Exam 12: Income and Social Class

Sandra Jackson decided to become a nurse after several years as a primary school teacher.She still wanted to help people; she just wanted to do it differently.Sandra's case is an example of which of the following?

Although teenagers do not have the income of older consumers,they are still an attractive market based on income.Why?

Harry was the lead singer in a band that hit it big.For his birthday,Harry had 200 friends flown in chartered jets to a private island in the South Pacific.They ate the most expensive food,and every morning the bungalows were burned to the ground and rebuilt for the next night.Harry's party is a good example of ________.

Explain the concept of social mobility and its various forms.

Identify for each of the following items whether it would more likely be found in a working-class living room or an upper-class living room.Items: a Bible,picture windows,still-life portraits,photographs of family members,large potted plants,French furniture,a TV set,a family pet,and a piano.

Evan was an aggressive,rich and determined businessman originally from a working class family.He had become wealthier than he had ever imagined by buying and selling other businesses.Evan seemingly could do anything until he tried a hostile takeover of an established bank owned by several prestigious families.When his bid failed,Evan said,"I always knew there was an elite,but up to now I thought I was a part of it." What type of capital was Evan lacking?

When people are differentiated in terms of their aesthetic and intellectual preferences,a ________ concept is being applied.

Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device.Jason decides to find social class categories by simply asking respondents to pick their own category.Which of the following best supports Jason's approach?

Social class is a strong predictor of purchases that have symbolic aspects,but low to moderate prices.Which of the following is the best example of a product with these characteristics?

Rachel doesn't work,has a rich and successful husband,and loves to wear high-heeled shoes,tight clothes and flamboyant hairstyles.According to Veblen's ideas,Rachel's role is decorative.

Lower-class men are more likely than middle-class men to have a general sense of empowerment.

Describe the concept of social stratification and compare and contrast achieved and ascribed status.

Which of the following questions would be LEAST likely to appear on a questionnaire designed to determine consumer confidence?

Lifestyle is a statement about who one is in society and who one is not.

A person in the middle class,but with an income at least 15 per cent lower than the median for the middle class,would be known as a(n)________ consumer.

Of the three groups of attitudes toward luxury,the largest group is 'luxury is indulgence.' This view is held mainly by seniors with wealth.

________ income is the money available to a household over and above that required for a comfortable standard of living.

Conspicuous waste is the opposite of conspicuous consumption because one is aimed at showing how important a person's wealth is,and the other is aimed at showing how unimportant his or her wealth is.

How does the worldview difference in social class help explain why the sons and daughters of working-class families typically spend their entire lives living within a short distance of where they were raised?

According to the class structure outlined in the text,most business managers and university professors would be in the ________ class.