Exam 11: Australian Culture and Lifestyle

Norma is a researcher investigating lifestyles of the rich and famous.This week she is examining her target audience's views on food,the media,fashion and recreation.Which of the AIO categories is the subject of Norma's research at present?

Acculturation agents may come from the culture of immigration,but not from the culture of origin.

________ refer(s)to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information about the areas in which people live in order to identify consumers who share common consumption patterns.

An advertiser that uses its Web site to attract consumers classified as Innovators,Achievers and Experiencers most likely uses which of the following segmentation systems?

Blockbuster.com uses software that recommends videos to a customer based on attributes the movies share with other movies the customer has already ordered.This is an example of behavioural targeting.

Several processes and outcomes come into play as immigrants adapt to their new surroundings.List these processes and outcomes and create an example that demonstrates the linkage between them.

The term 'Asian' refers to 20 ethnic groups,the largest of which is Chinese.

A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.

A subculture of young women in Japan start many trends that eventually make their way around the world.

Immigrants who exhibit ________ live and shop in places separated from mainstream Anglo consumers.

Using ________,e-commerce marketers serve up customised ads on Web sites based on a customer's prior online activity.

The VALS™ group with the highest levels of resources and innovation is termed the ________.This group is concerned with social issues and is open to change.

In a(n)________ culture,members of the culture tend to be loosely knit and words carry most of the weight in messages.

________ refers to the process of movement and adaptation to one country's cultural environment by a person from another country.

The popularity of the movie The Passion of the Christ,the book The Da Vinci Code,and the play The Book of Mormon are evidence of which of the following?

People and institutions that teach the ways of a culture are called ________.

The cultural learning acquired through ________ leads immigrants to a process of adaptation.

Manuel still remembers the impact of his first university lecture in Australia.As a new immigrant,he was sincere in his desire to learn about the Australian culture that he had chosen to adopt.His lecturer taught Manuel many things about the ways of the Australian culture.In doing so,the lecturer was acting as a(n)________.

When Erica converted to Catholicism as an adult,she,by definition,entered into an ethnic subculture.

According to an interpretation of the VALS™ segmentation system,consumers who have ideals as their primary motivation would be classified as Experiencers and Makers.