Exam 16: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

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Chi-square analysis should NOT be conducted when the expected or theoretical frequency in any of the cells is less than ________.

(Multiple Choice)

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Question 61

The valid percentage column in a frequency distribution represents percentages calculated by excluding the cases with missing values.

(True/False)

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Question 62

A univariate hypothesis test using the standard normal distribution is called the ________.

(Multiple Choice)

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Question 63

The probability of making a type I error is called the ________.

(Multiple Choice)

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Question 64

A measure of central tendency given as the value that occurs the most in a sample distribution is called the median.

(True/False)

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Question 65

Type II error occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

(True/False)

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Question 66

In a short essay, list and discuss at least three statistics associated with cross-tabulation.

(Essay)

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Question 67

The difference between the smallest and largest values of a distribution is called the variance.

(True/False)

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Question 68

Which of the following often follows a well-known distribution, such as the normal, t, or chi-square distribution?

(Multiple Choice)

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Question 69

________ occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

(Multiple Choice)

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Question 70

If the distribution is asymmetric and the variable is measured on a nominal scale, the ________ should be used as a measure of location.

(Multiple Choice)

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Question 71

The value of the test statistic that divides the rejection and nonrejection regions is called the critical value.

(True/False)

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Question 72

Type I error occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

(True/False)

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Question 73

A measure of how close the sample has come to the null hypothesis is called the ________.

(Multiple Choice)

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Question 74

If the distribution is asymmetric and the variable is measured on a nominal scale, the median should be used.

(True/False)

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Question 75

Which of the following is used to estimate the average when the data have been collected using an interval or ratio scale?

(Multiple Choice)

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Question 76

Cross-tabulation examines associations between variables, not causation.

(True/False)

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Question 77

A measure of central tendency, given as the value above which half of the values fall and below which half of the values fall is called the ________.

(Multiple Choice)

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Question 78

________ occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

(Multiple Choice)

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Question 79

Frequency data may be used to construct a histogram, or a vertical bar chart.

(True/False)

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Question 80

Showing 61 - 80 of 92

Chi-square analysis should NOT be conducted when the expected or theoretical frequency in any of the cells is less than ________.

The valid percentage column in a frequency distribution represents percentages calculated by excluding the cases with missing values.

A univariate hypothesis test using the standard normal distribution is called the ________.

The probability of making a type I error is called the ________.

A measure of central tendency given as the value that occurs the most in a sample distribution is called the median.

Type II error occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

In a short essay, list and discuss at least three statistics associated with cross-tabulation.

The difference between the smallest and largest values of a distribution is called the variance.

Which of the following often follows a well-known distribution, such as the normal, t, or chi-square distribution?

________ occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

If the distribution is asymmetric and the variable is measured on a nominal scale, the ________ should be used as a measure of location.

The value of the test statistic that divides the rejection and nonrejection regions is called the critical value.

Type I error occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

A measure of how close the sample has come to the null hypothesis is called the ________.

If the distribution is asymmetric and the variable is measured on a nominal scale, the median should be used.

Which of the following is used to estimate the average when the data have been collected using an interval or ratio scale?

Cross-tabulation examines associations between variables, not causation.

A measure of central tendency, given as the value above which half of the values fall and below which half of the values fall is called the ________.

________ occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

Frequency data may be used to construct a histogram, or a vertical bar chart.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

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