Question 1

A limited number of operational staff or field-workers, as few as two or three, may be assigned to a social media project.

Accepted Answer

A) True 
 B)False

Question 2

The general rule for recording answers to unstructured questions is to ________.

Accepted Answer

A)  summarize the responses 
B)  record the responses verbatim 
C)  filter the responses 
D)  interpret the responses 
E)  select the responses 
A)  summarize the responses 
B)  record the responses verbatim 
C)  filter the responses 
D)  interpret the responses 
E)  select the responses

Question 3

In a short essay, describe the process of properly training field workers. Next, list and discuss the five phases of the interviewing process.

Accepted Answer

Training field workers is critical to th

Question 4

The selection, training, supervision, validation, and evaluation of field workers is much more streamlined in social media fieldwork than in traditional fieldwork.

Accepted Answer

A) True 
 B)False

Question 5

Command is an interviewer characteristic described as "takes charge and can turn refusals around by conveying the purpose of the survey and its importance."

Accepted Answer

A) True 
 B)False

Question 6

Field workers are generally paid an hourly rate or on a per-interview basis.

Accepted Answer

A) True 
 B)False

Question 7

Validating the interview is recognized as a phase of the interviewing process.

Accepted Answer

A) True 
 B)False

Question 8

Field workers who collect data typically have research backgrounds and extensive training.

Accepted Answer

A) True 
 B)False

Question 9

In a short essay, discuss the process of selecting qualified field workers.

Accepted Answer

The first step in the fieldwork process

Question 10

Which of the following is NOT an indicator that should be used to evaluate an interviewer on the quality of interviewing?

Accepted Answer

A)  The recorded data are legible. 
B)  All instructions, including skip patterns, are followed. 
C)  The answers to unstructured questions are recorded verbatim. 
D)  For structured questions, item nonresponse occurs frequently. 
E)  The answers to unstructured questions are meaningful and complete enough to be coded. 
A)  The recorded data are legible. 
B)  All instructions, including skip patterns, are followed. 
C)  The answers to unstructured questions are recorded verbatim. 
D)  For structured questions, item nonresponse occurs frequently. 
E)  The answers to unstructured questions are meaningful and complete enough to be coded.

Question 11

________ of fieldwork means verifying that field workers are submitting authentic interviews.

Accepted Answer

A)  Verification 
B)  Validation 
C)  Pretesting 
D)  Coding 
E)  Selection 
A)  Verification 
B)  Validation 
C)  Pretesting 
D)  Coding 
E)  Selection

Question 12

In a short essay, discuss the importance of properly supervising field workers and list and discuss the four elements of field worker supervision.

Accepted Answer

Supervision of field workers means makin

Question 13

An important aspect of supervision is sampling control, which attempts to ensure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

Accepted Answer

A) True 
 B)False

Question 14

The evaluation of field workers should be based on which of the following criteria?

Accepted Answer

A)  quantity 
B)  quality 
C)  task conditions 
D)  all of the above 
E)  A and B 
A)  quantity 
B)  quality 
C)  task conditions 
D)  all of the above 
E)  A and B

Question 15

A researcher should decide what characteristics the field workers should have when selecting field workers.

Accepted Answer

A) True 
 B)False

Question 16

________ is an interviewer characteristic described as "is positive, quality conscious, and likes being recognized for a job well done."

Accepted Answer

A)  Aptitude 
B)  Pride 
C)  Discipline 
D)  Command 
E)  Teamwork 
A)  Aptitude 
B)  Pride 
C)  Discipline 
D)  Command 
E)  Teamwork

Question 17

A motivational technique used when asking survey questions to induce the respondents to enlarge on, clarify, or explain their answers and to help the respondents focus on the specific content of the interview is called probing.

Accepted Answer

A) True 
 B)False

Question 18

An important aspect of supervision is ________, which attempts to insure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

Accepted Answer

A)  questionnaire design 
B)  sequential coding 
C)  sampling control 
D)  pretesting 
E)  insurance 
A)  questionnaire design 
B)  sequential coding 
C)  sampling control 
D)  pretesting 
E)  insurance

Question 19

To the extent possible, interviewers should be selected ________ since this increases the probability of a successful interview.

