Question 1

A satisficer is more likely to experience the Sisyphus Effect than is a maximiser.

Accepted Answer

A) True 
 B)False  False

Question 2

The first stage in the consumer decision-making process is ________.

Accepted Answer

A)  information search 
B)  evaluation of alternatives 
C)  problem recognition 
D)  product choice 
A)  information search 
B)  evaluation of alternatives 
C)  problem recognition 
D)  product choice C

Question 3

Decisions are influenced by the way a problem is posed.This is called framing.

Accepted Answer

A) True 
 B)False  True

Question 4

In a thought process called ________,we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive 'effort' we expend to make that choice.

Accepted Answer

A)  utility processing 
B)  experiential processing 
C)  constructive processing 
D)  behavioural processing 
A)  utility processing 
B)  experiential processing 
C)  constructive processing 
D)  behavioural processing

Question 5

Compare limited versus extended problem solving.

Accepted Answer

Limited problem solving is straightforwa

Question 6

Briefly describe and compare the three perspectives on decision making emphasised in the text.

Accepted Answer

The three perspectives on decision makin

Question 7

Define problem recognition.Show how problems can arise.Give a brief example to illustrate the problem recognition process.

Accepted Answer

Problem recognition occurs whenever the

Question 8

People often make decisions on the basis of mental accounting.One facet of this accounting is making a decision based on the way a problem was posed.This is called ________.

Accepted Answer

A)  framing 
B)  the sum-cost fallacy 
C)  loss aversion 
D)  positioning 
A)  framing 
B)  the sum-cost fallacy 
C)  loss aversion 
D)  positioning

Question 9

Hirosi ordered the expensive 'heart attack special' at his local pub.It came with a double meat pattie hamburger and a full plate of chips.Halfway through the meal,Hirosi was not feeling well.Yet according to the sunk-cost fallacy,Hirosi will likely continue until he has finished the 'special.'

Accepted Answer

A) True 
 B)False

Question 10

Alternatives a consumer knows about are called his evoked set and the ones that he actually considers are called his consideration set.

Accepted Answer

A) True 
 B)False

Question 11

Social risk occurs when the consumer's risk capital consists of self-esteem and self-confidence.

Accepted Answer

A) True 
 B)False

Question 12

Traditionally,consumer researchers have approached the study of decision making from a rational perspective.

Accepted Answer

A) True 
 B)False

Question 13

________ is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision.

Accepted Answer

A)  Problem recognition 
B)  Evaluation of alternatives 
C)  Information search 
D)  Product choice 
A)  Problem recognition 
B)  Evaluation of alternatives 
C)  Information search 
D)  Product choice

Question 14

A consumer could recognise a problem as either an opportunity or a need.How would promotions differ between those emphasising opportunities and those emphasising needs?

Accepted Answer

A)  Promotions emphasising needs should attempt to increase the consumer's ideal state, while promotions emphasising opportunities should simply give locations where the products can be found for purchase. 
B)  Promotions emphasising opportunities should attempt to increase the ideal state, while promotions emphasising needs should give locations where the products can be purchased. 
C)  Promotions emphasising needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state. 
D)  Promotions emphasising needs should decrease the ideal state, while promotions emphasising opportunities should provide buying locations. 
A)  Promotions emphasising needs should attempt to increase the consumer's ideal state, while promotions emphasising opportunities should simply give locations where the products can be found for purchase. 
B)  Promotions emphasising opportunities should attempt to increase the ideal state, while promotions emphasising needs should give locations where the products can be purchased. 
C)  Promotions emphasising needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state. 
D)  Promotions emphasising needs should decrease the ideal state, while promotions emphasising opportunities should provide buying locations.

Question 15

What type of cybermediaries are intelligent agents?

Accepted Answer

A)  They are travel agents who answer questions online. 
B)  They are people who can help computer users with problems they encounter when trying to shop online; contacts are direct and in-person. 
C)  They are sophisticated software programs that use collaborative filtering technologies to learn from past user behaviour in order to recommend new purchases. 
D)  They are search engines specifically designed for online marketing and other forms of e-commerce. 
A)  They are travel agents who answer questions online. 
B)  They are people who can help computer users with problems they encounter when trying to shop online; contacts are direct and in-person. 
C)  They are sophisticated software programs that use collaborative filtering technologies to learn from past user behaviour in order to recommend new purchases. 
D)  They are search engines specifically designed for online marketing and other forms of e-commerce.

Question 16

Which of the following most accurately describes one of linguist George Kingsley Zipf's findings in the 1930s?

Accepted Answer

A)  People prefer English titles on products ten-to-one over other titles. 
B)  The word "the" occurs about twice as often as the word "of" in the English language. 
C)  People prefer short words over long words in advertising. 
D)  The word "sex" should be left out of marketing promotions. 
A)  People prefer English titles on products ten-to-one over other titles. 
B)  The word "the" occurs about twice as often as the word "of" in the English language. 
C)  People prefer short words over long words in advertising. 
D)  The word "sex" should be left out of marketing promotions.

Question 17

A small company,Craig Inventions,produced a pill that had the nutrient value of a healthy breakfast.The company put the product on the market as a substitute for breakfast for busy people.The product failed.Craig Inventions then marketed the pill as a diet product and it became very successful.What does this example best demonstrate?

Accepted Answer

A)  The company did not position the product well. It was difficult to convince consumers that a pill was a breakfast on the superordinate level; however, it did appear to fit appropriately within the superordinate category of diet pills. 
B)  The company confused a subordinate level with a basic level of categorisation, which led to the company's failure to identify the product's most important competitors. 
C)  The company confused a superordinate level with a subordinate level of categorisation. 
D)  The determinant attributes between diet pills and breakfast were not sufficiently strong. 
A)  The company did not position the product well. It was difficult to convince consumers that a pill was a breakfast on the superordinate level; however, it did appear to fit appropriately within the superordinate category of diet pills. 
B)  The company confused a subordinate level with a basic level of categorisation, which led to the company's failure to identify the product's most important competitors. 
C)  The company confused a superordinate level with a subordinate level of categorisation. 
D)  The determinant attributes between diet pills and breakfast were not sufficiently strong.

Question 18

When using the ________ rule of decision making,a consumer evaluates brands on the most important attribute,but specific cut-offs are imposed.

Accepted Answer

A)  lexicographic 
B)  elimination-by-aspects 
C)  conjunctive 
D)  compensatory 
A)  lexicographic 
B)  elimination-by-aspects 
C)  conjunctive 
D)  compensatory

Question 19

What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions,even though she isn't thinking of buying anything anytime soon?

Accepted Answer

A)  Prepurchase search 
B)  Ongoing search 
C)  Internal search 
D)  Delayed search 
A)  Prepurchase search 
B)  Ongoing search 
C)  Internal search 
D)  Delayed search

Question 20

Needs are created when the actual state of a customer declines.

Accepted Answer

A) True 
 B)False

A satisficer is more likely to experience the Sisyphus Effect than is a maximiser.

The first stage in the consumer decision-making process is ________.

Decisions are influenced by the way a problem is posed.This is called framing.

In a thought process called ________,we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive 'effort' we expend to make that choice.

Compare limited versus extended problem solving.

Briefly describe and compare the three perspectives on decision making emphasised in the text.

Define problem recognition.Show how problems can arise.Give a brief example to illustrate the problem recognition process.

People often make decisions on the basis of mental accounting.One facet of this accounting is making a decision based on the way a problem was posed.This is called ________.

Hirosi ordered the expensive 'heart attack special' at his local pub.It came with a double meat pattie hamburger and a full plate of chips.Halfway through the meal,Hirosi was not feeling well.Yet according to the sunk-cost fallacy,Hirosi will likely continue until he has finished the 'special.'

Alternatives a consumer knows about are called his evoked set and the ones that he actually considers are called his consideration set.

Social risk occurs when the consumer's risk capital consists of self-esteem and self-confidence.

Traditionally,consumer researchers have approached the study of decision making from a rational perspective.

________ is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision.

A consumer could recognise a problem as either an opportunity or a need.How would promotions differ between those emphasising opportunities and those emphasising needs?

What type of cybermediaries are intelligent agents?

Which of the following most accurately describes one of linguist George Kingsley Zipf's findings in the 1930s?

When using the ________ rule of decision making,a consumer evaluates brands on the most important attribute,but specific cut-offs are imposed.

What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions,even though she isn't thinking of buying anything anytime soon?

Needs are created when the actual state of a customer declines.

Buying,having and Being

Perception

Learning and Memory

Personality

Motivation and Values

The Self

Attitudes and Attitude Change

Buying and Disposing

Groups and Social Connections

Australian Culture and Lifestyle

Income and Social Class

Age

The Culture of Consumption

Filters

Exam 8: Individual Decision Making

A satisficer is more likely to experience the Sisyphus Effect than is a maximiser.

The first stage in the consumer decision-making process is ________.

Decisions are influenced by the way a problem is posed.This is called framing.

In a thought process called ________,we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive 'effort' we expend to make that choice.

Compare limited versus extended problem solving.

Briefly describe and compare the three perspectives on decision making emphasised in the text.

Define problem recognition.Show how problems can arise.Give a brief example to illustrate the problem recognition process.

People often make decisions on the basis of mental accounting.One facet of this accounting is making a decision based on the way a problem was posed.This is called ________.

Hirosi ordered the expensive 'heart attack special' at his local pub.It came with a double meat pattie hamburger and a full plate of chips.Halfway through the meal,Hirosi was not feeling well.Yet according to the sunk-cost fallacy,Hirosi will likely continue until he has finished the 'special.'

Alternatives a consumer knows about are called his evoked set and the ones that he actually considers are called his consideration set.

Social risk occurs when the consumer's risk capital consists of self-esteem and self-confidence.

Traditionally,consumer researchers have approached the study of decision making from a rational perspective.

________ is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision.

A consumer could recognise a problem as either an opportunity or a need.How would promotions differ between those emphasising opportunities and those emphasising needs?

What type of cybermediaries are intelligent agents?

Which of the following most accurately describes one of linguist George Kingsley Zipf's findings in the 1930s?

When using the ________ rule of decision making,a consumer evaluates brands on the most important attribute,but specific cut-offs are imposed.

What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions,even though she isn't thinking of buying anything anytime soon?

Needs are created when the actual state of a customer declines.

Buying,having and Being

Perception

Learning and Memory

Personality

Motivation and Values

The Self

Attitudes and Attitude Change

Buying and Disposing

Groups and Social Connections

Australian Culture and Lifestyle

Income and Social Class

Age

The Culture of Consumption

Filters