Question 1

Depending on an organization's strategy,it will use different social media platforms in different ways.

Accepted Answer

A) True 
 B)False

Question 2

What is an enterprise social network (ESN)?

Accepted Answer

An enterprise social network (ESN)is a s

Question 3

What are content management systems? Define the challenges of content management.

Accepted Answer

Content management systems (CMS)are info

Question 4

It is often easier for an employee of an organization to find a document of the organization using Google than using an in-house search engine.

Accepted Answer

A) True 
 B)False

Question 5

Using enterprise social networks (ESNs),employees can bypass managers and post ideas directly for the CEO to read.

Accepted Answer

A) True 
 B)False

Question 6

Explain briefly how organizations view a social media information system (SMIS).

Accepted Answer

Many companies are still unsure how to u

Question 7

Which of the following statements is true of the content management application alternatives?

Accepted Answer

A) In-house systems are far less expensive to maintain than off-the-shelf products. 
B) Organizations develop an in-house system to track machine maintenance procedures. 
C) Custom content management applications are economical to develop and maintain. 
D) Off-the-shelf products have considerably less functionality than most in-house systems. 
A) In-house systems are far less expensive to maintain than off-the-shelf products. 
B) Organizations develop an in-house system to track machine maintenance procedures. 
C) Custom content management applications are economical to develop and maintain. 
D) Off-the-shelf products have considerably less functionality than most in-house systems.

Question 8

Expert systems are easy to maintain.

Accepted Answer

A) True 
 B)False

Question 9

A(n)________ is a software platform that uses social media to facilitate cooperative work of people within an organization.

Accepted Answer

A) enterprise social network 
B) content management system 
C) earned value management 
D) expert system 
A) enterprise social network 
B) content management system 
C) earned value management 
D) expert system

Question 10

Custom content management applications are expensive to develop and maintain.

Accepted Answer

A) True 
 B)False

Question 11

The largest collection of documents ever assembled exists on the Internet,and the world's best known document search engine is ________.

Accepted Answer

A) Yahoo 
B) Bing 
C) Google 
D) AltaVista 
A) Yahoo 
B) Bing 
C) Google 
D) AltaVista

Question 12

Enterprise social networks (ESNs)use outward-facing social media platforms like Facebook and Twitter.

Accepted Answer

A) True 
 B)False

Question 13

Conversion rate refers to the percent of people that visit a Web site and then immediately leave.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is the first step in developing a social media information system (SMIS)?

Accepted Answer

A) Define what the organization wants to achieve with social media. 
B) Identify metrics that will indicate whether an organization has achieved its goals. 
C) Maximize metrics like conversion rate and bounce rate. 
D) Identify the organization's target audience. 
A) Define what the organization wants to achieve with social media. 
B) Identify metrics that will indicate whether an organization has achieved its goals. 
C) Maximize metrics like conversion rate and bounce rate. 
D) Identify the organization's target audience.

Question 15

Documents in content management systems exist in isolation from each other.

Accepted Answer

A) True 
 B)False

Question 16

Document contents in content management systems are perishable.

Accepted Answer

A) True 
 B)False

Question 17

What are the alternatives to content management applications?

Accepted Answer

Three common alternatives for content ma

Question 18

Which of the following statements is true of expert systems?

Accepted Answer

A) Small changes in the rules can cause unexpected outcomes. 
B) The programs that process a set of rules are called expert systems codes. 
C) They are easy to maintain because of their rule-based nature. 
D) They require very few labor hours from both experts and designers. 
A) Small changes in the rules can cause unexpected outcomes. 
B) The programs that process a set of rules are called expert systems codes. 
C) They are easy to maintain because of their rule-based nature. 
D) They require very few labor hours from both experts and designers.

Question 19

In-house systems have considerably more functionality than off-the-shelf products and are far less expensive to maintain.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is true of social media (SM)?

Accepted Answer

A) Using social media is an old-style,organization-centered technique. 
B) Social media is used for sending messages and attempts to manage,influence,and control customers and partners. 
C) Organizations know social media is popular and can be strategically beneficial. 
D) Social media markets to employees and not customers. 
A) Using social media is an old-style,organization-centered technique. 
B) Social media is used for sending messages and attempts to manage,influence,and control customers and partners. 
C) Organizations know social media is popular and can be strategically beneficial. 
D) Social media markets to employees and not customers.

Exam 23: Enterprise Social Networks and Knowledge Management

Depending on an organization's strategy,it will use different social media platforms in different ways.

What is an enterprise social network (ESN)?

What are content management systems? Define the challenges of content management.

It is often easier for an employee of an organization to find a document of the organization using Google than using an in-house search engine.

Using enterprise social networks (ESNs),employees can bypass managers and post ideas directly for the CEO to read.

Explain briefly how organizations view a social media information system (SMIS).

Which of the following statements is true of the content management application alternatives?

Expert systems are easy to maintain.

A(n)________ is a software platform that uses social media to facilitate cooperative work of people within an organization.

Custom content management applications are expensive to develop and maintain.

The largest collection of documents ever assembled exists on the Internet,and the world's best known document search engine is ________.

Enterprise social networks (ESNs)use outward-facing social media platforms like Facebook and Twitter.

Conversion rate refers to the percent of people that visit a Web site and then immediately leave.

Which of the following is the first step in developing a social media information system (SMIS)?

Documents in content management systems exist in isolation from each other.

Document contents in content management systems are perishable.

What are the alternatives to content management applications?

Which of the following statements is true of expert systems?

In-house systems have considerably more functionality than off-the-shelf products and are far less expensive to maintain.

Which of the following is true of social media (SM)?

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