaneous transcription.

Accepted Answer

A)  Optical scanning 
B)  Key punching 
C)  Validating 
D)  Data cleaning 
E)  Predictive dialing 
A)  Optical scanning 
B)  Key punching 
C)  Validating 
D)  Data cleaning 
E)  Predictive dialing

Question 7

The data preparation process for social media is exactly similar to that for data collected by traditional means.

Accepted Answer

A) True 
 B)False

Question 8

A book containing coding instructions and the necessary information about variables in the data set is called a(n)________.

Accepted Answer

A)  editing book 
B)  sampling record 
C)  codebook 
D)  questionnaire 
E)  checking book 
A)  editing book 
B)  sampling record 
C)  codebook 
D)  questionnaire 
E)  checking book

Question 9

Pairwise deletion may be appropriate when the sample size is large.

Accepted Answer

A) True 
 B)False

Question 10

At the editing stage,the researcher makes a preliminary check for consistency.

Accepted Answer

A) True 
 B)False

Question 11

Univariate techniques are statistical techniques suitable for analyzing data when there are two or more measurements on each element and the variables are analyzed simultaneously.

Accepted Answer

A) True 
 B)False

Which of the following is the last stage of the data preparation process?

According to the text,the symbol used in the assignment of codes to each possible response to each question is usually a(n)________.

In a short essay,discuss the seven steps in the data preparation process.When should the data preparation process begin? Why is it important to begin the data preparation process at this step?

Treatment of missing responses poses problems,particularly if the proportion of missing responses is ________.

In a short essay,describe the process of editing in the data preparation process and discuss the four types of errors a researcher is attempting to minimize in this procedure.

________ involves direct machine reading of the codes and simultaneous transcription.

The data preparation process for social media is exactly similar to that for data collected by traditional means.

A book containing coding instructions and the necessary information about variables in the data set is called a(n)________.

Pairwise deletion may be appropriate when the sample size is large.

At the editing stage,the researcher makes a preliminary check for consistency.

Univariate techniques are statistical techniques suitable for analyzing data when there are two or more measurements on each element and the variables are analyzed simultaneously.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 15: Data Preparation and Analysis Strategy

Which of the following is the last stage of the data preparation process?

According to the text,the symbol used in the assignment of codes to each possible response to each question is usually a(n)________.

In a short essay,discuss the seven steps in the data preparation process.When should the data preparation process begin? Why is it important to begin the data preparation process at this step?

Treatment of missing responses poses problems,particularly if the proportion of missing responses is ________.

In a short essay,describe the process of editing in the data preparation process and discuss the four types of errors a researcher is attempting to minimize in this procedure.

________ involves direct machine reading of the codes and simultaneous transcription.

The data preparation process for social media is exactly similar to that for data collected by traditional means.

A book containing coding instructions and the necessary information about variables in the data set is called a(n)________.

Pairwise deletion may be appropriate when the sample size is large.

At the editing stage,the researcher makes a preliminary check for consistency.

Univariate techniques are statistical techniques suitable for analyzing data when there are two or more measurements on each element and the variables are analyzed simultaneously.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters