Exam 1: Buying,having and Being

Evan does business in South America.He has mastered Spanish and many cultural norms,but he still has problems with cultural differences in ethics.Many of the regulatory officials Evan must deal with expect bribes.Evan solves this problem by bringing with him a number of moderately priced watches.When an official admires his watch,Evan offers it to him or her as a gift.Later he puts a new watch on his wrist.Evan's situation demonstrates that ________.

Which of the following consumer behaviour issues discussed in the chapter would be most accurately classified as a micro consumer behaviour topic?

Consumer-generated content is one of the trends that help to define the era of Web 2.0.

Global consumer culture and popular culture are interchangeable terms.

The sociological perspective of role theory can be used to explain why people who engage in certain activities seem to have a 'uniform.' For example,cyclists have spandex and helmets,while fly fishermen have vests and floppy hats.

Another term for positivism is ________.

Briefly explain how marketers play a significant role in our view of the world and how we live in it.Give a specific example.

Texting back-and-forth with a friend is an example of asynchronous interaction.

Consumers who share demographic characteristics such as ethnicity and age can have very different lifestyles.

Researchers who argue that the field of consumer behaviour should not be a 'handmaiden to business' believe that consumer behaviour research should ________.

Which of the following is NOT an Australian Government Agency established to oversee consumer-related activities and to promote competition and fair trade in the marketplace?

Consumers and the items they consume can take many forms.Give examples of three different types of consumer and examples of three different types of items they could consume,including products,services and ideas.

A digital native is someone who ________.

A person who believes that science can fix or find a cure for anything most likely follows the philosophy of interpretivism.

Buy Nothing Day and TV Turnoff Week,events designed to discourage rampant commercialism,are examples of ________.

Which of the following marketing philosophies emphasises interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?

According to the definition of consumer behaviour,how a consumer disposes of an idea and accepts another is NOT part of consumer behaviour.

Rules of conduct based on universal values such as honesty,trustworthiness and fairness that guide actions in the marketplace are referred to as ________.

Which of the following best characterises social critic Vance Packard's position on the possibility of marketing efforts manipulating consumers' thoughts?

Compare and contrast the paradigms of positivism and interpretivism.Be specific in your comments and explanations.