Question 1

Acculturation is the process of learning a culture other than your own.

Accepted Answer

A) True 
 B)False  True

Question 2

Explain what is meant by a globalised consumption ethic and discuss its consequences in transitional economies.

Accepted Answer

People all over the world now share the ideal of a material lifestyle and value well-known transnational brands that symbolise prosperity; this is what is meant by a globalised consumption ethic.Consumers in many transitional economies,which are moving from centrally controlled economies to free-market systems,are affected by this consumption ethic.They yearn for the material trappings of Western culture,which they are exposed to through the media,and struggle to acquire the products associated with success and a rich lifestyle.

Question 3

What type of conflict exists when we desire a goal but wish to avoid it at the same time?

Accepted Answer

A)  Approach-avoidance conflict 
B)  Approach-approach conflict 
C)  Avoidance-avoidance conflict 
D)  Direction-valence conflict 
A)  Approach-avoidance conflict 
B)  Approach-approach conflict 
C)  Avoidance-avoidance conflict 
D)  Direction-valence conflict A

Question 4

Person,object and situational factors are the three types of influences that determine a person's level of ________.

Accepted Answer

A)  enculturation 
B)  involvement 
C)  values 
D)  needs 
A)  enculturation 
B)  involvement 
C)  values 
D)  needs

Question 5

A consumer who values possessions for their status and appearance-related meanings would most accurately be called a(n)________.

Accepted Answer

A)  environmentalist 
B)  ethicist 
C)  materialist 
D)  capitalist 
A)  environmentalist 
B)  ethicist 
C)  materialist 
D)  capitalist

Question 6

A ________ is a belief that some condition is preferable to its opposite.

Accepted Answer

A)  need 
B)  want 
C)  goal 
D)  value 
A)  need 
B)  want 
C)  goal 
D)  value

Question 7

It is known that consumers differ in their level of involvement with a product message.Marketers use attention-getting factors to ensure that messages get through the clutter that constantly bombards the consumer's senses.Name five techniques cited in the text that can be used to enhance the consumer's motivations to process product information and increase their involvement.Be specific in your comments and descriptions of these techniques.

Accepted Answer

-Appeal to consumers' hedonic needs (e.g

Question 8

Briefly describe the motivation process in terms of needs,tension and goals.

Accepted Answer

Motivation refers to the processes that

Question 9

Seth Hernandez is sitting in a class that precedes lunch.His stomach begins to rumble and grumble.Instead of thinking about the day's lecture,Seth begins to think about lunch and his choice of places to eat.He even begins to narrow down the selection of foods that he might want for lunch.Seth is focusing on biological needs that are at present unfulfilled and have produced what might be thought of as an unpleasant state of arousal.Which of the following theories best describes Seth's experience?

Accepted Answer

A)  Fact-and-find theory 
B)  Drive theory 
C)  Emotional theory 
D)  Cognitive theory 
A)  Fact-and-find theory 
B)  Drive theory 
C)  Emotional theory 
D)  Cognitive theory

Question 10

Felicia knows that drinking water is much better for her skin than drinking soda.Even though the soda is tempting,her health needs speak louder and she chooses water.This example is a good illustration of a person choosing to meet utilitarian needs.

Accepted Answer

A) True 
 B)False

Question 11

Joan picked up a book in a bookstore and began to read the introduction.She was enchanted by what she read.An hour later,she was surprised to find that she had read almost half the book.Joan had just experienced a form of involvement called a flow state.

Accepted Answer

A) True 
 B)False

Question 12

Goals can be considered positive or negative.This is an expression of a goal's ________.

Accepted Answer

A)  direction 
B)  valence 
C)  strength 
D)  dissonance 
A)  direction 
B)  valence 
C)  strength 
D)  dissonance

Question 13

The local Harley-Davidson motorcycle outlet has special events on Saturday mornings.Vintage bikes are shown,food is served,and some people travel more than 100 kilometres on their Harleys to be there almost every Saturday morning.The motorcycle outlet's marketing approach is successful because Harley-Davidson has become a ________ product.

Accepted Answer

A)  fuzzy 
B)  cult 
C)  consumer-generated 
D)  disposable 
A)  fuzzy 
B)  cult 
C)  consumer-generated 
D)  disposable

Question 14

Which of the following is characterised by a sense of playfulness,a distorted sense of time,and mental enjoyment of the activity for its own sake?

Accepted Answer

A)  Flow state 
B)  Homeostasis 
C)  Cognitive dissonance 
D)  Inertia 
A)  Flow state 
B)  Homeostasis 
C)  Cognitive dissonance 
D)  Inertia

Question 15

Mary Chen is torn between going home for the holidays to visit her parents in China or going on a skiing trip with friends from university.Mary would love to be able to do both.Which of the following motivational conflicts will Mary most likely experience as she makes her decision?

Accepted Answer

A)  An approach-approach conflict 
B)  An approach-avoidance conflict 
C)  An avoidance-avoidance conflict 
D)  An orientation conflict 
A)  An approach-approach conflict 
B)  An approach-avoidance conflict 
C)  An avoidance-avoidance conflict 
D)  An orientation conflict

Question 16

The way a culture arranges values in order of importance is referred to as ________.

Accepted Answer

A)  a differential value set 
B)  an acculturated importance set 
C)  a value system 
D)  enculturation 
A)  a differential value set 
B)  an acculturated importance set 
C)  a value system 
D)  enculturation

Question 17

According to Maslow's hierarchy of needs,the lowest order (e.g.,most basic)of needs is ________.

Accepted Answer

A)  safety 
B)  physiological 
C)  belongingness 
D)  esteem 
A)  safety 
B)  physiological 
C)  belongingness 
D)  esteem

Question 18

The theory of cognitive dissonance is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviours conflict with one another.

Accepted Answer

A) True 
 B)False

Question 19

Most current explanations of motivation focus on cognitive factors rather than biological ones to understand what drives behaviour.

Accepted Answer

A) True 
 B)False

Question 20

Alicia loves chocolate.She maintains that it actually makes her feel better,especially when she is depressed or having a difficult time.Alicia's motivation to eat chocolate would be best explained with an expectancy theory.

Accepted Answer

A) True 
 B)False

Acculturation is the process of learning a culture other than your own.

Explain what is meant by a globalised consumption ethic and discuss its consequences in transitional economies.

What type of conflict exists when we desire a goal but wish to avoid it at the same time?

Person,object and situational factors are the three types of influences that determine a person's level of ________.

A consumer who values possessions for their status and appearance-related meanings would most accurately be called a(n)________.

A ________ is a belief that some condition is preferable to its opposite.

Briefly describe the motivation process in terms of needs,tension and goals.

Felicia knows that drinking water is much better for her skin than drinking soda.Even though the soda is tempting,her health needs speak louder and she chooses water.This example is a good illustration of a person choosing to meet utilitarian needs.

Joan picked up a book in a bookstore and began to read the introduction.She was enchanted by what she read.An hour later,she was surprised to find that she had read almost half the book.Joan had just experienced a form of involvement called a flow state.

Goals can be considered positive or negative.This is an expression of a goal's ________.

Which of the following is characterised by a sense of playfulness,a distorted sense of time,and mental enjoyment of the activity for its own sake?

Mary Chen is torn between going home for the holidays to visit her parents in China or going on a skiing trip with friends from university.Mary would love to be able to do both.Which of the following motivational conflicts will Mary most likely experience as she makes her decision?

The way a culture arranges values in order of importance is referred to as ________.

According to Maslow's hierarchy of needs,the lowest order (e.g.,most basic)of needs is ________.

The theory of cognitive dissonance is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviours conflict with one another.

Most current explanations of motivation focus on cognitive factors rather than biological ones to understand what drives behaviour.

Alicia loves chocolate.She maintains that it actually makes her feel better,especially when she is depressed or having a difficult time.Alicia's motivation to eat chocolate would be best explained with an expectancy theory.

Buying,having and Being

Perception

Learning and Memory

Personality

The Self

Attitudes and Attitude Change

Individual Decision Making

Buying and Disposing

Groups and Social Connections

Australian Culture and Lifestyle

Income and Social Class

Age

The Culture of Consumption

Filters

Exam 5: Motivation and Values

Acculturation is the process of learning a culture other than your own.

Explain what is meant by a globalised consumption ethic and discuss its consequences in transitional economies.

What type of conflict exists when we desire a goal but wish to avoid it at the same time?

Person,object and situational factors are the three types of influences that determine a person's level of ________.

A consumer who values possessions for their status and appearance-related meanings would most accurately be called a(n)________.

A ________ is a belief that some condition is preferable to its opposite.

Briefly describe the motivation process in terms of needs,tension and goals.

Felicia knows that drinking water is much better for her skin than drinking soda.Even though the soda is tempting,her health needs speak louder and she chooses water.This example is a good illustration of a person choosing to meet utilitarian needs.

Joan picked up a book in a bookstore and began to read the introduction.She was enchanted by what she read.An hour later,she was surprised to find that she had read almost half the book.Joan had just experienced a form of involvement called a flow state.

Goals can be considered positive or negative.This is an expression of a goal's ________.

Which of the following is characterised by a sense of playfulness,a distorted sense of time,and mental enjoyment of the activity for its own sake?

Mary Chen is torn between going home for the holidays to visit her parents in China or going on a skiing trip with friends from university.Mary would love to be able to do both.Which of the following motivational conflicts will Mary most likely experience as she makes her decision?

The way a culture arranges values in order of importance is referred to as ________.

According to Maslow's hierarchy of needs,the lowest order (e.g.,most basic)of needs is ________.

The theory of cognitive dissonance is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviours conflict with one another.

Most current explanations of motivation focus on cognitive factors rather than biological ones to understand what drives behaviour.

Alicia loves chocolate.She maintains that it actually makes her feel better,especially when she is depressed or having a difficult time.Alicia's motivation to eat chocolate would be best explained with an expectancy theory.

Buying,having and Being

Perception

Learning and Memory

Personality

The Self

Attitudes and Attitude Change

Individual Decision Making

Buying and Disposing

Groups and Social Connections

Australian Culture and Lifestyle

Income and Social Class

Age

The Culture of Consumption

Filters