Exam 14: Fieldwork: Data Collection
Exam 1: Introduction to Marketing Research84 Questions
Exam 2: Defining the Marketing Research Problem and Developing an Approach88 Questions
Exam 3: Research Design91 Questions
Exam 4: Exploratory Research Design: Secondary Data69 Questions
Exam 5: Exploratory Research Design: Syndicated Sources of Secondary Data91 Questions
Exam 6: Exploratory Research Design: Qualitative Research94 Questions
Exam 7: Descriptive Research Design: Survey and Observation96 Questions
Exam 8: Causal Research Design: Experimentation102 Questions
Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling98 Questions
Exam 10: Measurement and Scaling: Noncomparative Scaling Techniques97 Questions
Exam 11: Questionnaire and Form Design92 Questions
Exam 12: Sampling: Design and Procedures90 Questions
Exam 13: Sampling: Final and Initial Sample Size Determination88 Questions
Exam 14: Fieldwork: Data Collection91 Questions
Exam 15: Data Preparation and Analysis Strategy91 Questions
Exam 16: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation92 Questions
Exam 17: Hypothesis Testing Related to Differences87 Questions
Exam 18: Correlation and Regression90 Questions
Exam 19: Report Preparation and Presentation89 Questions
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All interviewers should use the same format and conventions to record the interviews, but should alter their way of editing completed interviews to ensure variety and coverage.
(True/False)
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When evaluating field workers, the interviewer's time should be broken down into actual interviewing, travel, and administration.
(True/False)
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Coding of fieldwork means verifying that field workers are submitting authentic interviews.
(True/False)
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The first step in the fieldwork process is the selection of field workers.
(True/False)
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For structured questions, frequent occurrence of nonresponse items is an indicator that should be used to evaluate an interviewer on the quality of interviewing.
(True/False)
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Aptitude is the interviewer characteristic described as "is honest and behaves ethically at all times."
(True/False)
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Pride is the interviewer characteristic described as "empathizes with a respondent and tailors the presentation accordingly."
(True/False)
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To evaluate interviewers on the quality of interviewing, the supervisor ________.
(Multiple Choice)
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Which of the following interviewer characteristics is described as "has a natural affinity for telephone research-enjoys collecting opinions via the telephone"?
(Multiple Choice)
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To validate the study, the supervisors call ________ of the respondents to inquire whether the field workers actually conducted the interviews.
(Multiple Choice)
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