Question 1

A test of the null hypothesis where the alternative hypothesis is not expressed directionally is called a one-tailed test.

Accepted Answer

A) True 
 B)False

Question 2

According to the text, accepting the alternative hypothesis will lead to changes in opinions or actions.

Accepted Answer

A) True 
 B)False

Question 3

The two-tailed test is more powerful than the one-tailed test.

Accepted Answer

A) True 
 B)False

Question 4

The ________ of a sample is the middle value when the data are arranged in ascending or descending rank order.

Accepted Answer

A)  median 
B)  mean 
C)  mode 
D)  maxima 
E)  trend 
A)  median 
B)  mean 
C)  mode 
D)  maxima 
E)  trend

Question 5

The power of a test is the probability of accepting the null hypothesis when it is in fact true and should be accepted.

Accepted Answer

A) True 
 B)False

Question 6

If the calculated value of the test statistic is smaller than the critical value of the test statistic, the null hypothesis is rejected.

Accepted Answer

A) True 
 B)False

Question 7

The ________ is that value obtained by summing all elements in a set and dividing by the number of elements.

Accepted Answer

A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  aggregate 
A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  aggregate

Question 8

A measure of how close the sample has come to the null hypothesis is called the test statistic.

Accepted Answer

A) True 
 B)False

Question 9

A statement that some difference or effect is expected is called a(n) ________.

Accepted Answer

A)  null hypothesis 
B)  alternative hypothesis 
C)  random hypothesis 
D)  standardized hypothesis 
E)  incidence of difference 
A)  null hypothesis 
B)  alternative hypothesis 
C)  random hypothesis 
D)  standardized hypothesis 
E)  incidence of difference

Question 10

In a short essay, define cross-tabulation and discuss the three primary reasons cross-tabulation is widely used in commercial marketing research.

Accepted Answer

Cross-tabulation is a statistical techni

Question 11

The test of the null hypothesis is a ________ test if the alternative hypothesis is expressed directionally.

Accepted Answer

A)  two-tailed 
B)  three-tailed 
C)  four-tailed 
D)  one-tailed 
E)  A and D 
A)  two-tailed 
B)  three-tailed 
C)  four-tailed 
D)  one-tailed 
E)  A and D

Question 12

According to the text, the ________ measures the spread of the data.

Accepted Answer

A)  mode 
B)  median 
C)  mean 
D)  range 
E)  body 
A)  mode 
B)  median 
C)  mean 
D)  range 
E)  body

Question 13

According to the text, which of the following represents the highest peak of the distribution?

Accepted Answer

A)  mode 
B)  mean 
C)  median 
D)  maxima 
E)  crest 
A)  mode 
B)  mean 
C)  median 
D)  maxima 
E)  crest

Question 14

________ is the square root of the variance and is expressed in the same units as the data.

Accepted Answer

A)  Range 
B)  Standard error 
C)  Standard deviation 
D)  Mean 
E)  Statistical significance 
A)  Range 
B)  Standard error 
C)  Standard deviation 
D)  Mean 
E)  Statistical significance

Question 15

A ________ is a cross-tabulation table that contains a cell for every combination of categories of the two variables.

Accepted Answer

A)  t-test table 
B)  hypothesis table 
C)  contingency table 
D)  chi square table 
E)  categories table 
A)  t-test table 
B)  hypothesis table 
C)  contingency table 
D)  chi square table 
E)  categories table

Question 16

The value of the test statistic that divides the rejection and nonrejection regions is called the ________.

Accepted Answer

A)  random value 
B)  critical value 
C)  standard value 
D)  concurrent value 
E)  incidence boundary 
A)  random value 
B)  critical value 
C)  standard value 
D)  concurrent value 
E)  incidence boundary

Question 17

An alternative hypothesis is a statement of the status quo, one of no difference or no effect.

Accepted Answer

A) True 
 B)False

Question 18

A univariate hypothesis test using the standard normal distribution is called the F-test.

Accepted Answer

A) True 
 B)False

Question 19

The mode is used to estimate the average when the data have been collected using an interval or ratio scale.

Accepted Answer

A) True 
 B)False

Question 20

Standard deviation is the square root of the variance and is expressed in the same units as the data.

Accepted Answer

A) True 
 B)False

A test of the null hypothesis where the alternative hypothesis is not expressed directionally is called a one-tailed test.

According to the text, accepting the alternative hypothesis will lead to changes in opinions or actions.

The two-tailed test is more powerful than the one-tailed test.

The ________ of a sample is the middle value when the data are arranged in ascending or descending rank order.

The power of a test is the probability of accepting the null hypothesis when it is in fact true and should be accepted.

If the calculated value of the test statistic is smaller than the critical value of the test statistic, the null hypothesis is rejected.

The ________ is that value obtained by summing all elements in a set and dividing by the number of elements.

A measure of how close the sample has come to the null hypothesis is called the test statistic.

A statement that some difference or effect is expected is called a(n) ________.

In a short essay, define cross-tabulation and discuss the three primary reasons cross-tabulation is widely used in commercial marketing research.

The test of the null hypothesis is a ________ test if the alternative hypothesis is expressed directionally.

According to the text, the ________ measures the spread of the data.

According to the text, which of the following represents the highest peak of the distribution?

________ is the square root of the variance and is expressed in the same units as the data.

A ________ is a cross-tabulation table that contains a cell for every combination of categories of the two variables.

The value of the test statistic that divides the rejection and nonrejection regions is called the ________.

An alternative hypothesis is a statement of the status quo, one of no difference or no effect.

A univariate hypothesis test using the standard normal distribution is called the F-test.

The mode is used to estimate the average when the data have been collected using an interval or ratio scale.

Standard deviation is the square root of the variance and is expressed in the same units as the data.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 16: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

A test of the null hypothesis where the alternative hypothesis is not expressed directionally is called a one-tailed test.

According to the text, accepting the alternative hypothesis will lead to changes in opinions or actions.

The two-tailed test is more powerful than the one-tailed test.

The ________ of a sample is the middle value when the data are arranged in ascending or descending rank order.

The power of a test is the probability of accepting the null hypothesis when it is in fact true and should be accepted.

If the calculated value of the test statistic is smaller than the critical value of the test statistic, the null hypothesis is rejected.

The ________ is that value obtained by summing all elements in a set and dividing by the number of elements.

A measure of how close the sample has come to the null hypothesis is called the test statistic.

A statement that some difference or effect is expected is called a(n) ________.

In a short essay, define cross-tabulation and discuss the three primary reasons cross-tabulation is widely used in commercial marketing research.

The test of the null hypothesis is a ________ test if the alternative hypothesis is expressed directionally.

According to the text, the ________ measures the spread of the data.

According to the text, which of the following represents the highest peak of the distribution?

________ is the square root of the variance and is expressed in the same units as the data.

A ________ is a cross-tabulation table that contains a cell for every combination of categories of the two variables.

The value of the test statistic that divides the rejection and nonrejection regions is called the ________.

An alternative hypothesis is a statement of the status quo, one of no difference or no effect.

A univariate hypothesis test using the standard normal distribution is called the F-test.

The mode is used to estimate the average when the data have been collected using an interval or ratio scale.

Standard deviation is the square root of the variance and is expressed in the same units as the data.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters