Exam 10: Groups and Social Connections

When members of a group come together with a certain attitude,that attitude becomes more extreme after the group discusses it.This effect is called ________.

Groups maintain fundamental standards of conduct through normative influence.

Most cultures in the world encourage the same degree of conformity.

Consumers are swayed more by negative word-of-mouth than by positive comments.

Political candidates who get the most media exposure are more likely to win an election because of the effect of ________ in determining one's set of referents.

A marketing manager who wants to identify opinion leaders for her product category should do which of the following?

Kimberly has been contacted eight times in the last week by a pushy telemarketer.She made the mistake of showing some interest in the product being sold and has not had much luck in getting rid of the caller.Which of the following forms of power is being exercised by the telemarketer?

An individual's motivation to distance himself from a negative reference group cannot be as powerful as his motivation to please a positive group.

Which of the following statements most accurately defines homophily?

According to the ________ perspective,under the right circumstances a group of people is smarter than the smartest people within the group.

If a consumer admires the qualities of another person and copies his or her behaviours,the person that is copied is said to have ________ power.

Young teenagers who conform to group pressure because they believe they will be punished by the group for nonconforming behaviours are motivated by ________.

The ________ a group is,the more likely members are to engage in social loafing.

A group composed of people that the consumer actually knows is called a(n)________ reference group.

Janet was very orderly around her apartment.Everything in her apartment was always very neat and clean.At a public park,Janet took some rubbish out of her car and threw it towards a garbage bin.Some of it fell on the ground.Janet just shrugged and said,"the garbage collectors will get it" and drove off.This is an example of deindividuation.

Consumers who are confident in themselves and do not seek peer approval for their behaviours are said to be ________.

When shopping with others,some people are more likely to choose risky alternatives than they would if shopping alone.This behaviour occurs due to the risky shift effect.

What characteristics of opinion leaders make them valuable sources for product information?

Explain why opinion leaders are hard to identify.

People we admire influence us because they hold reward power.