Exam 6: The Self

Men around the world seem to prefer women who have reproductive potential,and women seem to prefer males who have power and influence.In some cultures,both men and women seem to prefer lighter skin tones,while in others both men and women prefer darker skin tones.What do these findings imply about how an ideal of beauty is established?

When the Casa Sanchez restaurant in San Francisco gives free lunches for life to anyone who gets its logo tattooed on his or her body,the restaurant is using identity marketing.

'Casual Fridays' in Australian workplaces encourage the expression of a person's ________.

Social comparison is a basic human tendency.

Attributes of self-concept can be described along several dimensions.When Rudi sees himself as handsome,Rudi is using the self-concept dimension of ________ to form his view.

The body is adorned or altered in some way in every culture.Decorating the self serves a number of purposes.According to information provided in the text,what are these purposes? Provide an example of each.Which one of these purposes do you think is most important to marketers? Explain.

It is common for consumers to describe themselves in terms of the suburb or town from which they come.This is an illustration of the community level of the extended self.

Matthew assumes the virtual identity of Vlad the Conqueror and is able to see himself in an online game as an armoured attack robot.This visual identity is called a(n)________.

A professor came to class dressed in a formal shirt and tie.He stated that he would like to explain the concept of self.He took off his tie and shirt.Underneath he had on a t-shirt with a picture of a handsome tennis player on the front.Then the professor turned around to show a picture of a cartoon clown on the back."All of these are who I am," he said.What point was the professor trying to make and what did his choice of varying dress forms and associated iconic symbols most likely represent?

Men and women who are exposed to beautiful models in advertisements and commercials are likely to alter their perceptions of their own body shapes.

People across all cultures appear to favour physical features that are associated with ________.

Many ________ cultures stress the importance of a collective self,in which an individual's identity is derived in large measure from his or her social group.

One study found that women tend to favour men with square jaws and well-defined brow ridges.These physical attributes are ________.

Which of the following best defines what is implied by the symbolic self-completion theory?

Many societies have a tendency to expect women to pursue ________ goals and men to pursue ________ goals.

Arthur was asked to speak in front of a group of city business people during the lunch hour.He noticed that,as he spoke,one person appeared to be napping and another frowned during the entire presentation."I'm not going to do that again," Arthur promised himself."I am not a good public speaker!" Which of the following terms best reflects Arthur's perception of himself and his ability as a speaker?

Briefly describe the two different types of goals that many Western societies,including Australia,expect males and females to pursue.

Which of the following is NOT one of the four levels of the extended self?

Jake is a high school wrestler who often struggles to 'make weight' to qualify for his desired weight category for a wrestling meet.Jake often weighs himself ten times a day and tightly controls how much he eats,feeling miserable about any appearance of fat on his body and disguising his body in baggy pants and roomy t-shirts.If he doesn't reach his desired weight,Jake feels like a failure.This is an example of ________.

Dove's campaign for Real Beauty features women with imperfect bodies modelling in advertisements for skin and hair care products.The nature of the social comparison that occurs when a consumer uses these marketing images as a benchmark is likely different than the social comparison that occurs when a consumer sees advertisements for other skin and hair care products.