Question 1

Others present in a consumer's physical and social environment when purchases are made are called ________.

Accepted Answer

A)  co-consumers 
B)  bystanders 
C)  purchase competitors 
D)  challengers 
A)  co-consumers 
B)  bystanders 
C)  purchase competitors 
D)  challengers A

Question 2

When a retail customer senses a sudden urge that simply can't be ignored,the customer is experiencing unplanned buying.

Accepted Answer

A) True 
 B)False  False

Question 3

What two basic dimensions determine if a shopper will react positively or negatively to a consumption environment? What factors can affect a consumer's moods in the shopping environment that are a)under the control of the marketer and b)not under the control of the marketer?

Accepted Answer

The two dimensions are pleasure and arousal.Factors that can affect a consumer's moods that are under the control of the marketer are store design,music,television programming and other factors specific to the consumer.Factors that are not under the control of the marketer are the weather,current events or personal occurrences in the consumer's life.

Question 4

George wants to increase impulse purchases in his store.Which of the following promotional strategies would be most effective for George to use?

Accepted Answer

A)  He should place point-of-purchase displays close to the items he wants to market. 
B)  He should buy more advertising space in local newspapers. 
C)  He should hire a new salesperson. 
D)  He should post testimonials about the quality of his products in highly travelled locations. 
A)  He should place point-of-purchase displays close to the items he wants to market. 
B)  He should buy more advertising space in local newspapers. 
C)  He should hire a new salesperson. 
D)  He should post testimonials about the quality of his products in highly travelled locations.

Question 5

As every salesperson knows,some people savour the experience of being waited on,even though they may not necessarily buy anything.The hedonic shopping motive associated with this scenario is that of instant status.

Accepted Answer

A) True 
 B)False

Question 6

Stephanie loves flea markets and garage sales.She spends most of her Saturday mornings going from one to another.About once a month,she holds her own garage sale just to get rid of some of the items she purchased during the month.Stephanie is actively engaged in ________.

Accepted Answer

A)  the freegan lifestyle 
B)  divestment cycling 
C)  freecycling 
D)  the underground economy 
A)  the freegan lifestyle 
B)  divestment cycling 
C)  freecycling 
D)  the underground economy

Question 7

According to the consumer behaviour model presented in the text,the ________ includes the shopping experience,point-of-purchase stimuli and sales interactions.

Accepted Answer

A)  antecedent state 
B)  postpurchase process 
C)  cognitive process 
D)  purchase environment 
A)  antecedent state 
B)  postpurchase process 
C)  cognitive process 
D)  purchase environment

Question 8

The psychological dimension of time or how it is experienced is an important factor in what mathematical study?

Accepted Answer

A)  Polychronic activity 
B)  Queuing or queuing theory 
C)  Temporal tasking 
D)  Physical metrics 
A)  Polychronic activity 
B)  Queuing or queuing theory 
C)  Temporal tasking 
D)  Physical metrics

Question 9

Jack works for the state government.The state is concerned because the receipts from sales taxes are much lower than the projections,even though the projections of population,salaries and unemployment have been right on target.Jack does a detailed study and finds that much of the underestimation of sales tax revenue is most likely due to ________.

Accepted Answer

A)  a general decrease in prices 
B)  increased lateral cycling in an underground economy 
C)  increased product disposal rates 
D)  increased product quality 
A)  a general decrease in prices 
B)  increased lateral cycling in an underground economy 
C)  increased product disposal rates 
D)  increased product quality

Question 10

The fact that some customers will pay three to four times as much as others to fly first class,even though the plane arrives at the same time for every passenger,demonstrates the importance of both the social and physical surroundings in the marketplace.

Accepted Answer

A) True 
 B)False

Question 11

In a(n)________,consumers participate in the production of the products or services they buy.

Accepted Answer

A)  pop-up store 
B)  minipreneur shop 
C)  activity store 
D)  sharing site 
A)  pop-up store 
B)  minipreneur shop 
C)  activity store 
D)  sharing site

Question 12

Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment.These two dimensions are best described as being ________.

Accepted Answer

A)  pleasure and pain 
B)  avoidance and satisfaction 
C)  avoidance and arousal 
D)  pleasure and arousal 
A)  pleasure and pain 
B)  avoidance and satisfaction 
C)  avoidance and arousal 
D)  pleasure and arousal

Question 13

Time is viewed differently around the world.List and briefly describe three views of time that might be seen in different cultures.

Accepted Answer

Three views of time are:
a.Linear separa

Question 14

What is the difference between unplanned buying and impulse buying?

Accepted Answer

Unplanned buying may occur when a person

Question 15

If a retailer has decided to use a marketscape theme for its retail operations,the retailer's store images will be built on information and communications technology features.

Accepted Answer

A) True 
 B)False

Question 16

The day reconstruction method requires a respondent to ________.

Accepted Answer

A)  dispose of any unused product during a specified period of time 
B)  keep a record of everything he or she recycled 
C)  try to remember what he or she did a month ago on the same day of the week 
D)  keep a diary of everything he or she did during the day 
A)  dispose of any unused product during a specified period of time 
B)  keep a record of everything he or she recycled 
C)  try to remember what he or she did a month ago on the same day of the week 
D)  keep a diary of everything he or she did during the day

Question 17

Which dimension of psychological time includes the categorisation of 'time for me'?

Accepted Answer

A)  Temporal orientation dimension 
B)  Planning orientation dimension 
C)  Social dimension 
D)  Polychronic dimension 
A)  Temporal orientation dimension 
B)  Planning orientation dimension 
C)  Social dimension 
D)  Polychronic dimension

Question 18

Which of the following cultures is likely to see time as cyclic?