Accepted Answer

A)  to emphasize a higher income class than respondents 
B)  to match respondents' demographics 
C)  to emphasize a lower income class than respondents 
D)  based primarily on their availability 
E)  based on height and weight tables 
A)  to emphasize a higher income class than respondents 
B)  to match respondents' demographics 
C)  to emphasize a lower income class than respondents 
D)  based primarily on their availability 
E)  based on height and weight tables

Question 20

Researchers generally agree that the more characteristics the interviewer and the respondent have in common, the smaller the probability of a successful interview.

Accepted Answer

A) True 
 B)False

A limited number of operational staff or field-workers, as few as two or three, may be assigned to a social media project.

The general rule for recording answers to unstructured questions is to ________.

In a short essay, describe the process of properly training field workers. Next, list and discuss the five phases of the interviewing process.

The selection, training, supervision, validation, and evaluation of field workers is much more streamlined in social media fieldwork than in traditional fieldwork.

Command is an interviewer characteristic described as "takes charge and can turn refusals around by conveying the purpose of the survey and its importance."

Field workers are generally paid an hourly rate or on a per-interview basis.

Validating the interview is recognized as a phase of the interviewing process.

Field workers who collect data typically have research backgrounds and extensive training.

In a short essay, discuss the process of selecting qualified field workers.

Which of the following is NOT an indicator that should be used to evaluate an interviewer on the quality of interviewing?

________ of fieldwork means verifying that field workers are submitting authentic interviews.

In a short essay, discuss the importance of properly supervising field workers and list and discuss the four elements of field worker supervision.

An important aspect of supervision is sampling control, which attempts to ensure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

The evaluation of field workers should be based on which of the following criteria?

A researcher should decide what characteristics the field workers should have when selecting field workers.

________ is an interviewer characteristic described as "is positive, quality conscious, and likes being recognized for a job well done."

A motivational technique used when asking survey questions to induce the respondents to enlarge on, clarify, or explain their answers and to help the respondents focus on the specific content of the interview is called probing.

An important aspect of supervision is ________, which attempts to insure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

To the extent possible, interviewers should be selected ________ since this increases the probability of a successful interview.

Researchers generally agree that the more characteristics the interviewer and the respondent have in common, the smaller the probability of a successful interview.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 14: Fieldwork: Data Collection

A limited number of operational staff or field-workers, as few as two or three, may be assigned to a social media project.

The general rule for recording answers to unstructured questions is to ________.

In a short essay, describe the process of properly training field workers. Next, list and discuss the five phases of the interviewing process.

The selection, training, supervision, validation, and evaluation of field workers is much more streamlined in social media fieldwork than in traditional fieldwork.

Command is an interviewer characteristic described as "takes charge and can turn refusals around by conveying the purpose of the survey and its importance."

Field workers are generally paid an hourly rate or on a per-interview basis.

Validating the interview is recognized as a phase of the interviewing process.

Field workers who collect data typically have research backgrounds and extensive training.

In a short essay, discuss the process of selecting qualified field workers.

Which of the following is NOT an indicator that should be used to evaluate an interviewer on the quality of interviewing?

________ of fieldwork means verifying that field workers are submitting authentic interviews.

In a short essay, discuss the importance of properly supervising field workers and list and discuss the four elements of field worker supervision.

An important aspect of supervision is sampling control, which attempts to ensure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

The evaluation of field workers should be based on which of the following criteria?

A researcher should decide what characteristics the field workers should have when selecting field workers.

________ is an interviewer characteristic described as "is positive, quality conscious, and likes being recognized for a job well done."

A motivational technique used when asking survey questions to induce the respondents to enlarge on, clarify, or explain their answers and to help the respondents focus on the specific content of the interview is called probing.

An important aspect of supervision is ________, which attempts to insure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

To the extent possible, interviewers should be selected ________ since this increases the probability of a successful interview.

Researchers generally agree that the more characteristics the interviewer and the respondent have in common, the smaller the probability of a successful interview.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters