Question 1

________ involves tabulating the responses to important demographic characteristics and key questions.

Accepted Answer

A)  Central office control 
B)  Sampling control 
C)  Control of cheating 
D)  Questionnaire pretesting 
E)  Cross-tabulation 
A)  Central office control 
B)  Sampling control 
C)  Control of cheating 
D)  Questionnaire pretesting 
E)  Cross-tabulation

Question 2

"Forms good team relationships with others" describes the interviewer characteristic of ________.

Accepted Answer

A)  aptitude 
B)  teamwork 
C)  command 
D)  ethics 
E)  third ear 
A)  aptitude 
B)  teamwork 
C)  command 
D)  ethics 
E)  third ear

Question 3

Interviewers should record responses after the interview.

Accepted Answer

A) True 
 B)False

Question 4

All of the following are mentioned in the text as elements related to the fieldwork process EXCEPT:

Accepted Answer

A)  the selection of field workers. 
B)  the validation of fieldwork. 
C)  the evaluation of field workers. 
D)  the training and supervision of field workers. 
E)  All of the mentioned elements are related to the fieldwork process. 
A)  the selection of field workers. 
B)  the validation of fieldwork. 
C)  the evaluation of field workers. 
D)  the training and supervision of field workers. 
E)  All of the mentioned elements are related to the fieldwork process.

Question 5

When collecting qualitative data from social media, which of the following is(are) decision(s) that have to be made?

Accepted Answer

A)  determining the type and specification of the social media channels to be monitored 
B)  developing a standardization of terms, conversation types, and content types 
C)  establishing a standardized coding scheme 
D)  setting benchmarks 
E)  all of these are decisions that have to be made 
A)  determining the type and specification of the social media channels to be monitored 
B)  developing a standardization of terms, conversation types, and content types 
C)  establishing a standardized coding scheme 
D)  setting benchmarks 
E)  all of these are decisions that have to be made

Question 6

Sampling control helps respondents focus on the specific content of the interview and provide only relevant information.

Accepted Answer

A) True 
 B)False

Question 7

________ is an interviewer characteristic described as "takes charge and can turn refusals around by conveying the purpose of the survey and its importance."

Accepted Answer

A)  Third ear 
B)  Pride 
C)  Ethics 
D)  Command 
E)  Work orientation 
A)  Third ear 
B)  Pride 
C)  Ethics 
D)  Command 
E)  Work orientation

Question 8

According to the text, fieldwork is the ________ in the marketing research process.

Accepted Answer

A)  first step 
B)  second step 
C)  third step 
D)  fourth step 
E)  fifth step 
A)  first step 
B)  second step 
C)  third step 
D)  fourth step 
E)  fifth step

Question 9

To understand the interviewers' problems, the supervisors should ________.

Accepted Answer

A)  revise the questionnaire 
B)  do some interviewing 
C)  replace the interviewer 
D)  interview the interviewer 
E)  do secondary data analysis 
A)  revise the questionnaire 
B)  do some interviewing 
C)  replace the interviewer 
D)  interview the interviewer 
E)  do secondary data analysis

Question 10

"Gets people to like him or her quickly and convinces people to cooperate who might not otherwise respond" describes the interviewer characteristic of ________.

Accepted Answer

A)  work orientation 
B)  pride 
C)  ability to woo 
D)  ethics 
E)  command 
A)  work orientation 
B)  pride 
C)  ability to woo 
D)  ethics 
E)  command

Question 11

Which of the following is NOT recognized as a phase of the interviewing process?

Accepted Answer

A)  validating the interview 
B)  making the initial contact 
C)  asking the questions 
D)  recording the answers 
E)  probing 
A)  validating the interview 
B)  making the initial contact 
C)  asking the questions 
D)  recording the answers 
E)  probing

Question 12

"Forms good team relationships with others" describes the interviewer characteristic of aptitude.

Accepted Answer

A) True 
 B)False

Question 13

To evaluate interviewers on the quality of interviewing, the supervisor must directly observe the interviewing process.

Accepted Answer

A) True 
 B)False

Question 14

According to the text, fieldwork is the first step in the marketing research process.

Accepted Answer

A) True 
 B)False

Question 15

"Stays focused on a task and completes it" describes the interviewer characteristic of discipline.

Accepted Answer

A) True 
 B)False

Question 16

According to the text, interviewer cheating can be minimized through pretesting of the questionnaires.

Accepted Answer

A) True 
 B)False

Question 17

The Internet can be a good supplementary tool for training and supervising field workers in each of the following ways EXCEPT:

Accepted Answer

A)  personal training programs can be complemented. 
B)  communication between supervisors and interviewers enhances supervision. 
C)  central office control is strengthened by being able to post progress reports on a secured web site. 
D)  validation of fieldwork can be easily accomplished using short e-mails. 
E)  selection of field workers is streamlined. 
A)  personal training programs can be complemented. 
B)  communication between supervisors and interviewers enhances supervision. 
C)  central office control is strengthened by being able to post progress reports on a secured web site. 
D)  validation of fieldwork can be easily accomplished using short e-mails. 
E)  selection of field workers is streamlined.

Question 18

Researchers have one choice for collecting their data: hire a data collection agency.

Accepted Answer

A) True 
 B)False

Question 19

In a short essay, discuss the fieldwork issues facing researchers conducting international marketing research.

Accepted Answer

The selection, training, supervision, an

Question 20

Which of the following individuals is NOT recognized as a field worker?

Accepted Answer

A)  an interviewer intercepting shoppers in a mall 
B)  a project director conducting a pretest on a questionnaire recently designed 
C)  a telephone interviewer calling from a central location 
D)  an observer counting customers in a particular section of a store 
E)  a worker mailing questionnaires from an office 
A)  an interviewer intercepting shoppers in a mall 
B)  a project director conducting a pretest on a questionnaire recently designed 
C)  a telephone interviewer calling from a central location 
D)  an observer counting customers in a particular section of a store 
E)  a worker mailing questionnaires from an office

________ involves tabulating the responses to important demographic characteristics and key questions.

"Forms good team relationships with others" describes the interviewer characteristic of ________.

Interviewers should record responses after the interview.

All of the following are mentioned in the text as elements related to the fieldwork process EXCEPT:

When collecting qualitative data from social media, which of the following is(are) decision(s) that have to be made?

Sampling control helps respondents focus on the specific content of the interview and provide only relevant information.

________ is an interviewer characteristic described as "takes charge and can turn refusals around by conveying the purpose of the survey and its importance."

According to the text, fieldwork is the ________ in the marketing research process.

To understand the interviewers' problems, the supervisors should ________.

"Gets people to like him or her quickly and convinces people to cooperate who might not otherwise respond" describes the interviewer characteristic of ________.

Which of the following is NOT recognized as a phase of the interviewing process?

"Forms good team relationships with others" describes the interviewer characteristic of aptitude.

To evaluate interviewers on the quality of interviewing, the supervisor must directly observe the interviewing process.

According to the text, fieldwork is the first step in the marketing research process.

"Stays focused on a task and completes it" describes the interviewer characteristic of discipline.

According to the text, interviewer cheating can be minimized through pretesting of the questionnaires.

The Internet can be a good supplementary tool for training and supervising field workers in each of the following ways EXCEPT:

Researchers have one choice for collecting their data: hire a data collection agency.

In a short essay, discuss the fieldwork issues facing researchers conducting international marketing research.

Which of the following individuals is NOT recognized as a field worker?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 14: Fieldwork: Data Collection

________ involves tabulating the responses to important demographic characteristics and key questions.

"Forms good team relationships with others" describes the interviewer characteristic of ________.

Interviewers should record responses after the interview.

All of the following are mentioned in the text as elements related to the fieldwork process EXCEPT:

When collecting qualitative data from social media, which of the following is(are) decision(s) that have to be made?

Sampling control helps respondents focus on the specific content of the interview and provide only relevant information.

________ is an interviewer characteristic described as "takes charge and can turn refusals around by conveying the purpose of the survey and its importance."

According to the text, fieldwork is the ________ in the marketing research process.

To understand the interviewers' problems, the supervisors should ________.

"Gets people to like him or her quickly and convinces people to cooperate who might not otherwise respond" describes the interviewer characteristic of ________.

Which of the following is NOT recognized as a phase of the interviewing process?

"Forms good team relationships with others" describes the interviewer characteristic of aptitude.

To evaluate interviewers on the quality of interviewing, the supervisor must directly observe the interviewing process.

According to the text, fieldwork is the first step in the marketing research process.

"Stays focused on a task and completes it" describes the interviewer characteristic of discipline.

According to the text, interviewer cheating can be minimized through pretesting of the questionnaires.

The Internet can be a good supplementary tool for training and supervising field workers in each of the following ways EXCEPT:

Researchers have one choice for collecting their data: hire a data collection agency.

In a short essay, discuss the fieldwork issues facing researchers conducting international marketing research.

Which of the following individuals is NOT recognized as a field worker?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters