Question 1

When evaluating field workers, the interviewer's time should be broken down into all of the following categories EXCEPT:

Accepted Answer

A)  actual interviewing. 
B)  travel. 
C)  administration. 
D)  B and C 
E)  A, B and C 
A)  actual interviewing. 
B)  travel. 
C)  administration. 
D)  B and C 
E)  A, B and C

Question 2

An observer counting customers in a particular section of a store is an example of a field worker.

Accepted Answer

A) True 
 B)False

Question 3

Third ear is the interviewer characteristic described as "has a natural affinity for telephone research-enjoys collecting opinions via the telephone."

Accepted Answer

A) True 
 B)False

Question 4

All fieldwork involves the selection, training, and supervision of persons who collect data.

Accepted Answer

A) True 
 B)False

Question 5

List and discuss the major areas of the fieldwork/data collection process.

Accepted Answer

All fieldwork involves the selection, tr

Question 6

Training ensures that all interviewers administer the questionnaire in the same manner so that
the data can be collected uniformly.

Accepted Answer

A) True 
 B)False

Question 7

To the extent possible, interviewers should be selected to emphasize a higher income class than respondents, since this increases the probability of a successful interview.

Accepted Answer

A) True 
 B)False

Question 8

A researcher should implement all of the following steps when selecting field workers EXCEPT:

Accepted Answer

A)  develop job specification for the project. 
B)  decide what characteristics the field workers should have. 
C)  recruit appropriate individuals. 
D)  All of the mentioned steps should be followed when selecting field workers. 
E)  A and B 
A)  develop job specification for the project. 
B)  decide what characteristics the field workers should have. 
C)  recruit appropriate individuals. 
D)  All of the mentioned steps should be followed when selecting field workers. 
E)  A and B

Question 9

Research staff collecting and analyzing data from social media are normally part-time employees of the research firm.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following types of questions should the supervisor NOT ask when validating an interview with a respondent?

Accepted Answer

A)  length of the interview 
B)  a complex and sensitive survey question 
C)  reaction to the interviewer 
D)  basic demographic data 
E)  quality of the interview 
A)  length of the interview 
B)  a complex and sensitive survey question 
C)  reaction to the interviewer 
D)  basic demographic data 
E)  quality of the interview

Question 11

Supervision of field workers involves all of the following EXCEPT:

Accepted Answer

A)  quality control and editing. 
B)  sampling control. 
C)  central office control. 
D)  coding of questionnaires. 
E)  control of cheating. 
A)  quality control and editing. 
B)  sampling control. 
C)  central office control. 
D)  coding of questionnaires. 
E)  control of cheating.

Question 12

According to the text, the typical interviewer is a ________, with an above-average education and an above-average household income.

Accepted Answer

A)  single woman aged 18 to 34 
B)  single woman aged 35 to 54 
C)  married woman aged 18 to 34 
D)  married woman aged 35 to 54 
E)  senior woman aged 55 to 65 
A)  single woman aged 18 to 34 
B)  single woman aged 35 to 54 
C)  married woman aged 18 to 34 
D)  married woman aged 35 to 54 
E)  senior woman aged 55 to 65

Question 13

"Gets people to like him or her quickly and convinces people to cooperate who might not otherwise respond" describes the interviewer characteristic of ethics.

Accepted Answer

A) True 
 B)False

Question 14

To validate the study, the supervisors call 30 to 40 percent of the respondents to inquire whether the field workers actually conducted the interviews.

Accepted Answer

A) True 
 B)False

Question 15

Supervision of field workers involves coding of questionnaires.

Accepted Answer

A) True 
 B)False

Question 16

________ is an interviewer characteristic described as "works hard and sees work as more than a job, but an expression of oneself."

Accepted Answer

A)  Work orientation 
B)  Aptitude 
C)  Third ear 
D)  Ability to woo 
E)  Expressiveness 
A)  Work orientation 
B)  Aptitude 
C)  Third ear 
D)  Ability to woo 
E)  Expressiveness

Question 17

Central office control involves tabulating the responses to important demographic characteristics and key questions.

Accepted Answer

A) True 
 B)False

Question 18

Conditions of conducting fieldwork in international marketing research include which of the following?

Accepted Answer

A)  Minimal training of overseas field workers is all that is required for success. 
B)  Selecting sampling units is done with stricter adherence to the sampling plan than in the United States. 
C)  Cheating by field workers is less of a problem. 
D)  Sending expatriates to collect data overseas is frequently done. 
E)  Local fieldwork agencies are unavailable in many countries. 
A)  Minimal training of overseas field workers is all that is required for success. 
B)  Selecting sampling units is done with stricter adherence to the sampling plan than in the United States. 
C)  Cheating by field workers is less of a problem. 
D)  Sending expatriates to collect data overseas is frequently done. 
E)  Local fieldwork agencies are unavailable in many countries.

Question 19

A motivational technique used when asking survey questions to induce the respondents to enlarge on, clarify, or explain their answers and to help the respondents focus on the specific content of the interview is called ________.

Accepted Answer

A)  probing 
B)  sampling 
C)  factoring 
D)  recording 
E)  selecting 
A)  probing 
B)  sampling 
C)  factoring 
D)  recording 
E)  selecting

Question 20

Fieldwork is the step in the research process immediately after developing an approach to the problem.

Accepted Answer

A) True 
 B)False

When evaluating field workers, the interviewer's time should be broken down into all of the following categories EXCEPT:

An observer counting customers in a particular section of a store is an example of a field worker.

Third ear is the interviewer characteristic described as "has a natural affinity for telephone research-enjoys collecting opinions via the telephone."

All fieldwork involves the selection, training, and supervision of persons who collect data.

List and discuss the major areas of the fieldwork/data collection process.

Training ensures that all interviewers administer the questionnaire in the same manner so that the data can be collected uniformly.

To the extent possible, interviewers should be selected to emphasize a higher income class than respondents, since this increases the probability of a successful interview.

A researcher should implement all of the following steps when selecting field workers EXCEPT:

Research staff collecting and analyzing data from social media are normally part-time employees of the research firm.

Which of the following types of questions should the supervisor NOT ask when validating an interview with a respondent?

Supervision of field workers involves all of the following EXCEPT:

According to the text, the typical interviewer is a ________, with an above-average education and an above-average household income.

"Gets people to like him or her quickly and convinces people to cooperate who might not otherwise respond" describes the interviewer characteristic of ethics.

To validate the study, the supervisors call 30 to 40 percent of the respondents to inquire whether the field workers actually conducted the interviews.

Supervision of field workers involves coding of questionnaires.

________ is an interviewer characteristic described as "works hard and sees work as more than a job, but an expression of oneself."

Central office control involves tabulating the responses to important demographic characteristics and key questions.

Conditions of conducting fieldwork in international marketing research include which of the following?

A motivational technique used when asking survey questions to induce the respondents to enlarge on, clarify, or explain their answers and to help the respondents focus on the specific content of the interview is called ________.

Fieldwork is the step in the research process immediately after developing an approach to the problem.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 14: Fieldwork: Data Collection

When evaluating field workers, the interviewer's time should be broken down into all of the following categories EXCEPT:

An observer counting customers in a particular section of a store is an example of a field worker.

Third ear is the interviewer characteristic described as "has a natural affinity for telephone research-enjoys collecting opinions via the telephone."

All fieldwork involves the selection, training, and supervision of persons who collect data.

List and discuss the major areas of the fieldwork/data collection process.

Training ensures that all interviewers administer the questionnaire in the same manner so that the data can be collected uniformly.

To the extent possible, interviewers should be selected to emphasize a higher income class than respondents, since this increases the probability of a successful interview.

A researcher should implement all of the following steps when selecting field workers EXCEPT:

Research staff collecting and analyzing data from social media are normally part-time employees of the research firm.

Which of the following types of questions should the supervisor NOT ask when validating an interview with a respondent?

Supervision of field workers involves all of the following EXCEPT:

According to the text, the typical interviewer is a ________, with an above-average education and an above-average household income.

"Gets people to like him or her quickly and convinces people to cooperate who might not otherwise respond" describes the interviewer characteristic of ethics.

To validate the study, the supervisors call 30 to 40 percent of the respondents to inquire whether the field workers actually conducted the interviews.

Supervision of field workers involves coding of questionnaires.

________ is an interviewer characteristic described as "works hard and sees work as more than a job, but an expression of oneself."

Central office control involves tabulating the responses to important demographic characteristics and key questions.

Conditions of conducting fieldwork in international marketing research include which of the following?

A motivational technique used when asking survey questions to induce the respondents to enlarge on, clarify, or explain their answers and to help the respondents focus on the specific content of the interview is called ________.

Fieldwork is the step in the research process immediately after developing an approach to the problem.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters