Exam 16: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

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The ________ should be used as a measure of location if the distribution is asymmetric and the variable is measured on an ordinal scale.

(Multiple Choice)

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Question 41

A measure of central tendency, given as the value above which half of the values fall and below which half of the values fall is called the median.

(True/False)

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Question 42

A statement that some difference or effect is expected is called a null hypothesis.

(True/False)

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Question 43

The ________ is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

(Multiple Choice)

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Question 44

The ________ is always the hypothesis that is tested, but can never be accepted based on a single test.

(Multiple Choice)

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Question 45

In a short essay, discuss measures of location as they are associated with frequencies. Include a discussion of mean, mode, and median to support your answer.

(Essay)

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Question 46

The test of the null hypothesis is a two-tailed test if the alternative hypothesis is expressed directionally.

(True/False)

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Question 47

Cross-tabulation with two variables is known as twice-tabulation.

(True/False)

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Question 48

The null hypothesis, H₀, when using the chi-square statistic, is that there is no association between the variables.

(True/False)

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Question 49

When using the chi-square statistic in cross-tabulation, the null hypothesis (H₀) will be rejected only when the calculated value of the test statistic is greater than the critical value of the chi-square distribution with the appropriate degrees of freedom.

(True/False)

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Question 50

A test of the null hypothesis where the alternative hypothesis is not expressed directionally is called a ________ test.

(Multiple Choice)

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Question 51

According to the text, the ________ is a statistic that describes a location within a data set.

(Multiple Choice)

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Question 52

A statistic that indicates the distribution's dispersion is called ________.

(Multiple Choice)

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Question 53

39. The chi-square statistic can be estimated on counts of data or on percentages.

(True/False)

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Question 54

A frequency distribution ________.

(Multiple Choice)

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Question 55

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called ________.

(Multiple Choice)

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Question 56

The ________ is the probability of rejecting the null hypothesis when it is false and should be rejected.

(Multiple Choice)

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Question 57

According to the text, the measures of variability is a statistic that describes a location within a data set.

(True/False)

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Question 58

In commercial marketing research, the one-tailed test is used more often than a two-tailed test.

(True/False)

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Question 59

A(n) ________ hypothesis is a statement of the status quo, one of no difference or no effect.

(Multiple Choice)

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Question 60

Showing 41 - 60 of 92

The ________ should be used as a measure of location if the distribution is asymmetric and the variable is measured on an ordinal scale.

A measure of central tendency, given as the value above which half of the values fall and below which half of the values fall is called the median.

A statement that some difference or effect is expected is called a null hypothesis.

The ________ is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

The ________ is always the hypothesis that is tested, but can never be accepted based on a single test.

In a short essay, discuss measures of location as they are associated with frequencies. Include a discussion of mean, mode, and median to support your answer.

The test of the null hypothesis is a two-tailed test if the alternative hypothesis is expressed directionally.

Cross-tabulation with two variables is known as twice-tabulation.

The null hypothesis, H₀, when using the chi-square statistic, is that there is no association between the variables.

When using the chi-square statistic in cross-tabulation, the null hypothesis (H₀) will be rejected only when the calculated value of the test statistic is greater than the critical value of the chi-square distribution with the appropriate degrees of freedom.

A test of the null hypothesis where the alternative hypothesis is not expressed directionally is called a ________ test.

According to the text, the ________ is a statistic that describes a location within a data set.

A statistic that indicates the distribution's dispersion is called ________.

39. The chi-square statistic can be estimated on counts of data or on percentages.

A frequency distribution ________.

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called ________.

The ________ is the probability of rejecting the null hypothesis when it is false and should be rejected.

According to the text, the measures of variability is a statistic that describes a location within a data set.

In commercial marketing research, the one-tailed test is used more often than a two-tailed test.

A(n) ________ hypothesis is a statement of the status quo, one of no difference or no effect.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

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