Accepted Answer

A)  American 
B)  German 
C)  Swiss 
D)  Hispanic 
A)  American 
B)  German 
C)  Swiss 
D)  Hispanic

Question 19

Which of the following is considered a postpurchase process?

Accepted Answer

A)  The shopping experience 
B)  Mood 
C)  Consumer satisfaction 
D)  Shopping orientation 
A)  The shopping experience 
B)  Mood 
C)  Consumer satisfaction 
D)  Shopping orientation

Question 20

Jason loves to go to Borders bookstore in the evening.In addition to looking at books,he is able to meet interesting people in the store's coffee shop,where local artists perform soft jazz.Because the other consumers in Borders might affect Jason's purchases,we call them ________.

Accepted Answer

A)  shopping partners 
B)  peers 
C)  co-consumers 
D)  clients 
A)  shopping partners 
B)  peers 
C)  co-consumers 
D)  clients

Others present in a consumer's physical and social environment when purchases are made are called ________.

When a retail customer senses a sudden urge that simply can't be ignored,the customer is experiencing unplanned buying.

What two basic dimensions determine if a shopper will react positively or negatively to a consumption environment? What factors can affect a consumer's moods in the shopping environment that are a)under the control of the marketer and b)not under the control of the marketer?

George wants to increase impulse purchases in his store.Which of the following promotional strategies would be most effective for George to use?

As every salesperson knows,some people savour the experience of being waited on,even though they may not necessarily buy anything.The hedonic shopping motive associated with this scenario is that of instant status.

Stephanie loves flea markets and garage sales.She spends most of her Saturday mornings going from one to another.About once a month,she holds her own garage sale just to get rid of some of the items she purchased during the month.Stephanie is actively engaged in ________.

According to the consumer behaviour model presented in the text,the ________ includes the shopping experience,point-of-purchase stimuli and sales interactions.

The psychological dimension of time or how it is experienced is an important factor in what mathematical study?

The fact that some customers will pay three to four times as much as others to fly first class,even though the plane arrives at the same time for every passenger,demonstrates the importance of both the social and physical surroundings in the marketplace.

In a(n)________,consumers participate in the production of the products or services they buy.

Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment.These two dimensions are best described as being ________.

Time is viewed differently around the world.List and briefly describe three views of time that might be seen in different cultures.

What is the difference between unplanned buying and impulse buying?

If a retailer has decided to use a marketscape theme for its retail operations,the retailer's store images will be built on information and communications technology features.

The day reconstruction method requires a respondent to ________.

Which dimension of psychological time includes the categorisation of 'time for me'?

Which of the following cultures is likely to see time as cyclic?

Which of the following is considered a postpurchase process?

Jason loves to go to Borders bookstore in the evening.In addition to looking at books,he is able to meet interesting people in the store's coffee shop,where local artists perform soft jazz.Because the other consumers in Borders might affect Jason's purchases,we call them ________.

Buying,having and Being

Perception

Learning and Memory

Personality

Motivation and Values

The Self

Attitudes and Attitude Change

Individual Decision Making

Groups and Social Connections

Australian Culture and Lifestyle

Income and Social Class

Age

The Culture of Consumption

Filters

Exam 9: Buying and Disposing

Others present in a consumer's physical and social environment when purchases are made are called ________.

When a retail customer senses a sudden urge that simply can't be ignored,the customer is experiencing unplanned buying.

What two basic dimensions determine if a shopper will react positively or negatively to a consumption environment? What factors can affect a consumer's moods in the shopping environment that are a)under the control of the marketer and b)not under the control of the marketer?

George wants to increase impulse purchases in his store.Which of the following promotional strategies would be most effective for George to use?

As every salesperson knows,some people savour the experience of being waited on,even though they may not necessarily buy anything.The hedonic shopping motive associated with this scenario is that of instant status.

Stephanie loves flea markets and garage sales.She spends most of her Saturday mornings going from one to another.About once a month,she holds her own garage sale just to get rid of some of the items she purchased during the month.Stephanie is actively engaged in ________.

According to the consumer behaviour model presented in the text,the ________ includes the shopping experience,point-of-purchase stimuli and sales interactions.

The psychological dimension of time or how it is experienced is an important factor in what mathematical study?

The fact that some customers will pay three to four times as much as others to fly first class,even though the plane arrives at the same time for every passenger,demonstrates the importance of both the social and physical surroundings in the marketplace.

In a(n)________,consumers participate in the production of the products or services they buy.

Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment.These two dimensions are best described as being ________.

Time is viewed differently around the world.List and briefly describe three views of time that might be seen in different cultures.

What is the difference between unplanned buying and impulse buying?

If a retailer has decided to use a marketscape theme for its retail operations,the retailer's store images will be built on information and communications technology features.

The day reconstruction method requires a respondent to ________.

Which dimension of psychological time includes the categorisation of 'time for me'?

Which of the following cultures is likely to see time as cyclic?

Which of the following is considered a postpurchase process?

Jason loves to go to Borders bookstore in the evening.In addition to looking at books,he is able to meet interesting people in the store's coffee shop,where local artists perform soft jazz.Because the other consumers in Borders might affect Jason's purchases,we call them ________.

Buying,having and Being

Perception

Learning and Memory

Personality

Motivation and Values

The Self

Attitudes and Attitude Change

Individual Decision Making

Groups and Social Connections

Australian Culture and Lifestyle

Income and Social Class

Age

The Culture of Consumption

Filters