Exam 7: Attitudes and Attitude Change

Despite improvements to the Fishbein model,all of the following are considered to be obstacles to predicting behaviour using this model EXCEPT which one?

All multi-attribute attitude models specify the importance of three elements.Two of those elements are attributes and beliefs.What is the third element?

Suzi is never quite sure which brand of gum to buy.She tries some,likes some and rejects some.However,through a process of behavioural learning she does remember those brands that taste good and make her mouth feel fresh.The problem is that she cannot often remember the brands that are not so good and often repeats purchasing mistakes."Oh well," says Suzi,"gum buying is not that big of a deal anyway".Which of the following hierarchies would most appropriately describe Suzi's situation?

Latitudes of acceptance and rejection are important aspects of social judgement theory.

A(n)________ is a lasting,general evaluation of people (including oneself),objects,advertisements or issues.

Public hearings are being held to discuss whether a new nuclear power plant should be built.An expert on nuclear plants testifies that modern safeguards make the plant secure from dangerous accidents.A local woman speaks and states that she knows nothing about nuclear power,but the idea of having a plant nearby frightens her and her children.Which of the two parties has the most immediate ability to change the attitudes of the audience? Considering the sleeper effect,what will likely happen over time?

Source ________ refers to the message source's perceived social value.

Why have multi-attribute attitude models become so popular among marketing researchers? What three elements are specified in such models?

The ________ hierarchy assumes the consumer does not initially have a strong preference for one brand over another.Instead,he acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.

What do the A,B and C of the ABC model of attitudes stand for?

According to the ________ hierarchy,the consumer considers purchases based on an attitude of hedonic consumption (such as how the product makes him or her feel or the fun its use will provide).

According to the definition given in the text,the object of an attitude (Aₒ)can be an object but not a person.

It is generally felt that a hierarchy of effects describes the relative influence of the ABC model of attitudes.Which hierarchy would be most appropriate for a consumer who is a loyal Coca-Cola consumer and drinks Coca-Cola for the 'pleasure of it'? Cite the hierarchy and briefly describe its order and function.

The ________ function of attitudes applies when a person is in an ambiguous situation and needs order,structure or meaning.

Which of the following theoretical models measures the attitude toward the act of buying (Aₐct),rather than the attitude toward only the product itself?

What is the first step in the standard learning theory hierarchy approach?

Jason believes that dressing formally (e.g.,a coat and tie)marks him as a man who is 'dressed for success'; therefore,Jason dresses formally even in class or for casual occasions.Jason is basing this decision on the cognition part of the ABC model of attitudes.

Researchers have added to the original Fishbein multi-attribute model.The name of this extended Fishbein model is the ________.

According to the basic ABC model of attitudes,________ refers to the beliefs a consumer has about an attitude object.

A cola drink is preferred by a segment of cola drinkers,but the same segment almost always picks another cola brand in blind taste tests.The attitude formation for this product reflects the value-expressive function more than the utilitarian function.