Question 1

A measure of central tendency given as the value that occurs the most in a sample distribution is called the ________.

Accepted Answer

A)  mean 
B)  median 
C)  mode 
D)  maxima 
E)  trend 
A)  mean 
B)  median 
C)  mode 
D)  maxima 
E)  trend

Question 2

According to the text, the mode represents the highest peak of the distribution.

Accepted Answer

A) True 
 B)False

Question 3

In commercial marketing research, the ________ test is used more often than a ________ test.

Accepted Answer

A)  one-tailed; two-tailed 
B)  two-tailed; one-tailed 
C)  exhaustive; inexhaustive 
D)  inexhaustive; exhaustive 
E)  B and C 
A)  one-tailed; two-tailed 
B)  two-tailed; one-tailed 
C)  exhaustive; inexhaustive 
D)  inexhaustive; exhaustive 
E)  B and C

Question 4

The difference between the smallest and largest values of a distribution is called the ________.

Accepted Answer

A)  range 
B)  variance 
C)  median 
D)  mean 
E)  body 
A)  range 
B)  variance 
C)  median 
D)  mean 
E)  body

Question 5

The mean squared deviation of all the values from the mean is called the ________.

Accepted Answer

A)  variance 
B)  range 
C)  median 
D)  mean 
E)  geometric mean 
A)  variance 
B)  range 
C)  median 
D)  mean 
E)  geometric mean

Question 6

The most common measures of variability are the ________ and ________.

Accepted Answer

A)  median; range 
B)  variance; mean 
C)  mean; median 
D)  range; variance 
E)  difference; trend line 
A)  median; range 
B)  variance; mean 
C)  mean; median 
D)  range; variance 
E)  difference; trend line

Question 7

The mean of a sample is the middle value when the data are arranged in ascending or descending rank order.

Accepted Answer

A) True 
 B)False

Question 8

In a short essay, list and discuss the two types of errors that can occur whenever inferences are drawn about a population.

Accepted Answer

a. Type I error occurs when the sample r

Question 9

A statistic that indicates the distribution's dispersion is called measures of variability.

Accepted Answer

A) True 
 B)False

Question 10

The mean is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

Accepted Answer

A) True 
 B)False

Question 11

In a short essay, discuss measures of variability as they are associated with frequencies. Include a discussion of range, variance, and standard deviation.

Accepted Answer

The measures of variability are statisti

Question 12

The most commonly used statistics associated with frequencies are measures of location and measures of variability.

Accepted Answer

A) True 
 B)False

A measure of central tendency given as the value that occurs the most in a sample distribution is called the ________.

According to the text, the mode represents the highest peak of the distribution.

In commercial marketing research, the test is used more often than a test.

The difference between the smallest and largest values of a distribution is called the ________.

The mean squared deviation of all the values from the mean is called the ________.

The most common measures of variability are the and .

The mean of a sample is the middle value when the data are arranged in ascending or descending rank order.

In a short essay, list and discuss the two types of errors that can occur whenever inferences are drawn about a population.

A statistic that indicates the distribution's dispersion is called measures of variability.

The mean is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

In a short essay, discuss measures of variability as they are associated with frequencies. Include a discussion of range, variance, and standard deviation.

The most commonly used statistics associated with frequencies are measures of location and measures of variability.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 16: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

A measure of central tendency given as the value that occurs the most in a sample distribution is called the ________.

According to the text, the mode represents the highest peak of the distribution.

In commercial marketing research, the ________ test is used more often than a ________ test.

The difference between the smallest and largest values of a distribution is called the ________.

The mean squared deviation of all the values from the mean is called the ________.

The most common measures of variability are the ________ and ________.

The mean of a sample is the middle value when the data are arranged in ascending or descending rank order.

In a short essay, list and discuss the two types of errors that can occur whenever inferences are drawn about a population.

A statistic that indicates the distribution's dispersion is called measures of variability.

The mean is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

In a short essay, discuss measures of variability as they are associated with frequencies. Include a discussion of range, variance, and standard deviation.

The most commonly used statistics associated with frequencies are measures of location and measures of variability.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

In commercial marketing research, the test is used more often than a test.

The most common measures of variability are the and .